The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes
Strategic Account Management Association
AUGUST 18, 2022
How do you take care of your most important customers?
August, 2022
221 
21 Free Courses for Key Account Managers to Boost Your Skills Now
Account Manager Tips
AUGUST 14, 2022
21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. It's not an easy job, and you need many different skills to do it well.
Join 17,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
5 Areas of Focus for Your SKO in the Current Economy
Force Management
AUGUST 18, 2022
Changing dynamics in the economy may demand a strategic pivot for how you reach revenue goals in your sales organization. The challenge becomes identifying which priorities are most critical to devote resources to.
A Ten-Day Journey to Becoming the Sales Superhero
The Center for Sales Strategy
AUGUST 18, 2022
Do you ever wonder what it would take to become a Sales Superhero? What would it take to bag every target account on your list? Bruce Wayne trained for 12 years to cross the globe and learn martial arts and forensics.
Contact vs. Company Intent Signal Data
Advertisement
Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.
Marketing Continuing Professional Development (CPD) – The power of reflection?
Red Star Kim
AUGUST 30, 2022
Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Each year I put off this exercise until the last minute. Yet I always emerge from the process feeling energised.
Sales Training Topics to Drive Results
RAIN Group
AUGUST 17, 2022
If you’re responsible for designing or implementing sales training for your organization, you know the effectiveness of training varies greatly.
Sign up to get articles personalized to your interests!
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
|
More Trending
B2B Book Club Selection (August 2022)
Account Manager Tips
AUGUST 4, 2022
B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Tweet. Share. Share. Every month inside The KAM Club , members vote for a book of the month.
Be Indispensable to Protect Your Job in a Volatile Economy
Sales Gravy
AUGUST 27, 2022
If you want to succeed at any job, make yourself invaluable. Go the extra mile; make them never be able to imagine what life without you there would be like. Ross Mathews Selling in a crisis is tough. Losing your job during an economic downturn is worse. Now more than ever, you need your income.
Top Ways to Get Authentic Feedback from Employees
The Center for Sales Strategy
AUGUST 3, 2022
Continuous improvement is dependent on feedback, and in most situations, we feel confident in the feedback we are giving and receiving. However, sometimes people will tell you what they think you want to hear, and the feedback is not very useful or effective.
Valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management
Red Star Kim
AUGUST 11, 2022
I have reviewed several books on change management (see the list below) to support those attending training workshops on change management.
Intent Signal Data 101
Advertisement
Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
7 Tips for Differentiating in the Selling Process
RAIN Group
AUGUST 2, 2022
Differentiation often starts with marketing, but it truly comes alive in the selling process. Even if your company’s products and services are superior to all others, this means nothing if you can’t convey that to your buyers.
The Right Outside and Inside Sales Team Structure | Sales Strategies
Engage Selling
AUGUST 19, 2022
??????????? What’s the right outside and inside sales team structure? I recently had a conversation with an exceptional sales leader I work with. We discussed the growth trajectory of his … Read More.
Best Ways to Stand Out From Competitors When They’re All the Same
Account Manager Tips
AUGUST 31, 2022
"You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? That's because most businesses blend in, not stick out. Even when they do deliver something innovative, it's not for long. Competitors catch up fast.
How to Be Charismatic: The 9 Habits of Insanely Likable People
Hubspot Sales
AUGUST 31, 2022
Whether working in sales or support, the best reps know how to be charismatic. When these team members walk into a meeting or join a call, they immediately put customers at ease with their conversational tone and genuine demeanor.
Aggregage Intent Signal Service
Advertisement
Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!
Managing Highly Talented Salespeople – Is It Worth the Trouble?
The Center for Sales Strategy
AUGUST 16, 2022
On a coaching call last week, a manager and I were discussing a seller new to his team. On pulling up this person’s sales assessment, all I could think was, “WOW! Look at all that talent!” This person was strong across the board. So much potential.
Webinar: Using videos for prospecting, sales calls and follow-ups
Crank Wheel
AUGUST 18, 2022
TODO: Add a description here
6 CX Spirit Animals for Today’s CX Imperative of Trust
Customer Think
AUGUST 29, 2022
A CX spirit animal is a meme, or semi-humorous symbol or characterization of what it feels like to be in a CX role. For example, the ongoing pressure to increase response rates in a Voice of the Customer role feels like an owl: “Whooo can take my survey?”
Strategic Priorities
Flevy
AUGUST 2, 2022
Almost every organization strategizes in the hope that it will lead to successful outcomes set by the management. In several cases, strategies fail or are not as successful as they were hoped to be. .
The ABM Benchmark Survey
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?
How to Win Deals with One Simple Negotiation Strategy
Account Manager Tips
AUGUST 17, 2022
We all have to negotiate with our clients sooner or later, but for lots of reasons, most of us avoid it if we can. Anchoring is a simple tactic that can help you gain control of the negotiation and give you a bargaining advantage too.
How to create team alignment and why it's critical in 2022
Strategic Planning and Management Insights
AUGUST 31, 2022
Words: 846. Reading time: 3 mins. Leadership culture communication team development team alignment
How to Keep Your Sales Team Happy and Productive
The Center for Sales Strategy
AUGUST 29, 2022
Every business needs a skilled sales team to generate a positive ROI, but on-the-job performance is rarely the product of training alone. In fact, a marketing novice could keep up with an unengaged expert provided they use the right motivation and productivity strategies.
What are the 3 types of CRM? Recommendations, examples and best practice tips
SuperOffice
AUGUST 22, 2022
Not all CRM platforms are created equal. Each CRM serves a different purpose and audience. They also have different price points and a unique onboarding process that match individual needs. Finally, CRM systems differ in how they are built and how businesses can benefit from them.
Content Creation & Curation: The Missing Link Between Sales & Marketing
Speaker: Pam Didner - B2B and Tech Marketing Consultant
Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!
Setting SMARTer Goals With Your Sales Team
Brooks Group
AUGUST 10, 2022
Importance of Sales Goals. A tremendous amount of research has been done on the importance of setting goals and the strategies for accomplishing them.
Preparing your customer experience for the retail high season
Customer Think
AUGUST 29, 2022
Here are tips for eCommerce owners on meeting your customer’s expectations for CX Now is the time to prepare your customer experience for the retail high season. You may be wondering what you can do to get ready. Let’s look at ways to prepare your business for the retail high season!
Here’s How to Keep Clients Interested In Your Proposal
Account Manager Tips
AUGUST 9, 2022
It's not easy to convince your client to buy your services. You've answered every question, jumped every hurdle and the deal is in sight. And then your client says, "Let me think about it." Is there anything more frustrating? How do you get your client to move forward when the deal stalls?
Innovation during COVID-19
Flevy
AUGUST 16, 2022
Organizations have reacted to the COVID-19 pandemic in their own ways. Almost all had to change the way they were operating in order to cope with the challenges thrown up by the crisis. Companies have discovered novel means to market, service, and function through the pandemic.
A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working
Speaker: Michelle Meyer, Founder and CEO of MatterProviders
Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.
How to Use Sales Psychology to Change Buyers' Mindsets
The Center for Sales Strategy
AUGUST 15, 2022
As a business leader, you're well aware of the fact that sales can make or break a company. Unfortunately, simply designing a great product or service won't lead to outstanding sales. Industry leaders today are focusing on a more psychological approach to boosting their sales.
Intangible Benefits Aren’t
Engage Selling
AUGUST 12, 2022
Are you converting intangible benefits into tangible ROI? The post Intangible Benefits Aren’t first appeared on Colleen Francis - The Sales Leader.
Third Workplace – can you really work from anywhere?
MDI Training
AUGUST 22, 2022
Third Workplace: Can you really work from anywhere? You don’t need a crystal ball to know one thing: The future world of work is flexible!
Turn Your Customers Into Brand Advocates With These 7 Simple Steps
Customer Think
AUGUST 6, 2022
Hell hath no fury as a customer scorned, and heaven hath no advocate like a customer who just won a free juicer. In other words, keep your customer happy because there are numerous benefits to doing so for your company other than the initial sale. So, what exactly is a brand advocate?
Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond
Advertiser: ZoomInfo
More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.
Let's personalize your content