The Win-Win-Win in Alliance Value Propositions
Peter Simoons
OCTOBER 18, 2020
When talking about alliances many people mention “win-win”. However, I would argue that you need to look at the “win-win-win” in alliance value propositions instead of just at the win-win! The value proposition is where an alliance starts. An alliance value proposition is the promise of measurable benefit resulting from an alliance. It is generally defined with three parties in mind.
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