Tue.Aug 30, 2022

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Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Each year I put off this exercise until the last minute. Yet I always emerge from the process feeling energised. And with a sense of achievement and an extensive list of things to learn over the coming year.

Marketing 130
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The Wrong Sales Structure Compromises Performance

The Center for Sales Strategy

Strong sales leaders often think about how to have better business outcomes in their organizations. And while thinking about ways to improve sales performance, the idea of changing the sales structure has likely come to mind. It may seem overwhelming, and you may be wondering where to start.

Sales 102
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A+ integrations

Zendesk

Here are the newest integrations from Zendesk to help your team provide top-quality experiences. Yext User History. Yext User History (Support) reveals a requester’s journey through your Yext Search experiences–up until and after case creation. Arm your agents with this data so they can provide more relevant answers. The component displays all of the actions a customer has taken in Yext search.

Media 98
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The Wrong Sales Structure Comprises Performance

The Center for Sales Strategy

Strong sales leaders often think about how to have better business outcomes in their organizations. And while thinking about ways to improve sales performance, the idea of changing the sales structure has likely come to mind. It may seem overwhelming, and you may be wondering where to start.

Sales 100
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Using Criticism to Maximize Sales

Engage Selling

If you want to maximize sales, use criticism! You’ve probably had to deal with professional criticism at some point (or often) in your sales career. In such a fast-paced, high-pressure … Read More. The post Using Criticism to Maximize Sales first appeared on Colleen Francis - The Sales Leader.

Sales 82
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Is It Better to Acquire or Develop Talent?

Chally

Figuring out how to develop the right talent in an organization and assemble the right team can be a complicated equation. Each role may require different competencies, behaviors, and skill sets to truly drive success. In today’s market, many companies opt to promote from within the company. But in some cases, it can be more beneficial to acquire outside talent.

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Blogging Best Practices

Strategic Communications

A business contact of mine asked me recently about my thoughts on the value of blogs for generating revenue and the opportunity that may exist for writers to generate content for blogs. Personally, I think the whole field of blogging is still a work-in-progress for many. I use my own blog primarily to experiment, learn, and test ideas for clients. Blogging Best Practices.

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The Winning Tactics of Selling Medicare Supplement Plans

Crank Wheel

With these techniques, your sales of potentially life-saving Medicaid supplement plans will exponentially increase.

Sales 52
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Is Dynamic Pricing in B2B Wholesale Financeable?

QYMATIX

Wholesale market leaders are investing a lot of resources and expertise in advanced AI technologies to set their prices dynamically. How can medium-sized wholesale companies also benefit from dynamic pricing? Optimizing pricing in B2B wholesale is a big topic. No wonder pricing has the greatest leverage on margins. In our private lives, we have all had experiences with dynamic pricing.

Finance 40
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The Benefits of Monitoring Your Reputation in Healthcare

ReviewTrackers

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Aug 30 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Chicago, IL, US (Hybrid) Organization: Grubhub As a Director of Customer Success, you will manage the stellar Corporate Accounts Client Success team, overseeing all new client implementation, client retention, satisfaction, and client up-sells for the Grubhub’s corporate accounts team. Exceed financial targets for existing clients, new clients, and up-sell / expansion opportunities.

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Interview Questions to Help Attract High-Quality Salespeople

Brooks Group

In your role as Sales Manager or Hiring Manager, it is your responsibility to locate new sales representatives who, in addition to having strong sales talents, also possess the potential to bring success to your firm. If you’re a hiring manager, you’ve probably spent hours sorting through the resumes, cover letters, references, and other materials sent by many potential sales prospects.

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The Customer Experience Gap: How to Close it?

SmartKarrot

When was the last time you had a wow customer experience? A Customer Experience describes customer interactions with a brand throughout the buyer journey. The Customer Experience includes all aspects, from advertising, and customer support, to buying and using a product or service. A recent study found that 49% of customers were not happy with their customer experiences resulting in something called a Customer Experience Gap.