Thu.May 13, 2021

article thumbnail

Inside vs. Outside Sales: Redefining the Sales Structure

Xant

In 2020, 52.8% of sales reps that operated as outside sales reps went from working in the Delta lounge to working in their home offices. Sales teams navigated unexpected changes to their processes and motions and are still learning how to adapt today. As organizations solidify their plans for the new buying landscape, sales leaders are adapting to the new normal.

Sales 99
article thumbnail

Why you should align marketing and customer success teams

Insightly

It’s not a secret that having a deep understanding of your customer is crucial for marketing. We’ve talked about the value of creating an ideal customer profile. The more you learn about your customer, the better you can market to them and build lasting customer relationships. . But for us marketers, that’s easier said than done. Marketers rarely ever speak directly to a lead, prospect, or customer.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Operational Meetings vs. Strategy Review Meetings: What’s the Difference?

OnStrategyHQ

As expert planners, we’re often asked what the difference is between a strategy review meeting and the other types of meetings our clients commonly already hold. The short answer is these meetings are focused on gathering your team to review your organization’s holistic strategic performance to keep the momentum on strategy execution. Not to be confused with your standard operational and tactical meetings, strategy review meetings intentionally remove tactical problem solving so your

article thumbnail

4 Simple Tips for Crafting an Ideal B2B Customer Experience

Help Scout

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. When getting started, however, many folks are overwhelmed with the idea of creating an experience approach between businesses.

article thumbnail

2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

The History & Evolution of the PDSA Cycle of Improvement

Kainexus

The PDSA cycle is a popular approach to process improvement because of its simultaneous simplicity and effectiveness. PDSA cycles can be applied to an unlimited number of processes, making them applicable across almost every industry. We thought it was worth a quick look back at how it came to be and how it has changed over time.

54
article thumbnail

3 Unexpected Ways to Improve Your Email Newsletter Content

Customer Think

Image: twenty20.com Sending email newsletters is one of the most efficient ways to keep in touch with your customers and boost brand awareness. Do you feel like your open rates could be higher and your overall engagement could be better? Stay with me for three simple tactics to improve the content of your email newsletter […].

More Trending

article thumbnail

The Irony Of Change

Customer Think

The other day, I was speaking with a colleague about the state of sales/selling. We started talking about the irony of change, how our jobs are all about change–yet we, somehow, seem the most resistant to changing how we sell. Sales/selling has little to do with what we sell. It is strictly about change, [.]. The post The Irony Of Change first appeared on Partners in EXCELLENCE Blog -- Making A Difference.

article thumbnail

Inside vs. Outside Sales: Redefining the Sales Structure

Xant

In 2020, 52.8% of sales reps that operated as outside sales reps went from working in the Delta lounge to working in their home offices. Sales teams navigated unexpected changes to their processes and motions and are still learning how to adapt today. As organizations solidify their plans for the new buying landscape, sales leaders are adapting to the new normal.

Sales 52
article thumbnail

Wealth Management for Millennials – Communication strategies to attract & retain digital natives

Customer Think

Hot competition in wealth management for millennials and Gen-Z is putting the pressure on wealth firms and financial advisors. Younger generations may inherit more than $65 trillion over the next two decades,1 and up to 80% of them may switch from their parents’ advisor.2 Is your firm prepared to attract their attention, build their trust, […].

article thumbnail

What is a Partner Manager?

CoSell

A partner manager is an emerging role in today’s world. It’s a term that essentially is at the heart of collaborative partnering. As the nature of business is so varied, it makes sense that the specific details of this job vary across different industries. Yet, some things are in common.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

How CMOs Can Collaborate With Contact Center Leaders To Boost Customer Success

Customer Think

At first glance, chief marketing officers (CMOs) and contact center leaders may seem to have little in common. The CMO generally focuses on driving growth, brand engagement and customer retention efforts (which have become a higher priority as of late). The contact center leader, on the other hand, focuses on customer service management, service cost […].

article thumbnail

LIVE: How to Leverage AI to Guide Your Business into the Future w/Peter J. Scott, former NASA

Strategic Planning and Management Insights

In the modern era, the combination of global high-speed internet, automation and artificial intelligence are helping to shape what looks like a promising future. But as always the case with new technology, a large amount of jobs will be either exported or eliminated altogether. Earlier this year, McKinsey predicted that one quarter of the American workforce will lose their jobs to automation by 2030.

article thumbnail

Rewarding the Sales Rep of the Future: What You Need to Consider

SalesGlobe

By Mark Donnolo and Michelle Seger, SalesGlobe. Over the past year, COVID-19 has changed our lives which, in turn, has changed sales. As we’ve experienced, most reps have shifted from field to home along with 42% of the working population, trading their wingtips and in-person relationship-building for bunny slippers and remote digital connection. Inside reps, who would seem could continue as usual, have migrated from collaborative call centers to their living rooms, working from a digital distan

article thumbnail

How to Pick an App to Manage Your OKRs

OnStrategyHQ

Picking an Application to manage your OKRs is essential for success. In today’s video we will discuss how to choose the right app for your OKRs and your strategic performance. Non-Negotiables for Managing Strategic Performance. OKRs need to be enabled with an app, but it’s much more than that. Think about picking an app to manage your strategic performance.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

Showpad Product Release: Gain Full Transparency on Your Sales Enablement Program Success

Showpad

Sales Enablement Pro reports that enablement experienced a 343% increase in adoption over the last five years. You very well may have rolled out your own program. If so, the first question you should be asking is: how do you measure the success of your enablement program? And even more importantly, what is the definition of success for your organization?

Sales 52
article thumbnail

Why OKRs Fail Without a Vision

OnStrategyHQ

In today’s video, we will be discussing how to OKRs fail with a vision. Without a vision, OKRs are just a mess. We will discuss how not to do that through examples and our experience with our clients. Intro. Today’s segment is about OKRs that fail without a vision, and it’s part of our simplified approach to OKRs series. So, if you haven’t seen or read the other segments, check them out first. as we get started, remember that without a vision, OKRs are just a mess.

article thumbnail

#017 Five Reasons your KAM Plan is Failing

KAMCast

IN THIS EPISODE: Key account management is a beautifully simple business basic…one that isn’t that easy ! If it was, we’d all be doing it brilliantly wouldn’t we? Like most working practices in business, there are a handful of common, or typical reasons why a KAM culture struggles to get off the ground in an organisation. In this episode, I seek to shine a glaring light on the assassins of good KAM practice.

article thumbnail

6 Proven Ways to Become a Better Manager

Customer Think

Do you want to become a manager that people can follow? Managing people isn’t easy. Becoming a better manager isn’t something that magically happened overnight. You have to invest in improving your managerial skills. Managers play a vital role in improving employee engagement in the workplace. Developing your leadership and management skills can make a […].

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

May 13 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: New York, NY, US Organization: LeagueApps As a Director of Customer Success, you will own and deliver on key activation, churn and retention/growth metrics for your portfolio of customers. Manage overall customer experience, satisfaction, and health of your portfolio of customers. Lead and scale a team of high-performing Customer Success Managers.

article thumbnail

How to Overcome Metrics Mania

Customer Think

I recently starting using a nutrition and fitness app and I am amazed by how much data and information it captures, computes and shares with me. I have all the answers to my fitness journey at my fingertips. I’m gonna be in tip top shape in no time. As I was reviewing all of this […].

article thumbnail

Project Management: The Extensive Guide For Strategy Managers

ClearPoint Strategy

Project management is a priority at nearly every organization today because of its effectiveness at setting proper expectations around what can be delivered, by when, and for how much money. It unites teams and coordinates efforts to achieve results—without it, projects can veer off deadlines and out of scope. Good project management helps teams do much more than deliver what’s been promised.

article thumbnail

Buyer Aligned Sales Processes Are In Need Of A Redesign To Succeed In A New Era For B2B

Customer Think

B2B Organizations Must Reinvent To Accomplish Buyer-Aligned Strategies Post-Pandemic In the lexicon of business, especially B2B, words and phrases can take on so many different meanings. That they, in effect, lose their intended purpose af.

B2B 50
article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

article thumbnail

Project Management: The Extensive Guide For Strategy Managers

ClearPoint Strategy

Project management is a priority at nearly every organization today because of its effectiveness at setting proper expectations around what can be delivered, by when, and for how much money. It unites teams and coordinates efforts to achieve results—without it, projects can veer off deadlines and out of scope. Good project management helps teams do much more than deliver what’s been promised.

article thumbnail

Sales Pipeline Radio, Episode 246: Q & A with Bobby Martin @bobbyhsp

Customer Think

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio, or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every.

Sales 45
article thumbnail

Why Customer Success Is Crucial for Hypergrowth

SmartKarrot

The success stories of companies who have hypergrowth is insane. Sometimes the time and effort put into making that a reality is not noticed. The speed seems unbelievable but that is exactly what is hypergrowth. Customer success means establishing a positive relationship with clients based on their needs that fulfils their goals. Customer Success for hypergrowth is a secret recipe that has effectively worked for multiple SaaS companies worldwide.