The SAMA Podcast

JULY 6, 2021

Learn more about Finlistics here. Learn more about the book here. This week only, buy the ebook directly from Amazon for just $1.99. There exists today a massive buyer-seller mismatch. To wit: Only 20% of enterprise buyers think their suppliers understand their business. And even when they DO understand it, only one in four can effectively align their client's business goals with their own company's offerings.

Suppliers 104

Suppliers Stakeholders 104

Customer Think

JULY 6, 2021

Mckinsey in an article “Defining the skills citizens will need in the future world of work” has said, and I quote: add value beyond what can be done by automated systems and intelligent machinesoperate in a digital environmentcontinually adapt to ne.

Digitalization 128

Digitalization 128

The Center for Sales Strategy

JULY 6, 2021

It's obvious why sales performance is a crucial part of any organization. Good sales performance leads to increased sales and greater profits. These results become a motivating factor for your sales force. A motivated sales team will perform well. This creates a cycle of continued success. However, it's often hard to achieve. Poor sales performance results in lost time and increased costs.

Facilitation 121

Facilitation Sales Profitability Sales Management 121

Customer Think

JULY 6, 2021

The digital world has advanced a lot. Unlike a decade ago, today one of the first steps in establishing your business is to create a fully functional and modern website. Your website not only helps you mark your brand’s online presence but also helps you build credibility for your business and strengthens your brand identity. […].

Digitalization 125

Digitalization Customer Experience Marketing 125

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Hubspot Sales

JULY 6, 2021

As a growth-focused company, you want to ensure that all elements of your business are ready and able to support your scaling, especially those that impact revenue generation. This is where Revenue Operations, also known as RevOps, enters the picture. This team responsible for aligning activities and supporting sales, marketing, and service departments — all of which contribute to revenue growth.

Decision-making 118

Decision-making Value Proposition Stakeholders Advertising 118

Customer Think

JULY 6, 2021

Are you sick of getting out of bed only to get into the 9 to 5 grind day-in-day-out? Do you feel like working is getting more tedious as each day passes, without ever getting you anywhere? Everyone needs a breather now and then, but sometimes taking a break won’t cut it. With that said, starting […].

Profitability 112

Profitability Innovation 112

Customer Think

JULY 6, 2021

Do you think CXO and related leadership roles will go away at most organizations in the foreseeable future?

Customer Experience 122

Customer Experience Leadership Organization 122

Hubspot Sales

JULY 6, 2021

So you have a million-dollar idea. Naturally, you're thrilled and ready to make your bold, big-time vision a reality — that much you're clear on. What's less clear is how, exactly, you're going to get the funding you need to set your plans in motion. New businesses generally can't kickstart and sustain the momentum they need to thrive solely through elbow grease and power of will — they usually need some serious cash to get things going.

Investors 87

Investors Business Planning Value Proposition Digitalization 87

Customer Think

JULY 6, 2021

It’s one thing to create an airtight, silky smooth content production workflow on paper. But as any successful business will tell you, it’s an entirely different kettle of fish to implement this process, successfully at least, in reality. Effectively implementing processes will help you define your employee goals, roles, and tasks as you optimize new […].

Digitalization 82

Digitalization Marketing 82

Zendesk

JULY 6, 2021

It was months into the pandemic, and we were all stuck inside. Wintertime in Wisconsin can be beautiful, with its snowy scenes and frozen lakes that seem to stretch on forever. But this winter was different. It felt cold, dark, and lonely without any chance of seeing friends and family. After several months of watching movies and baking cookies, I realized I needed a pastime.

Customer Experience 75

Customer Experience Communication 75

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JULY 6, 2021

In the last few years, the customer service domain has experienced an awakening with the rising awareness of the benefits of delivering a good customer experience. Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. COVID-19 has resulted in a further increase in demand for […].

Customer Experience 82

Customer Experience 82

Help Scout

JULY 6, 2021

If you’re using a shared Gmail or Outlook mailbox for support, a shared inbox tool can improve your agent and customer experience significantly. But because there are so many shared inbox tools on the market — many with very similar functionality — it can be hard to decide which tool is right for your team. That said, there are a few popular shared inbox choices.

Decision-making 65

Decision-making Media Software Software 65

Customer Think

JULY 6, 2021

Research from CustomerThink, Forrester, Pointillist, and the XM Institute agree: Few CX programs can prove that their work matters to business outcomes. This reminds me of a story from my college days.I was visiting my buddy Rick, and we went down to t.

Customer Experience 80

Customer Experience 80

Vantage Partners

JULY 6, 2021

Originally posted on April 19, 2021 on Training Industry's blog.

Leadership 83

Leadership 83

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JULY 6, 2021

Format is one of those chicken and egg things about marketing that just needs to cross the road.Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the mo.

B2B 76

B2B Marketing Digitalization 76

PandaDoc

JULY 6, 2021

Sales teams are constantly under pressure to drive quality sales for their brand in the fastest possible way. However, there are several roadblocks that kill sales opportunities even before the sales team gets a chance to converse and convert. The ultimate target for any B2B sales team is to convert a lead into a quality sales lead. It is not new that a B2B sales cycle is a lot longer than that of a B2C , but once converted, these are high-value selling opportunities.

B2B 52

B2B CRM Decision-making Onboarding 52

Customer Think

JULY 6, 2021

Photo by Unsplash, CC0 1.0 Why would you want to make your business easily accessible to your potential customers through a mobile application? Even if you create your brand’s mobile app, are you confident that your customers will use it? Can your business’s mobile app meet the target audience’s expectations and transfer your brand’s message […].

Meetings 76

Meetings 76

Crank Wheel

JULY 6, 2021

For any business, processes are important. They set the tone for how a business is conducted, how efficient they are, and how well they reach consumers.

Sales 52

Sales 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JULY 6, 2021

One of the key things that separates great salespeople from the rest is their commitment to rigorously qualifying every potential opportunity. They have the confidence to disqualify weak opportunities early on the cycle before they have wasted signific.

Sales 76

Sales 76

Strikedeck

JULY 6, 2021

Will Stevenson, Founder & COO at Onboard.io, discusses the importance of customer onboarding as a critical first step in the post-sales journey in an interview with Vincent Manlapaz. The post Why Does the Customer Onboarding Experience Need to Demonstrate Simplicity? In an Interview with Will Stevenson, Founder & COO at Onboard.io first appeared on Strikedeck | Customer Success Platform.

Onboarding 40

Onboarding Customer Success Sales Customer Experience 40

Customer Think

JULY 6, 2021

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 59

Sales Marketing Digitalization 59

QYMATIX

JULY 6, 2021

Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. Manufacturers looking for more efficiency and customers demanding omnichannel experiences at the lowest price push companies to their limits.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

SmartKarrot

JULY 6, 2021

From the few missed lessons of customer service that result in effective and efficient deliverability, customer follow-ups are one of the top 3. How do your customers feel about your business? Does your brand contribute to a sense of customer delight ? It is the basic asking of the question that shows your customers that you care and that their feedback is valued.

Customer Success 10

Customer Success B2B Decision-making Media 10

Account Management Skills

JULY 6, 2021

Welcome to Episode 38. This is part two of a two part interview with Simon Rhind-Tutt and Carey Evans from Relationship Audits and Management. If you didn’t catch the first part, I would urge you to go back to Episode 37 and make sure that you listen to that one, because we covered the three themes of their interviews with hundreds of clients over the last year: – Is your agency fit for purpose?

Advertising 40

Advertising Leadership Client Relationships Decision-making 40

SmartKarrot

JULY 6, 2021

Role: Director, Customer Success Location: New York, NY, US Organization: Ogury As a Director of Customer Success, you will lead a team of CSMs & coach them across the full sales cycle, maximizing their customer service, performance, and revenue opportunities. Proactively manage and develop team members through frequent coaching, performance reviews and training.

Customer Success 10

Customer Success Insurance Onboarding Partnership Management 10

Apptivo

JULY 6, 2021

There is no substitute for good customer service. Your corporation might offer multiple discounts, coupons, offers, and whatnot. But, it can never replace the feeling that the customers experience after good customer service. Customers are the backbone of businesses and it is the responsibility of owners and managers to make sure that they are never left disappointed.

Management 98

Management Investors Software Software 98

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Marketing

Zendesk

JULY 6, 2021

Companies have made seismic shifts in how they do business in the past 18 months. Customer and employee expectations shifted dramatically, and so did workplace dynamics. The sudden reality of digital first forced companies to acquire new technologies for their customers and remote teams. Thankfully, most years aren’t pandemic years—but wise companies are now prioritizing investments in their employees.

Prioritization 72

Prioritization Digitalization Meetings 72