Mon.Jan 17, 2022

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The Problem with Safety Nets

Software Sales Guru

The Problem with Safety Nets I was watching David Rubenstein interview Noubar Afeyan, the co-founder of Moderna, when David asked Noubar why so many start-ups were founded by immigrants. Noubar replied that if you were uprooted from your home, especially forcibly as he was from his native Lebanon, you have no sense of entitlement. He said that a sense of entitlement is only possible if.

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Why Artificial Intelligence is the Future of Customer Service

Customer Think

As technology advances, so does everything else. No business is immune to this, and that includes the customer service industry. Customer service roles are under much pressure these days to find new ways of dealing with complaints efficiently while still providing high-quality support. It’s also important for companies to monitor the stories being said about […].

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Finding the Right Mentor

The Center for Sales Strategy

We're used to hearing “ it takes a village ” when we're talking about family, but what if that “village” theory is true in business as well. Well, it sure helps! Finding the right mentor can help you navigate your career and give you a village of knowledge instead of going at it on your own.

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3 strategic steps to grow your business and keep your audience

Customer Think

Are you looking to expand your audience base? Are you wanting to turn first time customers into repeat consumers? Expanding and keeping your audience is a goal of all scale-ups and SMEs. A customer who makes repeat purchases creates sustainability for your company and having a loyal audience costs much less than only attracting one-time […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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2022 Top Sales Leader Resolution

Sales Outcomes

Six Essential Steps to Improve Your Sales Team Prospecting Results: Provide Salespeople with Confidential Survey. Meet with Your CRM Team. Facilitate a Discussion with Marketing. Refresh or Develop Training. Conduct a Prospecting Workshop. Insist & Inspect Salespeople are Blocking Time for Prospecting Activities. Most people give up their New Year’s Resolutions by the third week of January, precisely where we are on today’s calendar.

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How to Build Personalized Experiences Your Customers Will Actually Love

Customer Think

We are in a new digital experience frontier. In the past two years, digital customer engagement went from being a fun perk to a business critical must-have. As consumers we enjoy the benefits of early access to the sales on our favorite goods, playlists that anticipate our music interests, celebrations when we reach our 100th […].

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[Research Round-Up] Content Marketing, Thought Leadership and Customer Experience

Customer Think

(Our January Research Round-Up features the annual content marketing survey by CMI and MarketingProfs, a survey by Edelman and LinkedIn examining the impact of B2B thought leadership, and a customer experience update by The Harris Poll and Redpoint Global.) 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 by Content Marketing Institute […].

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It's Time to Modernize Your HR Department w/Annissa Deshpande, loglab Ep#143

Strategic Planning and Management Insights

SME Strategy is a strategy consulting company that specializes in aligning teams around their vision, mission, values, goals and action plans. Learn more about how we can help align your team with our strategic planning and implementation services.

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The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

It’s time for a rant. After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

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The 2022 Guide to Personal Branding for Customer Success Practitioners

SmartKarrot

What is the first thing that comes to your mind when I say SpaceX? I bet it is Elon Musk, one of the most reputed entrepreneurs who loves new technology. How did you figure that out? Because Elon Musk has created his own personal branding! . But how often have we seen professionals in the customer success field ignoring this important detail? Most of the time, your inner voice would stop you from pursuing it by saying, “Personal branding is not for me.”.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Three Primary Roles of a Leader

Customer Think

There is a lot of expectations from leaders, specially when we are in an environment that is ambiguous. Matt Church in his “Speakership” programs talks about the role of leaders and he says that there has ever been only three things that leaders ha.

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Decoding the Secret of Building a Successful Product-Led Organization

SmartKarrot

Every B2B SaaS organization today survives only by providing customer experience by making them use the product. The most successful companies today put the product at the core of everything they do. Therefore, they are popularly known as product-led organizations. And these organizations are the future of the B2B SaaS business. . ‘’Don’t find customers for your product.

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Things Business Owners Should Do About Employee Recognition

Customer Think

As a business owner, if your focus is not employee recognition, it’s important that you start working on it. According to studies, 82% of employees rank employee recognition very highly. Recognition can be very positive in improving productivity. It has also been proven that employee recognition is a highly effective method of increasing engagement.

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Jan 17 – Customer Success Jobs

SmartKarrot

Role: Director of Customer Success Location: Remote, United States Organization: Givelify As a Director of Customer Success, you will collaborate cross-functionally with Marketing, Revenue Operations, and Data Science/Analytics teams to own, develop, and execute strategies to increase customer retention and lifetime value at scale. Develop a digitally-led, low-touch customer communication/engagement strategy through the customer lifecycle – including onboarding and launch.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Diagnosing And Improving Employee Connection To Company Culture

Customer Think

Why Is There An Urgent Need For Companies To Do This Now? Covid-influenced working conditions have contributed to employee disconnection, disaffection, and even emotional burnout, resulting in high prospective churn rates in many business sectors, i.e. “The Great Resignation”. Employee disconnection and discontinuity also have both an indirect and a direct impact on customer behavior. […].

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The Complete API Security Checklist

Customer Think

Developing modern applications can be highly complex due to several disparate services that communicate with each other. Developers need to be deliberate about how they include business logic in their code. This can become time-consuming, and developers are forced to tack on security as an afterthought. Inevitably, this lax approach to security gives attackers a […].

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The Ethics Of The “Unsubscribe”

Customer Think

Recently, I’ve had some “interesting” conversations with the CMOs about their email marketing strategies and the marketing messages they are inflicting on me. I. There are different laws, regulations and recommended practices on email marketing, both how one gets placed onto and email marketing list and how one “unsubscribes.” The CAN-SPAM act is one of the [.].

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Buyers Are Facing New Endemic Realities

Customer Think

[unable to retrieve full-text content]4 Buyer Challenges Can Be Endemic For A Decade For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. S.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.