Mon.Jan 25, 2021

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The Imperfections of Last Click Attribution

The Center for Sales Strategy

When it comes to digital marketing , there's a heightened focus on analytics to determine success. Many businesses continue to place a heavy reliance on last click attribution models to determine which of their digital marketing tools are driving results. Last click attribution gives 100% of the credit for a conversion or a sale to the last click a visitor made before he or she arrived on the website to complete that action.

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What does a great customer experience look like in 2021?

Freshworks

A great customer experience is in the eye of the beholder and if last year taught us anything it is that customers will carry on using well designed digital channels for the simplicity and speed of service they provide. However, people are still feeling quite anxious and worried about their future, so ensuring that customers are treated with empathy will be critical to meeting their needs.

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How to provide great social media customer service on Instagram

Zendesk

In the last few years, Instagram has really grown up. The brainchild of Facebook originally hit the social media scene in 2010 as a quirky platform to share photos. But in the past decade, it’s blossomed from artsy little sister to super-hot marketing powerhouse. Today, Instagram has grown to be one of the most popular social media platforms, with 1 billion active users a month.

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How to Succeed When A Client Leaves [PODCAST]

Sandler Training

Mike Montague interviews Hamish Knox on How to Succeed When a Client Leaves. The post How to Succeed When A Client Leaves [PODCAST] appeared first on Sandler Training.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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What Do My Sales Reps Do All Day?

Sales Readiness Group

One universal challenge of managing a remote sales team can be summed up with the simple question, “What do my sales reps do all day?”. Since the COVID-19 pandemic hit and most sales reps are working from home, it’s even harder to answer that question. Let’s say I’m managing a remote team of five or six sales reps; how do I know if they are engaged and productive?

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Keys for Success in 2021: Collaborating at a Distance

CoSell

Are you getting familiar with collaborating at a distance? If so, you are not alone. According to a June 2020 Fortune /Deloitte CEO survey , CEOs expect that even by January 2022, 36% of their employees will be working remotely.

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Jan 25 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Frisco, TX, US Organization: Redwood Software As a Director of Customer Success, you will contribute to continual improvements to the best practices for engagement, value-add, and renewal to meet long-term customer satisfaction and renewal goals. Build, maintain and leverage strong relationships with Business Decision Makers (BDMs) and IT Decision Makers (ITDMs) within each customer to influence solution adoption, create strong support for new opportu

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10 Questions to Ask When Doing Reference Checks for Sales Hires

Hubspot Sales

Hiring a new employee is always a little scary. You want to make sure they’re good at what you’re hiring them to do, fit into the company culture, and have the experience necessary to be successful. Of course, hiring a salesperson can be an even more challenging task. If you don’t select the right candidate and do your homework, the company’s bottom line could suffer … quickly.

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How bots bring home the bacon for customer support

Freshworks

Anyone who has seen the futuristic, leaving-Planet-Earth flick Passengers would agree the movie offers the opportunity for an energetic debate on Artificial Intelligence—just where exactly should one draw the line? . In the movie, a robot bartender, Arthur (portrayed by Michael Sheen), gracefully fulfills his duty of fixing drinks aboard the Avalon.

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7 Powerful CRMs and Use Cases for a Growing Business

Hubspot Sales

There are a number of customer relationship management (CRM) tools on the market today, each of which comes with many features, integrations, and capabilities. So, how do you select the right CRM for your team ? Additionally, every CRM has the ability to carry out a wide variety of tasks. What are some examples of those tasks? And how can you ensure you're taking full advantage of your CRM?

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr