How to Overcome B2B Buying Group Challenges
Brooks Group
MAY 13, 2025
B2B sellers today typically sell to a buying group, not an individualand buying groups are getting bigger. You know a single prospect can make decisions much more easily than a large crowd. When diverse stakeholders with different priorities are making the purchase, you need a new approach. When working with multiple roles, the sellers biggest responsibility is driving consensus within the buying committee.
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