Thu.Mar 25, 2021

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How social advocacy is shaping retail consumer trends

Zendesk

This is the first in a series of insights from the National Retail Federation’s Big Show 2021. Read our round-up of retail CX trends for 2021. The world is changing and so is the way we shop. A few years ago, consumers made it clear that it’s no longer just about which tee is the softest. They wanted to know if the tee was made in a sustainable way, without using forced or underpaid labor.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. If your product requires advertising or salespeople to sell it, it’s not good enough. Technology is primarily about product development, not distribution. Bubble-area* advertising was obviously wasteful.

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How can I mix my own Resilience Cocktail as a leader?

MDI Training

Interview about: "Why we all need our own resilience cocktail" with Marilena Maris: economist, personnel developer and executive coach. . Hello Marilena, thank you so much for taking the time to answer our questions. We are convinced that you, as an expert, can provide insightful answers! . The increased virtual working, the constant availability, and the simultaneous coordinating of one’s own household nowadays is draining the energy resources of many people and especially those of indi

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Building a strategic accounts program at a rapidly growing technology company

The SAMA Podcast

How do you move your company from selling products to delivering enterprise solutions? It takes strong leadership, bespoke customer strategies and a knack for spotting visionaries inside your customer. Chris Pennington, vice president of global sales at Palo Alto Networks, explains.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Want to be a call center representative? Here’s what you need to know.

Zendesk

Due to COVID-19, there’s a growing number of remote call center jobs available online. According to Fortune, more and more high-volume call centers (or contact centers) are moving to remote work and staying that way , which means greater opportunity for work-from-home call center representatives. But don’t let the role’s high demand boost your confidence too much—getting a job as a call center representative still takes preparation.

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Getting inside your customer CFO's head

The SAMA Podcast

Ever wonder how your customer's finance team evaluates supplier proposals? It's a lot easier to position your company's value when you understand how the customer buying team thinks. Chris Ferguson – who has worked as an investment banker and held executive roles in sales and in finance – spills the beans.

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A strategic account manager's guide to cybersecurity

The SAMA Podcast

What does cybersecurity have to do with you? If you're selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care.

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The Fundamentals of the Lean Methodology

Kainexus

The Lean methodology is an evolution of the Toyota Production System that the Japanese automaker implemented following World War II to improve the efficiency and flexibility of its manufacturing. Two important books, The Machine That Changed the World (1990) by James P. Womack, Daniel Roos, and Daniel T. Jone and Lean Thinking (1996) by James P. Womack and Daniel T.

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Creating Meshed Relationships

The SAMA Podcast

If you aren't building and maintaining deep, wide relationships inside your strategic accounts, you're in trouble. We talk to the co-founder and CEO of Arpedio about the importance of creating meshed relationships with your strategic customers.

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Co-Selling Champion: How To Become A Partner Manager

CoSell

Co-selling is an art and a science. It takes a champion of co-selling with a special blend of skills to become a successful partner manager. Let’s explore what you can do to develop the right set of skills and pave the way for a successful career. When you’re fresh out of college, you may not have the network yet. But, when you’ve had years of relating to colleagues, you will have a solid network for partnering.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Liquidity: Your secret weapon in uncertain times

The SAMA Podcast

Why has the pandemic devastated some companies while lifting others? According to University of Miami Herbert Business School Marketing Prof. Arun Sharma, it's all about "liquidity.

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My Podcast Setup and Signal Flow

Liston Witherill

If you’re looking to start a podcast, one of the first things on your mind is how to make it sound good. There’s a quite a bit to that question, but I’ll start by telling you everything in my signal flow. What you’ll need, generally speaking, is a microphone, pre-amp, audio interface, mic stand, and headphones. I’ll give you my setup, then make some recommendations for you.

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Helping your customers through crisis: Lessons learned on Sept. 11

The SAMA Podcast

What can the experience of 9/11 teach us about helping our customers through the pandemic? We ask SAMA's own Chris Jensen – who, on the morning of Sept. 11, was a sector head for the global leader DHL.

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SmartKarrot Inc. Announces $1M+ Extended Angel Round Funding

SmartKarrot

Frisco, TX — 03/24/2021 — Investors have once again identified the potential in SmartKarrot Inc., resulting in the successful completion of another angel round of fundraising. The software company received an additional $1M+ for their subscription-driven go-to resource for digital-led enterprises and B2B businesses. Focused on customer retention and expansion, SmartKarrot provides organizations with the ability to combine customer intelligence, smart workflows, and automated actions.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The perception of value and power of storytelling: Selling in uncertain times

The SAMA Podcast

While the it may feel like the pandemic changed everything overnight, Whetstone CEO Adrian Davis says not so fast. Authenticity and the power of storytelling still matter. Learn what else has and hasn't changed in the past year.

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Mar 25 – Customer Success Jobs

SmartKarrot

Role: Vice President, Customer Success- Telecommunications Location: New York, NY, US Organization: Rokt As a Vice President of Customer Success, you will be responsible for revenue growth and retention rates of the Telecommunications partners and advertisers. Developing deeper and a stickier level of relationships with all key stakeholders. Mastering the functionality of the Rokt platform and utilizing the insights and data to optimize campaigns across your portfolio to deliver on individual an

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Being accessible, being human and being a thought leader

The SAMA Podcast

Think Zurich Insurance knows a couple of things about helping customers through crisis? They've been doing it since 1872, so we're going to say "Yes.

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What Is Dogfooding (or Eating Your Own Dog Food)? Examples, Pros, and Cons in SaaS

SmartKarrot

Eating your own dog food or Dogfooding is very common in SaaS companies. It is a practice where companies test the product or service by letting people use them. In real-life when these products are tested, you get to know them in detail. The whole point is letting employees use the software like any customer would. That will give a detailed purview of how the product works.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.