Stopping the reference insanity for salespeople
Upland
OCTOBER 8, 2021
“You can’t build a reputation on what you are going to do.” – Henry Ford. The reality of closing B2B enterprise deals is that prospects want—and expect—to talk with customer references. For even the best and most well-known brands, no reference means no sale. Few organizations are willing to believe you have done it before just because you say so. Putting customers who can validate that you’ve been there and done that on the phone with prospects is critical validation that you will live up to yo
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