Customer Think
FEBRUARY 6, 2023
Need to post on Instagram today? Or focus on Twitter? As a business owner or marketer, you likely have to manage multiple social media accounts simultaneously for marketing purposes. And managing social media accounts can be overwhelming without the right strategy to impact your SEO and business goals.
Customer Think
FEBRUARY 6, 2023
Source: Pexels As a leader, picking your head up out of the day-to-day to set high level goals is critical for moving your business or team forward. However, the act of setting a goal – one that’s attainable, measurable and has a direct impact on your business – can be daunting.
Account Management Skills
FEBRUARY 6, 2023
There’s an account growth problem for agencies with hybrid account managers. When I say ‘hybrid’ I mean, you are responsible for account growth but you’re also responsible for delivering projects. My upcoming seminar with David C Baker in March 2023 explores this in depth. Why does it create an account growth problem? Whilst more and more agencies are recognising this and separating account management (account growth) from project management (project delivery), here are my observations having be
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
FEBRUARY 6, 2023
One of our podcast listeners Vijay Patel has a pickle, and many of you probably have the same one. Patel’s company isn’t getting the sales they need, and Patel asked us how we can tell if they are focused on the right segments. Today, we are discuss.
Sales Outcomes
FEBRUARY 6, 2023
B2B business leaders, more than ever, are demanding to understand Marketing’s ROI and sales impact better. One path to better understanding marketing ROI is to expand the conversation to include marketing attribution. What’s the impact of events, digital marketing, or advertising? Here’s a common scenario: – The IT Director attends a webinar. – The VP of Logistics visits a trade show booth. – The Marketing Director responds to a salesperson’s phone call four months after the VP
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Arpedio
FEBRUARY 6, 2023
Sneak peek into ARPEDIO's Account-Based Selling Platform ← Back to blog För trevlighetens skull har jag gjort en kort video nedan för att ge en “sneak peek” av de övergripande funktionerna av verktygen ( Relationship Mapping & Org Chart , Account Management , Opportunity Management , och White-Space Analysis ). Jag hoppas videon skapar intresse för en deep dive demonstration där vi kan mötas och jag bättre kan förklara hur ni kan använda verktygen.
Customer Think
FEBRUARY 6, 2023
“Agility is principally about mindset, not practices.” – Jim Highsmith, co-author of The Agile Manifesto Today’s business environment is roiling with uncertainty. From lingering supply chain issues to recession worries to changes in consumer preferences, it’s imperative that organizations are able to roll with these waves and respond to them quickly.
Cranfield Executive Development
FEBRUARY 6, 2023
National Apprenticeship Week ASDA Case Study Part 1 - Colleagues, Customers and Communities
Customer Think
FEBRUARY 6, 2023
Years ago I visited a spa where 4 magnificent macaws stood on individual perches, each with a long, not necessarily heavy, chain around one of its legs. Yet the chains were not attached to anything: if the birds had known what they didn’t know, they could have easily flown away.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Red Star Kim
FEBRUARY 6, 2023
I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). Vuture – his first martech contribution in the digital marketing space – is a recognised and trusted system for many professional services firms.
Customer Think
FEBRUARY 6, 2023
A sales consultant who knows that I geek out on sales data read that 84% of salespeople suck because they don't enjoy what they do. A huge percentage of salespeople do actually suck but the actual number is closer to 75%. Is it really becau.
The Center for Sales Strategy
FEBRUARY 6, 2023
If you use a validated talent assessment as part of your hiring process, it’s tempting to move forward with a hire if they’re assessment quickly says “recommended.” But recommended doesn’t mean “recommended for hire.” Recommended means “recommended to move forward in the interview process.” The Growth Formula specifies that (Talent + Fit) x Investment = Growth.
SmartKarrot
FEBRUARY 6, 2023
What is Implementation? Implementation is the process of putting a decision or a plan into execution after a client buys the product, to get it operating appropriately • To ensure there’s maximum usage and value to the client. This is often the first part of onboarding the client. But, more importantly, this is also the part of Client Experience that often decides the tenure of the relationship.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Sales Readiness Group
FEBRUARY 6, 2023
Sometimes you learn about important sales problems in unexpected ways. Let me explain.
Account Management Skills
FEBRUARY 6, 2023
Welcome to Episode 80. My guest is Mark Sainthill, an agency M&A expert. If you’re an agency owner, you’re thinking about selling either now or at some point in the future, Mark talked about the main things you need to consider if you want to sell and why market conditions and timing are really key. He also talked about what’s most attractive to a potential buyer, and the actual process of selling.
Freshworks
FEBRUARY 6, 2023
In today’s challenging economic climate, business leaders face a complex challenge: cut costs wherever possible, yet continue to invest in areas that drive long-term sustainable growth and profitability. One easy target for the chopping block is the complex, unwieldy tech stacks full of legacy software, some of which have never been fully implemented.
SmartKarrot
FEBRUARY 6, 2023
Role: Director, Customer Success NEMEA Location: London, England, United Kingdom (On-site) Organization: Seismic As a director of Customer Success, you will be Leading, coaching, and growing/scaling a team of Customer Success Managers of various levels of experience, by leveraging Seismic corporate CS ways of working and adapting them to your market needs.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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