Strategic Account Management Association

AUGUST 18, 2022

How do you take care of your most important customers? Join us and hear how Richard Santucci and David Hughes leveraged their combined 50 years of experience in B2B sales and sales leadership to build and lead a very successful, global Strategic Account Management program from scratch, then wrote a great book about it. If … Continue reading The Secrets Of Successful Strategic Account Management With Richard Santucci And David Hughes.

Account Management 520

Account Management Management Sales Leadership Leadership 520

Account Manager Tips

AUGUST 14, 2022

21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. It's not an easy job, and you need many different skills to do it well. Find out what those skills are, along with 21 free courses to help you become a better key account manager. Tweet. 0. Share. 0. Pin. 0. Share. 0. Table Of Contents.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Force Management

AUGUST 18, 2022

Changing dynamics in the economy may demand a strategic pivot for how you reach revenue goals in your sales organization. The challenge becomes identifying which priorities are most critical to devote resources to. Define where to focus and align your organization behind a message that delivers on those objectives. Take action. Leverage your sales kickoff.

Organization 79

Organization Management Sales 79

Red Star Kim

AUGUST 30, 2022

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Each year I put off this exercise until the last minute. Yet I always emerge from the process feeling energised. And with a sense of achievement and an extensive list of things to learn over the coming year.

Marketing 130

Marketing Digitalization Insurance Communication 130

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Software Sales Guru

AUGUST 29, 2022

Develop Dissatisfaction to the Point of Action There are endless reasons why a potential buyer may be looking for a new software solution, but it usually involves some level of dissatisfaction with the current solution. Unfortunately, dissatisfaction alone is not enough to close a sale. Deals can stop because the financial decision maker feels there are other priorities, or because someone on the purchasing committee.

Software 130

Software Software Sales 130

Hubspot Sales

AUGUST 31, 2022

Whether working in sales or support, the best reps know how to be charismatic. When these team members walk into a meeting or join a call, they immediately put customers at ease with their conversational tone and genuine demeanor. While some people are naturally charismatic, instant likeability doesn’t come easily for everyone. For the reps who are on the more introverted side or maybe even new to a management role, rest assured that charisma is something that can be learned, according to a stud

Emotional Intelligence 145

Emotional Intelligence Publishing Communication Management 145

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Tweet. 0. Share. 0. Pin. 0. Share. 0. Every month inside The KAM Club , members vote for a book of the month. We read the winner and each week a summary and companion podcast explore the key themes and big ideas.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

SuperOffice

AUGUST 22, 2022

Not all CRM platforms are created equal. Each CRM serves a different purpose and audience. They also have different price points and a unique onboarding process that match individual needs. Finally, CRM systems differ in how they are built and how businesses can benefit from them. If you’re just starting out in your journey to find the right CRM for your business , let us show you the 3 types of CRM – analytical , operational and collaborative and how they are different.

CRM 136

CRM Decision-making Onboarding Suppliers 136

Red Star Kim

AUGUST 18, 2022

The Great Resignation arrived somewhat early in the marketing and business development (M&BD) teams of professional services firms (PSF) after Covid. There was a dizzying whirl of junior and senior professionals moving firms – some pushed by the behaviour of firms during lockdown and others pulled to the attractions of firms who appeared improved by the Covid experience.

Marketing 130

Marketing Digitalization B2C Investors 130

Software Sales Guru

AUGUST 15, 2022

No is Not a Loss Sales environments that suggest every opportunity is “won” or “lost” do not recognize that NO is a good outcome. A consultative seller creates value by helping the buyer understand what merits action, and what does not. It is equally beneficial to agree to disengage, as it saves time for both parties, and avoids zombie deals. It’s also important to recognize.

Sales Environment 130

Sales Environment Software Software Sales 130

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

The SAMA Podcast

AUGUST 31, 2022

When customers win, suppliers win. But what does that mean in pratice? Join Harvey Dunham and Denise Freier as they hear the story of how Gus Maikish capped off his career at IBM by orchestrating an incredible turnaround in a newly created position as the Managing Director of his global strategic account globally. Learn how Gus prepared his whole career for this opportunity and learned his lessons well.

Suppliers 104

Suppliers Marketing Management 104

RAIN Group

AUGUST 17, 2022

If you’re responsible for designing or implementing sales training for your organization, you know the effectiveness of training varies greatly. It might not be implemented properly, land well with participants, relevant to sellers’ daily work, or it might be forgotten completely in the days and weeks following the training. Sales training fails more often than it succeeds.

Sales Training 131

Sales Training Sales Organization 131

Account Manager Tips

AUGUST 31, 2022

"You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before? That's because most businesses blend in, not stick out. Even when they do deliver something innovative, it's not for long. Competitors catch up fast. So, it's up to you to figure out how to differentiate your solutions in this market of sameness. Give your client a reason to choose you over everyone else.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

The Center for Sales Strategy

AUGUST 18, 2022

Do you ever wonder what it would take to become a Sales Superhero? What would it take to bag every target account on your list? Bruce Wayne trained for 12 years to cross the globe and learn martial arts and forensics. Doctor Stephen Strange trained for 4 years, but he had the forces of Kamar-Taj in his favor! The Center for Sales Strategy firmly believes that you have a few innate sales traits (best discovered through our Sales Talent Assessment).

Sales 122

Sales 122

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Red Star Kim

AUGUST 11, 2022

I have reviewed several books on change management (see the list below) to support those attending training workshops on change management. This free online resource of 70 pages should be added as a valuable resource on change management – The Association of Change Management Professionals (ACMP) Standard for Change Management and ACMP Change Management Code of Ethics.

Management 130

Management Stakeholders Digital Transformation e-Learning 130

Software Sales Guru

AUGUST 1, 2022

Maximize the Perceived Fit of Your Solution The best way to maximize perceived fit of your solution, is to ensure it is NOT your solution, but the buyer’s baby. Don’t pitch. In fact, consider using anti-suggestions to help the buyer lay claim to the solution. Co-create the buyer’s Utopian Vision in the 3rd section of The Perfect Discovery Call. If the buying organization requires a.

Software 130

Software Software Organization Sales 130

Engage Selling

AUGUST 26, 2022

You must learn to be an object of interest! Recently, I was speaking with my good friend and advisor, Alan Weiss, about how inundated today’s marketplace has become with thought … Read More. The post How to Be an Object of Interest first appeared on Colleen Francis - The Sales Leader.

Sales 116

Sales Sales Training Sales Leadership Leadership 116

RAIN Group

AUGUST 31, 2022

How much control do sales managers have over the performance of their teams? More than you might think. A RAIN Group Center for Sales Research study found that Elite and Top-Performing Sales Organizations prioritize sales coaching significantly more than other organizations, and they have more skilled and motivating sales managers.

Sales Management 119

Sales Management Management Prioritization Sales 119

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Account Manager Tips

AUGUST 24, 2022

Chrome extensions are a fantastic way to customise the functionality and behaviour of your browser to do just about anything. In this episode I share 16 of my personal favourites, guaranteed to massively improve your workflow (and life). Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. 16 essential chrome extensions to improve your workflow (1) Bit.ly (2) Bitmoji (3) Dex Personal CRM (4) DragApp (5) Drift Video & Screen Recorder (6) Extensity (7) Giphy

Digitalization 130

Digitalization Key Account Management CRM Management 130

The Center for Sales Strategy

AUGUST 16, 2022

On a coaching call last week, a manager and I were discussing a seller new to his team. On pulling up this person’s sales assessment, all I could think was, “WOW! Look at all that talent!” This person was strong across the board. So much potential. Unfortunately, this seller was definitely not reaching their potential. Struggling, not making budget, not willing to learn, and a poor attitude.

Management 119

Management Sales 119

SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. You hardly think of how to attract bigger customers specifically. All you want is to attract more people who might be interested in your product or service. Time passes and you notice that it takes you a lot of effort to convert and serve new customers, yet your profits grow rather slowly.

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Sales Gravy

AUGUST 27, 2022

If you want to succeed at any job, make yourself invaluable. Go the extra mile; make them never be able to imagine what life without you there would be like. - Ross Mathews Selling in a crisis is tough. Losing your job during an economic downturn is worse. Now more than ever, you need your income. If you lose your job, there is a much higher probability that you will take a pay cut when you land your next one or end up in a role or company that you dislike.

Decision-making 112

Decision-making Profitability Leadership Meetings 112

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

Supply Chain

Flevy

AUGUST 16, 2022

Organizations have reacted to the COVID-19 pandemic in their own ways. Almost all had to change the way they were operating in order to cope with the challenges thrown up by the crisis. Companies have discovered novel means to market, service, and function through the pandemic. Notable Innovation throughout various industries has taken place as a result of the COVID-19 crisis.

Innovation 111

Innovation Banking Organization Marketing 111

Hubspot Sales

AUGUST 25, 2022

As anyone in sales knows, there is nothing worse than a sales slump. You check your email to find out that a deal you were dedicated to just fell through. You pick up the phone and no one is answering your calls. After countless attempts to connect with prospects and land a meeting to no avail, you’ve hit a wall. Experiencing a sales slump can make you question your ability, or worse, your entire career.

Sales 110

Sales Meetings CRM Publishing 110

Account Manager Tips

AUGUST 17, 2022

We all have to negotiate with our clients sooner or later, but for lots of reasons, most of us avoid it if we can. Anchoring is a simple tactic that can help you gain control of the negotiation and give you a bargaining advantage too. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Why make the first move in a negotiation?

Negotiation 130

Negotiation Key Account Management Account Management Decision-making 130

The Center for Sales Strategy

AUGUST 3, 2022

Continuous improvement is dependent on feedback, and in most situations, we feel confident in the feedback we are giving and receiving. However, sometimes people will tell you what they think you want to hear, and the feedback is not very useful or effective. In order to garner authentic feedback from your employees, and return the favor, the stage needs to be set for open two-way communication.

Communication 118

Communication Leadership 118

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

Sales

Engage Selling

AUGUST 19, 2022

??????????? What’s the right outside and inside sales team structure? I recently had a conversation with an exceptional sales leader I work with. We discussed the growth trajectory of his … Read More. The post The Right Outside and Inside Sales Team Structure | Sales Strategies first appeared on Colleen Francis - The Sales Leader.

Sales 103

Sales Sales Leadership Leadership Sales Management 103

SuperOffice

AUGUST 15, 2022

Inside out – that’s how most companies work with prospects and customers. They prioritize internal efficiency, processes and systems over how their prospects and customers buy. This often leads to complex purchase processes and, ultimately, lost revenue. But the companies that think “outside in”, aka – customer-centric companies , are 60% more profitable!

CRM 105

CRM Communication Facilitation Prioritization 105

Flevy

AUGUST 2, 2022

Almost every organization strategizes in the hope that it will lead to successful outcomes set by the management. In several cases, strategies fail or are not as successful as they were hoped to be. . Strategy is innately complicated, explaining it necessitates intricacy , however executing it demands simplicity. Strategies should essentially be simple enough, for leaders at each echelon of the organization, to comprehend, communicate, and bear in mind so as to impact everyday activities.

Energy and Utilities 111

Energy and Utilities Banking Prioritization Decision-making 111

Hubspot Sales

AUGUST 1, 2022

A sales operator works to enable your salespeople to focus on selling. Therefore, hiring the right person for the role is crucial, as such a hire will handle ‘backend’ stuff like lead management, data analysis, process optimization, and even sales strategy. Several organizations realize the importance of this role. However, they have difficulty finding the right people to hire.

Sales 106

Sales Stakeholders Communication CRM 106

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation