The Center for Sales Strategy

APRIL 8, 2021

Vertical targeting is one of the most effective ways to capture a focused, intent-driven audience. You can use specific messaging tailored for that segment and curate the content to cater to your target market’s unique needs and interests. In this episode of Improving Sales Performance, John Matthews, President and CEO of Gray Cat Enterprises, Inc., shares his insight on targeting a vertical market to improve an organization's sales performance.

Marketing 89

Marketing Sales Organization 89

The SAMA Podcast

APRIL 8, 2021

Introducing the The SAMA Podcast: CEO Edition, an occasional conversation between SAMA President & CEO Denise Freier and senior B2B leaders about what it takes to thrive in a world where the only constant is change. Our first episode will feature one of the most prescient thinkers and gifted communicators on the subject of B2B sales messaging, Tim Pollard.

B2B 80

B2B Communication Sales 80

ProlifIQ

APRIL 8, 2021

The most lucrative opportunities tend to come from major accounts – companies that have the highest amount of potential value. Yet, these deals tend to take longer than average. If you want to maximize sales revenue, you need to put a method to the madness. Create a systematic plan to go after major accounts without dragging out sales cycles and inaccurately forecasting your quarterly pipeline. .

Account Planning 91

Account Planning Key Account Management Decision-making Account Management 91

Sales Readiness Group

APRIL 8, 2021

Sales leaders often achieved their position based on their individual success and personal attributes. But when their role shifts to motivating and inspiring teams, improving attitudes, focusing on long-term vision, and helping initiate change, sales leaders’ mindsets need to shift as well. For a better understanding of leadership mindsets, we turned to Leah Clark, Senior Director of Leadership Development at GP Strategies.

Leadership 71

Leadership Sales Leadership Sales Sales Management 71

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

NG Data

APRIL 8, 2021

Why A CDP Should Be Part Of Your Tech Offering The CDP marketplace is growing at a rapid rate, with large M&As have taken place in recent months, demonstrating the appetite there is to add core CDP capabilities to technology solutions and services. This trend is linked to the commercial demand and requirement businesses have to implement CDP solutions so they can build golden customer profiles and.

Leadership 72

Leadership 72

Force Management

APRIL 8, 2021

If "not right now" or "no decision" deals are crippling your pipeline, you likely need a concerted sales effort to minimize their impact on your forecast. Do you have clarity around what’s leading to not right now decisions? The top-tier sales leaders we’re working with are successfully driving win rates and numbers up by helping their reps align with their buyers through their sales process and message.

Sales 53

Sales 53

Strategic Planning and Management Insights

APRIL 8, 2021

Peter Provenzano is the President & CEO of SupplyCore, a leading supply chain integrator responsible for optimizing information, material, and financial flows for the U.S. military. Peter also founded MPOWR®, SupplyCore's social enterprise division that helps communities and businesses with strategy execution so they can come together, achieve outcomes and systems change.

Supply Chain 52

Supply Chain Procurement Leadership 52

SmartKarrot

APRIL 8, 2021

It is hard to acquire new customers and that is a known fact. To ensure that customers are retained, they need to like the product and be loyal to it. And the latest buzzword is product-led growth. Product-led growth is one where the key growth facilitator is the product itself. This means a shift to a product-led strategy leads to customer success.

Customer Success 10

Customer Success Onboarding Facilitation Customer Experience 10

SmartKarrot

APRIL 8, 2021

Role: Director, Customer Success Location: Alpharetta, GA, US Organization: Barracuda As a Director of Customer Success, you will increase renewal rates and reduce churn. Lead cross-functionally to drive and improve customer success. Develop and cultivate strong customer relationships while continually seeking opportunities to showcase Barracuda’s value propositions.

Customer Success 10

Customer Success Value Proposition Client Relationships Customer Experience 10