Nutshell

MAY 5, 2023

It’s easy to assume that once you’ve turned someone into a customer, your work is done. But that’s simply not the case. To keep them a customer, you must continue to engage them. If you don’t, there’s a good chance they’ll eventually leave. For that reason, you’ll want to measure customer engagement continuously. You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuri

CRM 115

CRM Software Software Media 115

Hubspot Sales

MAY 5, 2023

Sales is a tough job under normal circumstances, but throw in a recession and things get even more complicated. As whispers (or shouts) of an economic downturn persist, salespeople need to shift from defense to offense. This means retiring the old playbook and getting creative with your sales strategies. Here, we cover the top consumer spending trends in 2023, along with five key strategies for selling during an economic downturn.

Decision-making 100

Decision-making Sales Stakeholders Prioritization 100

Strategic Planning and Management Insights

MAY 5, 2023

Contents: What is Change Management What Types of Change Occur in Organizations? When should change management be considered? What are the risks if change is not managed effectively? Change Resistance What are the steps needed to prepare for and implement successful change? Processes/Models for Managing Change Kotter’s 8-Step Model Prosci ADKAR Model Developing a Plan for the Change Most organizations, regardless of their size, industry or sector, experience change at some point.

Management 75

Management Organization Facilitation 75

Nutshell

MAY 5, 2023

One of the best parts of a customer relationship management (CRM) platform is automating various sales tasks. Some of those tasks involve migrating data, while others involve contacting customers through channels like email marketing. But one of the best tasks you can automate is data analysis. Data analysis is an excellent way to learn about your customers, but what does it look like to automate it?

CRM 62

CRM Decision-making Marketing Management 62

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Planview

MAY 5, 2023

Werner Vogels, CTO of Amazon Web Services (AWS), once said, “Dance like nobody is watching. Encrypt like everyone is.” The company’s commitment to security is just one of the reasons AWS is Planview’s preferred public cloud provider. Using the AWS global cloud infrastructure and services, we have the computing power, high availability, and flexibility needed to host and advance our connected platform of solutions.

Innovation 59

Innovation Manufacturing Procurement Healthcare 59

Nutshell

MAY 5, 2023

There are all kinds of useful marketing tools out there, but some of the best ones are marketing automation tools. These tools can take marketing tasks that are simple, mundane, and repetitive and perform them automatically. Automation’s greatest advantage is that it frees you from having to spend time on those tasks yourself. The tasks still get done, but you’re free to work on other projects, making your business more productive overall.

Marketing 62

Marketing CRM Profitability Management 62

DemandFarm

MAY 5, 2023

Digital transformation has become an essential element for businesses to remain competitive in today’s ever-changing business landscape. It has provided many benefits, including increased productivity, improved customer satisfaction, and enhanced sales performance. What has changed in the sales experience, since the ability to integrate digital tools seamlessly into the sales process has improved?

Key Account Management 52

Key Account Management Account Management Digitalization Digital Transformation 52

SmartKarrot

MAY 5, 2023

Role: VP of Customer Success Location: Washington, DC, United States (Remote) Organization: Analyst1 As a VP of Customer Success, you’ll create and grow a high-performance customer success team to aid in the expansion and scaling of the company. Create and implement strategies, action plans, and playbooks to enhance customer satisfaction, boost customer retention, and facilitate account expansion.

Customer Success 19

Customer Success Stakeholders Onboarding Facilitation 19

Upland

MAY 5, 2023

Sales is all about kicking butt and taking names. The best sellers get in, get out, land the big deal and move on to the next one. It’s all about putting your strategy for an account first, and everything else will fall in place. Right? Wrong! What if we told you that becoming the best seller in the world had nothing to do with antiquated, lone wolf –run-and-gun tactics and everything to do with – drum roll…becoming a trusted advisor to your client?

Account Planning 195

Account Planning Healthcare Decision-making Stakeholders 195

ReviewTrackers

MAY 5, 2023

Management 26

Management 26

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Insightly

MAY 5, 2023

Your customers and the experience they have with your company may be your biggest potential competitive advantage. All industries are increasingly competitive, and there are multiple brands that produce products that are “good enough” for customers to use. So how can companies differentiate their businesses from competitors? Often the answer is to provide a better customer experience than your competitors.

Customer Experience 52

Customer Experience CRM Communication Prioritization 52