3 Reasons You Shouldn’t Rely on Your Sales Team to Generate Leads
The Center for Sales Strategy
JUNE 17, 2021
One of the first signs that a sales organization of a small company is growing and maturing is that they no longer rely on the sales team to generate leads. In the early stages of development, a new company requires that everyone “wear multiple hats”. Consequently, the salesperson usually plays the role of Chief Marketing Officer, Marketing Campaign Manager, and Business Development Specialist.
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