Tue.May 13, 2025

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How to Overcome B2B Buying Group Challenges

Brooks Group

B2B sellers today typically sell to a buying group, not an individualand buying groups are getting bigger. You know a single prospect can make decisions much more easily than a large crowd. When diverse stakeholders with different priorities are making the purchase, you need a new approach. When working with multiple roles, the sellers biggest responsibility is driving consensus within the buying committee.

B2B 52
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You Need to Ask This

Engage Selling

Growing your sales starts with one simple shift: asking for the sale. Sounds easy, right? Yet most sellers avoid the conversation altogether. Here’s a quick tip on turning soft closes … The post You Need to Ask This first appeared on Colleen Francis - The Sales Leader.

Sales 62
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The Emblazers Podcast, Ep. 13: From 20 Questions to Professional Curiosity with Catherine Alexander

Corporate Visions

Amanda DeVlugt sat down with sales training expert Catherine Alexander to explore how sales teams can move away from interrogation-style discovery and adopt a more effective approach.