Fri.May 20, 2022

Your Unapplied Knowledge Is a Waste of Everything!

Engage Selling

Don’t let unapplied knowledge destroy your sales team! I talk a lot about how the sales landscape today is completely different from just a few years ago…and that there’s no … Read More. The post Your Unapplied Knowledge Is a Waste of Everything!

That’s a wrap: A look back at Zendesk Relate 2022


It was fabulous to return to the stage, both digital and actual, for our flagship event. We kicked off Zendesk Relate 2022 on May 11 with a live keynote streamed from the beautiful San Francisco Museum of Modern Art, followed by the first of three digital broadcasts.


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Trending Sources

Why and How to Co-Innovate with Customers: Vantage Video

Vantage Partners

Sales, Account Management & Customer-Centricity Blog

How to create actionable buyer personas (examples & tips)


As valuable as it would be to truly know each of our customers on a personal level, that’s just not possible for most businesses. Startups with a few clients might have that luxury, but once your business booms, it takes far too much time to connect with individuals in your target audience.

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Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Build your CRM Strategy (+6 Example CRM Goals)


Buying a platform is easy. Write a check, swipe a card, or send a wire transfer and you’re done. . It’s building a strategy around the tools your company invests in that takes time and effort. Beyond “what are we buying?” you must challenge yourself with “why are we buying this?”

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3 Skills for all Leaders to Cultivate – Naming, Framing and Priming

Customer Think

Premise: One of the key responsibilities that we have as leaders is to make sense of what is happening in and around the teams that we lead and share this with our teams as and when required. The way we do this could be either through writing (. Blog Leadership

More Trending

3 ways to deepen trust and build relationships through personalization


Between the physical realities of COVID-19 and rapidly evolving consumer expectations, the Financial Services market has been forced to rethink the customer experience.

Navigating Buying Groups: How to Identify and Conquer


In the world of B2B sales, buying groups have become more complex and harder to navigate. The lay of the land seemingly changes at every turn! How are we, as sellers, to identify and engage the right people?

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Customer Journey Mapping Examples

Customer Think

I’m often asked for customer journey mapping examples – where are organizations using journey mapping that is truly driving change. Of course, the results vary significantly depending on the selected business problem, journey, and customer selecte.

Become a Certified Professional HubSpot Sales Representative


The demand for sales roles only keeps growing. According to research published by HireDNA, sales roles shot up by 65% in 2021, totaling around 700,000 positions in the US alone.

The 5 Stages of Account-Based Marketing — and How to Win Them All

Successfully complete the five stages of ABM: define, identify, engage, convert, and connect. We’ll show you how to create a unified system with your sales team to help them land more qualified opportunities and connect with prospects like never before.

4 Ways to Supercharge Decision-Making With AI-Powered SaaS

Customer Think

The scope of Artificial Intelligence (AI) is not limited to automating recurring processes — it influences business’s day-to-day decision-making across hierarchies. Today, organizations rely on AI-powered tools to capture data and make insightful decisions.

A Beginner’s Guide to Customer Testimonials


While NEED is definitely the most important factor motivating customers to purchase from you, it is also very important for you to focus on other crucial factors. One such factor is TRUST. Earning customers’ trust is beneficial in more than one way.

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Sales Enablement, The Sound Of One Hand Clapping

Customer Think

Again, I have to start this post with an apology. I’m a huge fan of sales enablement and some of the outstanding sales enablement practitioners who I count as friends.

While customer success is not the same as customer support, the two go hand in hand!


Customer success is a separate field altogether because we are dealing with proactivity, data analysis, product adoption , and NPS feedback. The process involves regular coordination with support, product development, engineering teams, and marketing.

The Definitive Guide to the Top 4 Sales Enablement Metrics

See what metrics matter to increase productivity and revenue and your organization. This guide will help you stay data-driven while avoiding data overload.

9 Qualities that Make for The Best Customers

Customer Think

As business owners and leaders, we’re concerned about being the best match for our customers’ needs. We focus on solving problems, personalizing our communication, and going the extra mile to help customers.

ACH Payment: What It Is, How It Works & How Much It Costs


Have you ever set your utility bill to auto-pay? Split a dinner bill by sending your friend cash through Venmo? Had the IRS drop a nice, juicy tax refund straight into your checking account? If so, you’ve already experienced the benefits of ACH payment. And you’re definitely not alone.

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