Sat.Nov 19, 2022

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

In a survey of senior executive buyers, Forrester Research asked if sales people are frequently prepared for their meetings. What do you think the answer was? If you said “NO” then you were right. In fact between 70 to 80 percent feel vendors are not prepared for their meetings with senior level executives. Imagine you're at the front of a boardroom about to make a presentation.

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5 Reasons Sales Teams Underperform Like My Old Wiper Blades

Customer Think

My windshield wipers were no longer getting the job done. They were underperforming (leaving streaks and smudges), not clearing water from the windshield (failing to meet expectations) and I couldn't see the road properly when it was raining.&nbs.

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Leadership Lessons from the CEO of $12.4 Billion Company Henry Schein. with Stanley Bergman Ep.184

Strategic Planning and Management Insights

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals and action plans. Learn more about how we can help align your team with our strategic planning and implementation services.

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Why Customer-Driven Design and Development is Crucial?

Customer Think

(Image Source: Pixabay) Well, user stories are doing the rounds these days as far as product design and development are concerned. User stories are written requirements and customer driven. Yes, they define what customers propose to get! After all, customers are what drives a business, right? So, it only makes sense to take their feedback […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Driving cost savings through operational improvement

Zendesk

Don’t panic. That’s generally good advice—but when business leaders are facing one of the worst economic downturns in more than a decade, it’s not particularly easy guidance to heed. With inflation hitting a 40-year high , companies like Amazon , FedEx , and Meta are in the unfamiliar position of tightening their belts. Yet crisis breeds opportunity.

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CX Buy-in and How I Got Scammed out of $12 by a Pretty Girl in College

Customer Think

“Do you like magazines?” asked the cute stranger standing at my dorm room door. She wore very short khaki shorts and a tank top. Dirty-blonde curls tumbled out of her ball cap and bounced on her shoulders. “Of course.” I said. “Me too!” she gushed. Then she tilted her head, flashed a pixie smile, and […].

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Five More (of Ten) Foundational Principles of a Customer-Centric Organization

Customer Think

In last week’s post I shared that, in order to get your entire organization thinking differently, you’ve got to first know and embrace the principles and the practices of customer-centricity, and you’ve got to ensure that everyone remains aligned to ac.

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Value and Relevance: Display Customer Relevance

Customer Think

So much is written about value and about customers, and customer value. Likewise, money is spent on creating value. One prime example is CSR (Corporate Social Responsibility). A given percentage of corporate profits has to be spent on CSR. Most CSR spending is not relevant to creating value for the company, other than as a […].

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50-Plus Women And Their Spending Power: 6 Facts For Retailers

Customer Think

You’d think $15 trillion would be enough to buy a well-targeted promotion from a major retailer. But not always. Those trillions of dollars represent the combined spending power of women who are older than 50, according to Forbes. And, considering that represents 27% of all consumer spending, you’d think this consumer group would be entering […].

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How can ISO and Payfac Benefit from Credit Card Surcharging and Cash Discounts?

Customer Think

With a rise in the popularity of legal cash discounts and various surcharge programs, it becomes very typical to find businesses looking for different tactics to lure customers. Credit card surcharging and cash discounting are the two most extensive tactics. Although this method is gaining popularity, various credit card processing organizations are running left and […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr