Tue.Apr 25, 2023

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Three ways to reimagine your brand for enduring customer driven business success

Customer Think

Where do you see your business in 30 years? It’s 1993 and AOL is the most popular search engine. Fast forward thirty years and there’s a whole generation of Google users who’ve never even heard of it.

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Pros & Cons of AI Email in Sales [+Tools to Consider]

Hubspot Sales

To say that ChatGPT has thrown the internet into a frenzy would be an understatement. Since December 2022, interest in the search term “AI tools” has skyrocketed by 292% in the U.S. alone. Now Google, HubSpot , and Microsoft are racing to develop their own versions of AI chat tools to compete with ChatGPT. Here's the burning question: Does AI have a place in sales, and how does it affect our current sales processes?

Sales 97
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7 Ideas for Great Leaders to Make Your Leadership Style Even More Effective

Customer Think

I’d like to start this post with a story about some great leaders I had the privilege to know and work with. As you probably know, I published my book Winning Customer Centricity a few years ago.

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Building a Career in Consulting — The Ultimate Guide

Hubspot Sales

A career in management consulting is glamorous. Its perks include lots of traveling, generous compensation packages, interactions with top-level management, exposure to learning opportunities, and the pleasure of working on complex business problems. But the consulting career path also has its challenges. Mika Kim , a former consultant at one of the Big 4 consulting firms, reports working an average of 12 hours per day.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How can we reduce our fashion environmental impact?

Customer Think

Alongside the return of the denim maxi skirt and grunge style, sustainable fashion is trending. Brands from Balenciaga to H&M are leveraging recycled materials in their collections and educating consumers on how to reduce their fashion environmental impact. And they’re gaining traction.

Marketing 106
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Essential Leadership Behaviors for Ensuring Operational Excellence

Kainexus

Operational excellence is a management philosophy that focuses on continuously improving an organization's processes, systems, and workflows to optimize performance and deliver value to customers. Operational excellence happens when an organization consistently and reliably outperforms the competition through constant improvement and a dedication to customer value.

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AI in Retail: Transform your CX into your competitive edge

Zendesk

The post AI in Retail: Transform your CX into your competitive edge appeared first on Zendesk.

Retail 97
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The AI Duo Contact Centers Need: Generative AI and Conversational AI

Customer Think

If you’re here at CustomerThink reading this, you already know that continuously improving the customer experience (CX) is critical to brand building and maintenance. To underline this point, 56% of consumers feel that the quality of the CX they receive has a higher impact on how positively they view a brand than any other criteria.

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5 Key Steps to Get Started with Account-Based Selling

Arpedio

5 Key Steps to Get Started with Account-Based Selling ← Back to blog Are you tired of chasing down individual leads and only closing small deals? Forrester concludes that account-based selling (ABS) technology is the key to maximum account revenue, so perhaps it’s time to take your B2B sales strategy to the next level and consider the power of account-based selling.

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The 13 Steps of Change

Customer Think

Change management is one of those core competencies that seems to mean different things to different people. Whatever the methods used, however, the process of achieving change is fraught with problems: resistance; failure of user or leadership buy-in; time delays. And those who notice the problems don’t take responsibility for fixing them, stating “It’s not my job.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Zendesk ROI case study: Lush

Zendesk

Want to achieve a 369 percent ROI with a payback period of less than a year? Find out how Lush did it after switching to Zendesk. A cosmetics retailer based in the United Kingdom, Lush is renowned for its commitment to cruelty-free, fair-trade practices. Ethics is woven into the company ethos, so it’s no surprise that Lush values customer care.

Retail 52
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Experts Ask if There’s Truly a Responsible Way to Collect Customer Data

Customer Think

With so many online services collecting information about their clients, it makes sense that those in the political sphere have started to make a lot of noise regarding this issue.

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Episode 47: Selling and Delivering Outcomes and Value During Uncertain Economic Times

SOAR Performance Group

Senior executives share perspectives and insights related to selling and delivering outcomes and value during uncertain economic times. Who is on the panel? Jeff Depa from Gainsight (Chief Revenue […] The post Episode 47: Selling and Delivering Outcomes and Value During Uncertain Economic Times appeared first on SOAR Performance Group.

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Can ChatGPT Help the Airlines Industry’s CX

Customer Think

By now it’s common knowledge that one of the industries hit hardest by the economic climate and the workforce crisis has been the airlines. Customer demand has gone back up through the roof, but support has remained a challenge. The U.S. Department of Transportation showed that customer complaints about airlines increased by 500% since 2020!

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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State of Financial Services CX 2023

Zendesk

Over the past few years, the financial services world has undergone rapid transformation. People are dealing with high inflation, rising interest rates, and uncertainty in the market. That makes personalization and engagement even more important than ever for financial services companies. Customers need to feel confident that they’re well taken care of.

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Lessons from a Near Play-in Game Disaster (The AD Foul)

Customer Think

For those who don’t follow professional basketball, the Los Angeles Lakers are a National Basketball Association (NBA) starring LeBron James and Anthony Davis. Recently, the Lakers participated in a “play-in” game against the Minnesota TimberWolves to decide if they would make the NBA playoffs and have a chance to reach the NBA Championship game.

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How to create an effective sales plan: Tips and examples

PandaDoc

A sales plan is a roadmap that outlines your business’s strategy for selling its products or services. Acting as an essential tool for businesses of all sizes and in all industries, a robust sales plan helps to identify sales goals, target markets, and sales tactics to achieve those goals. Without further delay, let’s take a look at how you can create an effective sales plan for your business.

Sales 52
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The Rise of Virtual Cards: How They’re Revolutionizing Business Transactions

Customer Think

In recent years, businesses have been turning to virtual cards as a more secure and efficient way to handle transactions. Virtual cards are a type of payment card that exists only in digital form. These cards allow businesses to make purchases online or over the phone without the need for a physical card.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Five Mistakes Sales Managers Make when Dealing with AI and How to Fix them

QYMATIX

Artificial intelligence in B2B sales and how to use it properly. AI technologies are all the rage in sales and chances are you’re considering them for your own organisation. But what is AI really and how can you avoid the five mistakes sales managers make when dealing with AI? We’ll help you uncover our top tips for successful AI in sales with this 7-minute read.

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Four Pillars of Trust for Attracting and Retaining B2B Buyers: Competence, Integrity, Reliability, Empathy

Customer Think

In today’s fast-paced business landscape, it is essential to stay agile and adaptable to meet the changing needs of B2B buyers. We can no longer only rely on traditional methods of networking and building relationships, but that doesn’t mean we’re doomed to failure.

B2B 52
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Apr 25 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Englewood, CO, United States (Remote) Organization: WOW! Internet, Cable & Phone As a Vice President of Customer Success, you’ll by using customer journey mapping and creating standardised interventions for each stage of the trip, define and optimise the customer lifetime. Create client segments, choose preferred treatment trajectories, and maintain optimised investment strategies.

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What brands should do today to keep themselves relevant in the era of Generative AI

Customer Think

April 25, 2023 Add to rss feed Over the years, persona.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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What are the benefits of field service management software?

Apptivo

1. Benefits of field service management software 2. Summary Let’s be real: the field service industry is competitive, and companies that don’t manage their costs, resources, and time efficiently will fall behind the competition. Despite this, more than half of service-centric businesses continue to rely on manual coordination and management processes.

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The best sales CRM software for 2023

PandaDoc

One of the most important factors in business is building long-term relationships with your customers. When you have loyal customers, you’re likely to have lower customer acquisition costs (CACs), better sales figures, and higher customer lifetime values (CLVs). To help you establish those long-term relationships, one of the most important tools you can use is CRM (Customer Relationship Management) software.

CRM 52