Fri.Sep 16, 2022

How to Be Different From Your Competition

Engage Selling

????????????? How can you stand out and be different from your competition? Sitting in on sales team meetings is one of my favourite things to do. I love watching the … Read More. The post How to Be Different From Your Competition first appeared on Colleen Francis - The Sales Leader.

Five CX Lessons From The Hard-Hit Travel Industry

Customer Think

The true test of an organization’s customer service is not when things are going well, but rather how things are managed when they aren’t. As the fragile travel industry tries to recover, it’s been dropping the ball on customer service – a lot.

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Conversational CRM is the missing piece in your sales strategy

Zendesk

Humans and technology. Hollywood has long explored the relationship between the two, from synthetic intelligence in sci-fi movies like Ex Machina to androids living in alternate realities in HBO’s Westworld.

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How to Make ‘More Shopping’ = ‘More Buying’ This Holiday Season

Customer Think

It’s a time of year where we are starting to see predictions about how holiday shopping will fare — Deloitte recently released consumer survey results showing some shifts in U.S. shopper spending expectations due to inflation.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

The Guide to Becoming a Sales Director

Hubspot

A job in sales is exciting, with plentiful career opportunities and development paths. As you grow, you may have the opportunity to progress into a sales director role. In this position, you’ll be responsible for growing profit and overseeing the sales team’s operations.

Connected Customers, Data, and Journeys

Customer Think

I originally wrote today’s post for CMSWire. It appeared on their site on June 7, 2022. Connected customers expect seamless, consistent, and personalized experiences across various channels and touchpoints. You must know their preferences and expect. Blog Customer Journey

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Do Your Sellers Have A Future?

Customer Think

Too many leaders seem to have given up. They take high attrition rates/turnover as “the way things are.” ” They manage strategies around low tenure (11 months for sellers and leaders).

Your Customers Want to Self-Serve — 4 Ways You Can Help Them Do It

Customer Think

Image credit: Olha Ruskykh; Pexels Many business leaders believe helpful customer support representatives are the be-all and end-all to great customer care. That’s simply not true. While your customer service team is essential, customers have come to expect more.

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Collecting data so you can use it

Customer Think

I once worked with a client who was having a somewhat complicated concern about survey data: Every time they interacted with a Customer they’d send out a survey invitation. That was well and good, but they never knew (does anybody?) when th. Blog Voice of Customer

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Make Customer Breakdowns into Breakthroughs – How to Embrace Service Shortcomings

Customer Think

Let’s assume you are using a customer relationship management (CRM) system. Other than demographic data and notes gathered as the customer moves through the sales funnel, what information are you capturing from sale to repurchase? Hopefully, you are re. Blog Editor's Pick Service and Support

CRM 79

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

7 Top Metrics to Uncover the True Value of Your Automation efforts

Customer Think

“Adding Automation to the workplace equals higher productivity.” ” Let us first understand what automation is. Automation simplifies every aspect of a business by automatically accomplishing things that you or a worker need to do manually.

Use Needs and Wants to Win with Buyer-Driven Experiences

Customer Think

Given the degree of independence B2B buyers have assumed, compelling content is a critical component of buyer-driven experiences. Even if the solution they’re considering is complex, chances are buyers will engage with your content before engaging with your sellers.

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Discovery on the Fly? Some Plane Thinking

Customer Think

[A slightly edited excerpt from the new book Doing Discovery] “On the fly” is generally defined as doing something rapidly, without preparation, and on the spur of the moment. Most software organizations would refine this to combining a demo with di. Blog Sales Performance