Hubspot Sales

MAY 5, 2025

Discovery calls seem straightforward: learn about your prospect and present your solution. But in reality, they derail more often than they succeed. Ive been there watching a prospects energy fade as I talked too much, only to receive a polite well think about it before they disappeared forever. The truth? Most sales professionals unknowingly sabotage these calls and make predictable mistakes that kill rapport and crush their chances before the deal even begins.

Decision-making 106

Decision-making Sales B2B Co-Creation 106

Luminas Strategy

MAY 5, 2025

It’s Time to Steer Through It With Your Customers We’ve been there. Sitting in leadership meetings, wrestling with the impact of economic shifts, feeling the pressure to make the right moves when the future feels anything but certain. It’s a familiar landscape for many B2B organizations right now. Inflation, tariffs, policy changes that are creating market volatility they don’t discriminate, and are forcing even the most well-established players to re-examine everything.

Value Proposition 90

Value Proposition Leadership Decision-making Prioritization 90

SBI Growth

MAY 5, 2025

Sales organizations are investing heavily in sales training, yet the results tell a concerning story. Between 2021 and 2023, overall revenue growth rates dropped by 12% and the percentage of sellers achieving quota fell by over 4%, leaving only 56% meeting their targets. Despite spending more on training and resources, companies are receiving less in return, creating an urgent need to reassess traditional methods.

Sales Training 62

Sales Training Sales Meetings Organization 62

Nutshell

MAY 5, 2025

When your team is working across multiple platforms and applications, they need quick and secure access to their data. An effective way for your IT team to oversee application access is through single sign-on (SSO), an authentication method that enables users to access multiple platforms with a single set of login credentials. Nutshells SSO and directory sync (DS) features enable your business to manage account access more easily and enhance CRM data security.

CRM 62

CRM Account Management Management Organization 62

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

Hubspot Sales

MAY 5, 2025

Most people are unaware that theyre doing business with a holding company when they bank, buy a jacket, or sign up for a health club membership. I know firsthand because that was me. Until I launched into the world of business reporting, I never considered the underpinnings of a company offering the service or goods I wanted. Back then, I was looking for a good price and a good value and sometimes, perhaps shamelessly, for bragging rights about my latest purchase.

Banking 52

Banking Insurance Financial Services Manufacturing 52

Strategic Communications

MAY 5, 2025

In today’s digital ecosystem, content remains kingbut only when it wears the right crown. The most effective content marketing isn’t about producing more; it’s about producing with purpose. As I’ve observed working with organizations from Fortune 500 companies to solopreneurs, successful content strategies begin with a fundamental question: What value are you offering your audience?

Meetings 52

Meetings Marketing B2B Digitalization 52