The Center for Sales Strategy

JANUARY 20, 2021

A heartbreaking ending, but a beautiful journey. If you’re a Cleveland Browns fan, then you’re like me, still brokenhearted after watching them lose yet another winnable big game. Over the years I’ve written a few posts about this hapless team, and I’ll give the team credit for improving during the past season. One thing still alludes the Browns, and that is winning the winnable big game.

Sales 130

Sales 130

Hubspot Sales

JANUARY 20, 2021

In an ideal world, salespeople would be able to focus strictly on sales. Their efforts would be lean and efficient without any administrative or technical responsibilities bogging them down. For most sales organizations, that's the goal. It's the perfect model of how they'd like their operations to run. And while that objective isn't always attainable, most companies still work towards it by leveraging something known as sales support.

Sales 100

Sales Advertising Communication Prioritization 100

RAIN Group

JANUARY 20, 2021

As a classic advertising slogan once reminded customers, you never get a second chance to make a first impression. That’s true now more than ever. When we could interact face-to-face at events or in meetings, it was easier to attract the attention of a potential buyer and begin making connections naturally. But as a virtual seller, you don’t have the luxury of allowing relationships to unfold organically.

Advertising 98

Advertising Meetings Organization Virtual Selling 98

Strategic Planning and Management Insights

JANUARY 20, 2021

With more and more office work moving to the virtual realm, strategic planning is as important as ever (if not more so). If done right, virtual strategic planning can be as valuable, collaborative and engaging as in-person sessions.

Meetings 98

Meetings 98

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

CMOE

JANUARY 20, 2021

COVID-19 has drastically affected our daily lives. Many people have lost their jobs, and the health of the global economy has plummeted. We need to be able to work to pay our bills, to send our kids to school, and to buy food, medicine, and other necessities. But how can we continue to work if we are restricted from going out? Working from home is often the best solution for coping with the present situation.

Leadership 113

Leadership Meetings Organization 113

Zendesk

JANUARY 20, 2021

The Introvert’s Edge to Networking , published January 2021, is not—as some of us might wish—a book about how to network effectively without talking to strangers. Talking to strangers is still involved. But as author Matthew Pollard explains, introverts often don’t mind talking to people when conversations run deep and are authentic. Introverts just hate the typical networking dance in which you try to suss out whether the other person is “useful” to you, and then the awkward aftermath when you

Insurance 52

Insurance Future of Work Publishing Sales 52

Zendesk

JANUARY 20, 2021

When shifting your CX strategy, your support representatives are an important resource. They know your product and process better than anyone. Their insights can (and should) inform your approach, and this means leaders need to know how to talk to agents about the topics that really matter. In this guide, you’ll get tactical tips to help guide the conversation: Inform and inspire your customer service representatives.

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40

ClearPoint Strategy

JANUARY 20, 2021

Unlike strategy planning and execution, strategic analysis can be a fuzzy term. Sometimes it’s confused with the tracking and analysis of operational data points—an important business activity, but not one that is usually associated with strategy. Strategic analysis is a crucial part of long-term business planning and the first step in the planning process.

Decision-making 40

Decision-making Software Software Government 40

ReviewTrackers

JANUARY 20, 2021

Management 49

Management 49

SmartKarrot

JANUARY 20, 2021

Unlike traditional business models, SaaS has seen the rise of new kinds of metrics that help measure the pulse of this business. These metrics include Annual Recurring Revenue (ARR), Customer Lifetime Value (CLV), Customer Acquisition Cost (CAC) and Churn. But one of the metrics which is often overlooked, yet stands at par with above metrics, is Customer Retention Cost (CRC).

Customer Success 11

Customer Success Acquisition Software Software 11

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

SBI Growth

JANUARY 20, 2021

No company sets out to deliver a poor customer experience. That said, many firms have struggled to meet the changing demands of the post-COVID customer journey, and those that adapt successfully to these shifting needs will be positioned to recover.

Customer Experience 133

Customer Experience Meetings B2B Marketing 133

SmartKarrot

JANUARY 20, 2021

Most of us love catchphrases, right. We remember them well enough to associate them with a brand or product immediately. These catchphrases contain the value proposition. A value proposition is something important for your website. Catchphrases are the memorable, short lines that bring out the innate ideals in the product or company. Memes, jokes and more have a huge impact on people’s minds.

Value Proposition 10

Value Proposition Communication Onboarding Customer Success 10

SmartKarrot

JANUARY 20, 2021

Role: Vice President of Customer Success Location: Remote, United States Organization: Lockstep As a Vice President of Customer Success, you will manage all aspects of the Customer Success team at Lockstep. Build, recruit, retain, and grow a team of great customer success representatives. Clearly define success and lead your team to achieve it. Provide real-time visibility into customer happiness and drive the right actions at the company to deliver a terrific customer experience.

Customer Success 10

Customer Success Banking Onboarding Prioritization 10