Sales Readiness Group

JANUARY 6, 2025

At Price Intelligently we field all kinds of questions, from the how to set up a value based pricing strategy all the way to ways to create a profit culture. Yet, one particular question that seems to be coming up more and more concerns the effectiveness of publishing your prices versus keeping them a secret, and behind walls of "contact us" forms. If your company is offering DIY software solutions that result in quick sales, it may seem obvious that displaying your prices is the best bet.

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Engage Selling

JANUARY 6, 2025

Ever wonder why some pitches fall flat? Your team’s scripts might be loaded with ‘I’ talk. Let’s flip the script. For more strategies like this, check out my sales tip … The post This Word Hurts Your Sales first appeared on Colleen Francis - The Sales Leader.

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SBI Growth

JANUARY 6, 2025

There are many factors that go into a successful pricing strategy. For SaaS businesses, pricing based on the target audience's perceived value of the product is the most common pricing strategy. To maximize the effectiveness of this strategy, you must accurately estimate the value your customers will place on your product. SaaS companies will often set up different pricing tiers targeted at different buyer personas, with features matching the needs of that group.

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Sales Readiness Group

JANUARY 6, 2025

SoulCycle kick-started a national spinning craze. Its many imitators and acquisition by Equinox earned it a high-profile status in the fitness world. Newcomer Peloton decided to ditch the studio in favor of streamable spin classes you can do at home.

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Acquisition 62

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SBI Growth

JANUARY 6, 2025

Your pricing page is the most important page on your site. Period. Every other page works to guide your user slowly through the sales and marketing funnels until reaching the final gate between you gaining some life saving revenue and another sale lost. Even though the importance of this revenue driving page stares every marketer, product manager, and designer in the face, were continually surprised at how some of the pages we come across are so downright awful.

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Marketing Management Sales 62

Sales Readiness Group

JANUARY 6, 2025

We look at out Blue Apron and HelloFresh understand their core customer. The winner will the company that can reduce costs and increase value enough to drive growth.

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Sales Readiness Group

JANUARY 6, 2025

Pricing has always been an issue for Evernote. The notes app was one of the first incredibly successful freemium products, growing to 75 million users and a valuation of $1 billion in its first five years. But the company always struggled with converting and monetizing those usersthe free version was just too good.

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SBI Growth

JANUARY 6, 2025

Today we're talking about something Peter is admittedly not very good attaking notes. More specifically, we're taking a look at the pricing strategies of established note-taking and organizing platform Evernote and their up-and-coming competitor Notion.

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Organization 62

Sales Readiness Group

JANUARY 6, 2025

Gone on a YouTube binge lately? Fallen down the rabbit-hole of celebrity interviews, cat compilations, or music videos from your favorite band? Did you know you can pay for all that?

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SBI Growth

JANUARY 6, 2025

There are some brands that exemplify Americana. Levi's for workwear, Jack Daniel's for whiskey, and the company we're talking about todayFender guitars. Beloved by some of the most rock and roll people ever to grace the planet, Fender has been making guitars for the better part of a century. Now they're getting into the subscription economy with their educational app, Fender Play.

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Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Sales Readiness Group

JANUARY 6, 2025

As you move into the new year and begin taking stock of your business and planning out for the rest of the year, its important to make sure youre considering all areas where you might improve. An important part of this reflection process is looking for opportunities for improvement. Ask yourself one question: how often did you think about your pricing in 2018?

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B2B 62

SBI Growth

JANUARY 6, 2025

SBI is the Growth Advisory for innovative companies seeking real-world, proven experience for marketing and sales results.

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Innovation Marketing Sales 62

Sales Readiness Group

JANUARY 6, 2025

In this video, Price Intelligently experts teardown Slack's near perfect SaaS pricing and it comes down to one thing: value metrics.

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SBI Growth

JANUARY 6, 2025

Postmates is an on-demand delivery platform that delivers anything from burritos to iPhones. Founded in 2011, Postmates has operations in close to 385 cities and is within reach of 135 million people, which is almost half the U.S. population.

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Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Meetings

Sales Readiness Group

JANUARY 6, 2025

Ah, one of the great debates in SaaS: implementation fees. For the uninitiated, implementation fees are essentially an extra fee for training, setup, or actual technical implementation that you pay in addition to what youre paying for the product. Although mainly seen in B2B, there are quite a few B2C companies that deploy this tactic.

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SBI Growth

JANUARY 6, 2025

For this week's episode, we are going to the land of time, also known as Hubstaff, the employee time-tracking & productivity monitoring software. They're used by all types of folks, from landscapers and construction crews to attorneys and software companies, blue collar and white collar alike.

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Sales Readiness Group

JANUARY 6, 2025

When trying to grow your business, it helps to have every advantage you can. Because of this, keen business owners are always looking for market forces they can put to work as growth levers. One such market force is price leadership. What exactly does this term mean, and can it be turned into a strategy for growth? That's what we'll be discussing in this post.

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Leadership Marketing 62

SBI Growth

JANUARY 6, 2025

Pelotons aspirational brand traditionally targeted the wealthy and healthy, but recent moves suggest theyre now opening up to a broader customer base.

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Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Sales Readiness Group

JANUARY 6, 2025

Both Busuu and Duolingo are huge players in the language learning market. Duolingo is arguably the more popular platform and is well-known for its fun and playful branding and gamified learning approach. Busuu, on the other hand, positions its brand as the practical learning alternative.

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Marketing 48

SBI Growth

JANUARY 6, 2025

This week's episode is going to be a little different. Instead of looking at the pricing models of a SaaS business, we take some time to review the pricing pages and strategies of three different charities: the American Cancer Society, Preemptive Love Coalition, and the ASPCA.

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Sales Readiness Group

JANUARY 6, 2025

There was a time when everybody agreed that Gillette was the best razor a man could get. But after Mike's first Dollar Shave Club video went viral, things have never been the same. Two tribes were made. While the older generation stayed loyal to the razor company they'd known for decades, Dollar Shave Club swept the younger generation off their feet.

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SBI Growth

JANUARY 6, 2025

Value Metrics vs Feature Set? Discover how separating your value metric from your feature set can unlock better customization and customer satisfaction.

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Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Sales

Sales Readiness Group

JANUARY 6, 2025

In this video, Price Intelligently experts tear down the pricing pages and strategies of Bloomberg and The Wall Street Journal.

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SBI Growth

JANUARY 6, 2025

Deciding when to adjust your pricing is never easy. There is a lot riding on your ability to meet customer expectationsany miscalculation can result in unhappy customers and lost revenue.

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Meetings 62

Sales Readiness Group

JANUARY 6, 2025

With the global economy looking jittery for 2019 and fake news still surviving and thriving, reliable sources of financial information are more important than ever. Whether you're looking for a brief daily update on financial markets or in-depth analysis on investment, you expect financial journalism to be transparent, clear, and accurate.

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Marketing 48

SBI Growth

JANUARY 6, 2025

Youve seen them before. The technical books on everything from Python programming to user mapping, Unix systems to sustainable design each one featuring an engraved image of some sort of cute animal. Thats OReilly Medias signature style, and we're breaking it down with them in this week's episode.

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Media 62

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Sales Readiness Group

JANUARY 6, 2025

At each step in your funnel, youre at a different stage of the customer journey, each managed by a different team. When customers are at the top of your funnel , marketing reigns. Then prospects get passed to the sales team for conversion, before the customer success team takes over to keep them happy in the service.

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SBI Growth

JANUARY 6, 2025

What is outcome-based pricing? Outcome-based pricing is when prices of a product are based on perceived value, and not costs. Businesses must understand where customers are seeing the value in their products, then adjust the pricing to align with that value. Outcome-based pricing is a fundamental shift in how to think about pricing.

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Sales Readiness Group

JANUARY 6, 2025

Buyer personas with vague attributes are not effective. Quantifying your personas is the key to understanding and finding your best customers.

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SBI Growth

JANUARY 6, 2025

E-commerce company Shopify helps entrepreneurs set up shop and sell products in online and brick-and-mortar stores. Founded in 2004, they are currently doing $580 million in revenue with a market cap of $13.1 billion. By focusing their efforts on the aspiring entrepreneur market, Shopify has been able to maintain a sense of momentum in their growth.

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Marketing 62

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Sales