Customer Think

AUGUST 1, 2021

As we make our way through 2021, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. Bots, machine learning, predictive models, and big data all impact businesses daily. But are these technological advancements making brands appear less caring? Less real? Less human? It’s a valid concern, especially when the latest […].

Artificial Intelligence 139

Artificial Intelligence Marketing Digitalization 139

Peter Simoons

AUGUST 1, 2021

Do you ever read press releases about alliances & partnerships? I can imagine you don’t, it is not the most attractive bedtime reading! I often do read them, see it perhaps as an occupational deformation. I always look for certain ingredients written in these types of press releases, particularly whether it is really an alliance or a partnership and what value is being generated for the customer?

Value Proposition 98

Value Proposition Healthcare Leadership Marketing 98

Customer Think

AUGUST 1, 2021

In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” Are you surveilling the future of your micro-marketing? The most nimble companies are, and this will likely change how online advertising works, soon. More tech companies are placing consumers at the center of the advertising […].

Advertising 138

Advertising Marketing Organization Digitalization 138

ACT

AUGUST 1, 2021

Marketers talk a lot about “making connections” with customers, but what does that really look like in practice? It usually starts with understanding your target market or audience — their demographics, pain points, and needs. You might then create buyer personas as a way to understand a typical buyer as a real person. While these are all important aspects of a marketing strategy, building loyal customer relationships is about more than selling the right products and services.

Decision-making 52

Decision-making Small Business Marketing Advertising 52

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

AUGUST 1, 2021

The customer is not always right. Yes; this approach for winning with the customer flips the age-old expression on its head. But I assure you it’s the only way to manage a customer service team as it’s allowed my department to deliver exceptionally high time-to-value and adoption rates, which of course are critical to customers […].

Management 132

Management 132

Customer Think

AUGUST 1, 2021

The changing nature of work and the growing trend towards a remote-first model means it’s important for companies to optimize the processes involved to gain maximum benefit. I’ve seen first-hand, for instance, how impactful a solid globalized remote operating strategy can be for a business looking to grow and expand. This is especially true given […].

Marketing 80

Marketing 80

Customer Think

AUGUST 1, 2021

Price transparency, product trials, customer reviews and one-click purchases are long-standing hallmarks of the B2C online buying experience. Even before the pandemic, these factors helped digital marketplaces like Amazon reach the top of the retail totem pole by differentiating them from competitors before ultimately becoming the industry standard.

Digitalization 72

Digitalization B2C Retail Marketing 72

Customer Think

AUGUST 1, 2021

I’ve had the great honor of working with Southwest Airlines for many years and spent a lot of time talking to, not only Herb Kelleher, but Colleen Barrett who was the president (now president emerita). Once, I was talking to Colleen, and what she said.

Leadership 69

Leadership 69