Mon.Nov 21, 2022

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Staying to the Left of the Sales Pendulum

Software Sales Guru

Staying to the Left of the Sales Pendulum If you’re desperate to make something happen, and you try to control events and people, you push away the people you want to influence and you prevent the desired outcome. I’ve written about the Paradoxical Intent and anti-suggestions before, explaining if you try to “tie-down” a buyer, you will not gain agreement.

Sales 130
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Improving Digital Conversations and Sales

The Center for Sales Strategy

Imagination. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios. I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me… fill in the blank.”.


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How to Make Hybrid Sales Training Work

RAIN Group

With the rise of virtual training, hybrid workforces, and self-directed learning, what is the role of in-person training? Is in-person sales training dead? Yes and no. It’s true the global pandemic radically changed how sales organizations think about live events, including salesforce onboarding, education, and SKOs that were once the norm. The pandemic challenged sales teams to try new and creative solutions for training, most of them digital-first.

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How to lead a client services team in an award winning digital marketing agency, with Beth Sharma

Account Management Skills

Welcome to Episode 75 with my guest Beth Sharma , Client Services Director at Hallam. This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. You’d like some tips on how to get more client recommendations.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Content Hacks for Companies on a Tight Budget

Strategic Communications

Content, as part of a successful marketing endeavor, is a big deal these days and I suspect (and hope) it will continue to be. Content–from social media posts, to blog posts, website content, case studies, white papers, ebooks, etc., etc., is used by marketers of all kinds to attract audience, raise awareness and, ultimately drive some desired end action.

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Nov 21 – Customer Success Jobs 


Role: Sr. Director Customer Success Location: San Diego, CA, United States (Hybrid) Organization: Workiz Inc. As a Sr. Director of Customer Success, you will develop and execute a strategy to increase customer retention and satisfaction. Manage a team of customer success managers. Work with other departments to ensure that the customers are getting the most value from the products and services.