Tue.Oct 12, 2021

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A Four-Step Pricing Strategy for Startups that Works Every Time

Holden Advisors

Pricing strategies are often the last thing entrepreneurs tackle before launching new businesses. It’s a tricky problem to get right. Price too high and you lose potential customers. Too low, and you lose money. To point you in the right direction, here’s a quick step-by-step product pricing strategy to help entrepreneurs get it right. Step 1: Choose ONE customer segment to target.

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5 Ways to Boost Your Content Marketing with Emotions

Customer Think

Why are emotions so important when it comes to content marketing? If you scroll through your social media feed at any time, you’ll notice that most content that catches your eye has an emotional aspect to it. When done well, emotionally compelling content can result in increased dwell time and heightened levels of user involvement […].

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How Sales Teams Can Take Communication with Prospects to the Next Level

The Center for Sales Strategy

Whether a sales reps is out in the field answering prospects' questions or within the office conversing about company initiatives, inefficient communication can take a significant toll on your company's success. When communicating with prospects, quick access to the right information at the right time is essential for selling the product or service.

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Proven Methods to Boost the eCommerce Customer Engagement Rate

Customer Think

The importance of customer engagement in ecommerce businesses has grown manifold ever since the expansion of technology. The new-age customers have a plethora of options for anything and everything. That is why for the steady growth of the ecommerce business, a high-end customer engagement strategy is essential. Over the years and more importantly, we have […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Lessons Learned After 80 Weeks of Virtual Selling

Revenue Storm

80 weeks! We are approaching 80 weeks of managing complex sales cycles virtually. When it comes to complex sales, we have learned several critical lessons about how to connect and gain a relationship advantage. We have gleaned insights on how to maintain momentum in deals when the opportunity to drop in for a chat or coffee has been robbed from us. The dynamics of connecting to other human beings over a pixelated, digital medium has given rise to an untold number of mind and heart challenges.

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How to Avoid “The Shootout at the Price Corral”

Customer Think

Source: Pixabay photo by Erico Ericojr Too many salespeople and business owners let customers put them in a shootout at the price corral. When you and your competitors all uncover the same needs and offer similar solutions and benefits, you leave the customer no choice but to treat all these offers like they were commodities. […].

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CX Day 2021: A Reflection on My Customer Experience Journey

Customer Think

by Susan Preiss in Customer Experience, Customer Service Trends, Susan Preiss As the Vice President of Client Services for Blue Ocean, I am fortunate to work with a wide variety of companies. Clients of all types turn to our company to make sure the.

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Avoid Burnout, Get Back Your Family Mojo & Double Your Financial Security w/Uwe Dockhorn Ep#123

Strategic Planning and Management Insights

Uwe Dockhorn is a Lifestyle Liberator who brings results to high achievers & their Very Important Partners (VIPs) without burning out.

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Digital Transformation Comes of Age: B2B Findings from “The CMO Survey”

Customer Think

This is the second of three posts discussing some of the B2B-specific findings of the August 2021 edition of The CMO Survey. I included a detailed description of the survey in my first post, so I won't repeat that description here. The "Part 1" post.

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Build Better Customer Relationships With New Targeted Messages

Help Scout

We’re excited to announce major updates to our Messages product. Learn how to deliver proactive support with Help Scout's targeted messages.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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4 Ways to Generate Instant Trust from Your Online Customers

Customer Think

Trust needs to be earned, and there are only a few ways you can earn a customer’s trust online. There are even fewer ways to earn trust before someone becomes a customer. Instant trust is rare; however, it’s not impossible. Statistics published by Oberlo show that 81% of consumers need to trust a brand before […].

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Oct 12 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Remote, United States Organization: Seamless.AI As a Vice President of Customer Success, you will set the overall vision and strategic plan for the Customer Success organization, focusing on increasing product adoption, leading a positive customer experience, and driving growth. Define and optimize the customer lifecycle by driving programs and initiatives to improve engagement approaches based on customer segmentation while leading a culture

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“The Joy Of Selling…,” Have We Lost It?

Customer Think

As a preface, my friend, Hank Barnes, wrote me saying he and several others are declaring October 12 as “World B2B Pet Peeve Day.” He asked me to contribute a post commemorating this occasion. I struggled a moment. Regular readers know that I write a lot about “pet peeves.” Whether it’s bad prospecting, [.]. The post “The Joy Of Selling…,” Have We Lost It?

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CRM buying guide

Zendesk

Sales technology has come a long way from the Rolodex and the post-it note. Sales teams can now connect with leads and clients in more ways than ever before, from emails to phone calls to video conferences. All that constant communication is made possible in part by Customer Relationship Management (CRM) technology. Sales reps use CRM systems to capture every interaction, keep contact info up to date, and manage accounts of all sizes.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Enterprise-Wide Automation: Understanding the challenges, possibilities, and future

Customer Think

Is there a way to quantify digital transformation? For enterprises, it is an easy yes. More the number of redundant, repetitive processes they can automate to achieve business gains, more is the extent of digital transformation. The pertinent question however is – What are the challenges that hold back organizations from realizing enterprise-wide process management […].

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7 Majestic Steps to Run an Effective Customer Experience Team Meeting

SmartKarrot

As a core leadership group working for a SaaS-based product company, running an effective customer experience team meeting is imperative. Customer experience is one of the vital components for the success of any organization. And, it is especially important for a SaaS-based company. Hence, you need to stay at the top of your game while creating a team of leaders.

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SupportLogic Announces $50 Million Series B Funding from WestBridge Capital and General Catalyst

Customer Think

New Investment Will Fuel Continued Growth and Expand SupportLogic's AI-Based Platform That Improves the Customer Support Experience.

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