Wed.Feb 24, 2021

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Buyers Sound Off: 9 Ways to Influence Their Purchase Decisions

RAIN Group

How do buyers make purchase decisions? Why do they choose one provider over another? Are there things you, as a seller, can do to influence their decisions? As the world transitioned to virtual selling in 2020, we wanted to know how this was impacting buyers and sellers alike. We surveyed 528 buyers and sellers across the Americas, EMEA, and APAC. We asked buyers what influences their decisions the most when buying virtually.

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Improving Sales Performance | Media Sales Report | Hiring and Talent

The Center for Sales Strategy

Throughout season 2 of the Improving Sales Performance Series , we’ve focused on the data and analysis of the newly released Media Sales Report. In this episode, Beth Sunshine, VP of Talent Services, joined Matt Sunshine to discuss the Sales Department Structure section of the Media Sales Report, specifically looking at data on hiring and talent. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

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How Do You Improve Sales Performance?

Aptology

Utilizing Behavior To Improve Sales Performance. In the highly competitive world of sales, every company needs even the tiniest of advantage it can get. Improved sales performance is what keeps the engine of every business organization oiled. For some businesses, improving sales performance is a matter of life or death — there’s simply no middle ground.

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Post-pandemic trends from a futurist: what consumers and employees want next

Zendesk

We’ve heard it a thousand times: “the pandemic is unprecedented.” And it’s true—COVID-19 has changed the lives of billions of people around the world and many of those changes are here to stay. The good news is that the pandemic has also shown that many businesses are able to adapt and thrive. Bernard Salt AM , one of Australia’s leading social commentators on trends, business, and society, has a hopeful view for the future.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Create a Continuously Learning & Evolving Organization w/ Jeff Kavanaugh Ep#91

Strategic Planning and Management Insights

"The rate of market change is faster than the rate of your ability to create something or respond".

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What is Reputation Marketing? The Complete Guide for Brands

ReviewTrackers

Reputation marketing is a way of thinking about your reputation in the same way you think about your marketing – the more positive your brand’s reputation, the more growth you can deliver. Companies like Apple get a huge value from their reputation as a user-friendly company that provides great customer experience. Of course, the idea of reputation marketing is nothing new.

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How to Use a CRM: The Ultimate Guide

Hubspot Sales

As your business grows, manually keeping track of your prospects and customers with spreadsheets and random notes in different places becomes near impossible. Not only is this type of system time- and energy-consuming to manage, but things also start slipping through the cracks at an alarming rate. This only serves to exhaust your team and disappoint to your customers.

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What Is Customer Fit: 5 Types of Customer Fit (with Examples)

SmartKarrot

“I am unsure if this product will help me.”. This is a response many sales professionals receive while trying to convert a customer over. Sometimes the customer’s needs may not fit the company offerings. This means the attempts to close the deal may not be in the right direction if the target is not set rightly. This is where customer fit comes into the picture.

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Workplace Conflict: Statistics That Reveal Its Cost

CMOE

The Cost of Workplace Conflict: Revealing Statistics. Conflict. It’s something that many people spend their lives trying to avoid. Some even say they want to run from it. It activates the fight/flight/freeze part of their brain. However, conflict is unavoidable and all around us. Rather than futilely attempting to avoid conflict, we need to understand it and look at it from a different perspective.

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Evolved Selling: Keeping pace with shifting customer demand

SBI

Evolved Selling: Keeping Pace with Shifting Customer Demand. By Devon Wellbrock, SVP of Americas, Enterprise Sales, MRP. In 2021 and beyond, it’s as much about recomposing the reality of target accounts as it is about the remote customer experience. The spread of COVID-19 shook up the B2B sales economy. Enterprises have been forced to take strategic steps to combat the economic consequences of the crisis and keep pace with constantly shifting customer demand.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr