February, 2025

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Inside the SPICED Methodology — Insights From the Sales Pros Who Use It

Hubspot Sales

A few years ago, I was in the market for a learning management system. While I was looking into the different offerings, I noticed that each arm of these businesses felt like a different company. The marketing side was fun and relatable. The sales team knew the product best but took a totally different tone. Reading different web pages felt like different experiences.

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Shut Up and Sell More – The Power of Silence

Sales Gravy

In sales - especially in product knowledge training - were taught from day one how to pitch, how to present, and how to overcome objections. We rehearse our spiels, memorize talking points, and perfect our scripts. But too often we forget one of the most basic truths in sales: The more you listen, the more you learn. And the more you learn, the faster and easier it is to close a deal.

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How the Digital Revolution is Transforming Automotive Supply Chains

Planview

In the ever-evolving automotive industry, the efficiency and agility of a company’s supply chain can significantly impact its success. Traditionally, supply chains were linear and compartmentalized, heavily reliant on manual processes, paper-based documentation, and isolated systems. These traditional models present significant challenges in scalability, visibility, and collaborationfactors that are becoming increasingly critical as the industry faces growing demands for speed, precision,

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

B2B buying groups are larger than ever. Ten to fifteen years ago, a seller could huddle up with three or four decision makers and quickly decide on a purchase. Now, its like a packed corporate strategy meeting where every department sends a representativeeach with an opinion and veto power. Since 2010, the average buying group has grown from three to four decision makers to six to 10 according to research by Gartner. 77% of B2B buyers report their last purchase was complex, involving multiple st

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The Power of Data-Driven Sales Strategies for SMBs

ACT

Did you know sales strategies based on behavior insights and real-time performance data achieve a 20 percent higher sales productivity ? By going beyond basic customer data , the top sales teams create systems that capture every interaction, analyze customer behavior , and predict which leads are most likely to convert, making every sales dollar count.

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Advocating for Impact: Building a Case for Strategic Initiatives

AchieveIt

In business operations and strategy, its not enough to have great ideasyou need to advocate for them effectively. Whether youre leading a strategic initiative, pitching a new process improvement, or pushing for a shift in company priorities, the ability to build a compelling case is crucial. Mark Muston, Head of Business Operations & Strategy at Modern Health, joined The Strategy Gap podcast to share insights on making a persuasive argument, leveraging diverse perspectives, and treating lead

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Why Salespeople are Afraid to Ask for the Sale

Sales Gravy

On the surface, youd think that selling and asking go hand in hand. In reality, salespeople at all experience levels often hesitate, tiptoe around, or dodge direct closes because theyre afraid of rejection, worried about coming across as pushy, or insecure about asking. On this episode of theSales Gravy Podcast, Jeb Blount explores why salespeople fear asking for the sale and what to do about it with author and Sales Gravy University instructor, Tony Morris Every salesperson starts somewhere.

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What's the Real Cost of a Bad Sales Hire?

The Center for Sales Strategy

Ask a sales manager about the most important decisions they make, and you will probably hear about exceeding budget, growing market share, or achieving year-over-year growth. While those decisions are critically important aspects of the job, and they require a great deal of attention, none of them can be accomplished without an even more important decision being made first.

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5 Steps to a Successful Economic Development Plan (With Examples)

Envisio

Economic development plans are essential for sustainable growth, job creation, and a thriving community. Without a plan, communities are forced to react to external economic forces rather than proactively shape their future. Having a strategic roadmap ensures that economic growth is intentional, measured, and community-focused. A strong economic development plan considers: Population trends (growth or decline) Economic shifts (booms or stagnation) Workforce development and job creation Public-pr

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Mastering the Art of Sales Negotiation for SMBs

ACT

Imagine you take your kid to an amusement park. They want to get on the roller coaster, but you think it might be overwhelming for a 10-year-old. You suggest the carousel, but your child says its no longer fun. After some light-hearted debate, both of you reach a common ground and settle on the Ferris wheel. Now, replace the kid with a new lead. Heres how the selling process would pan out.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Selling through Curiosity Framework

Flevy

In the ever-evolving sales landscape , curiosity plays a pivotal role in establishing meaningful connections with customers. It is more than just a trait. It is a strategic tool that sales professionals can leverage to understand their clients’ needs deeply. By fostering a culture of curiosity, sales teams can enhance their ability to engage customers, leading to improved relationships and greater sales success.

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How I Use Target Account Selling to Land My Dream Clients

Hubspot Sales

Two years ago, my sales pipeline was a mess leads ghosted after the first call, and I struggled to keep track of contacts with notes scattered across multiple tools. Desperate for a solution, I turned to target account selling a method Ive since refined into a system thats helped me land six SaaS clients in under four months. Drawing on my experience with brands like HubSpot and Zapier, Ill walk you through how it works.

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How Do I Earn Respect When Selling to People Who are Older Than Me? (Ask Jeb)

Sales Gravy

Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence when youre selling to people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.

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Your 4-Step Roadmap to Acquire New Customers

Brooks Group

There are two primary ways to grow a business: expand existing accounts or acquire new customers. If youre a sales leader focusing on winning new business, youre not alone. According to new research from The Brooks Group , the top three sales leader priorities in 2025 are: Increasing customer retention Strengthening margins Winning new business But sales leaders acknowledge there are obstacles to accomplishing these priorities.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Unlocking the Power of AI in Technical Wholesaling

QYMATIX

AI Workflows in B2B Sales: Boost Efficiency, Pricing, and Customer Satisfaction with Predictive Sales Analytics. In the competitive world of B2B technical wholesale, where expensive technical sales staff manage thousands of customers and product lines, efficiency, customer satisfaction, and pricing strategy are critical to success. Under pressure from e-commerce and the demands of the modern digital consumer, wholesalers must move from traditional sales methods to more advanced, data-driven appr

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Manage Chat Agent Availability More Effectively

Nutshell

Nutshell’s Web chat enables visitors to your website to start a live chat with your team to connect right away and get the answers they needand enables your business to provide a better experience for visitors and generate more leads. With the most recent updates, chat agents can gain greater control over their availability and real-time insights into visitor activity.

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Mastering Stakeholder Management

Whetstone

In strategic account management, the stakeholders you dont seeand the ones you misunderstandare the ones most likely to derail your success. Many SAMs focus on engaging with their primary contactsthe people they know bestwhile neglecting to map out all stakeholders who may influence the decision. This blind spot creates risk. A single overlooked blocker can turn a promising deal into a lost opportunity.

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My Deep Dive Into Conceptual Selling — Here's What I Learned

Hubspot Sales

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Like the SaaS founder I was working with who said they needed better analytics when what they really wanted was to prove their products value to skeptical investors.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How Do I Earn Respect When Selling to People Older Than Me? (Ask Jeb)

Sales Gravy

Ellie in Galveston, Texas, faces a scenario that many young sales professionals know all too well: How do you earn respect and project confidence in selling when youre dealing with people who are older and more experienced than you? Ellies question highlights a universal issue in sales. Whether youre dealing with age differences or expertise gaps, its easy to feel anxious if your buyer is decades older or has been in the industry for a long time.

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Celebrating Mark Graban's Shingo Award for The Mistakes That Make Us

Kainexus

Mark Grabans most recent book, The Mistakes That Make Us: Cultivating a Culture of Learning and Innovation , has been honored with the prestigious Shingo Publication Award, recognizing its impact on continuous improvement and organizational excellence. If youre familiar with Marks work, you know hes a passionate advocate for continuous improvement, psychological safety, and the power of learning from failure.

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“The External Data Fallacy” in B2B Sales and How to Overcome It with AI

QYMATIX

Artificial Intelligence in B2B Sales: The Ignorance That Helps Avoid Mistakes. The only way to avoid error is ignorance. – Jean-Jacques Rousseau “How will your AI know if my competitor lowers their prices?” This is a common question in customer training sessions. The truth? AI does not “know” It does need to know. Ignorance, in this context, can be an advantage.

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38 Best Sales Podcasts to Keep You Ahead

MTD Sales Training

Looking for expert insights, real-world sales strategies, and the motivation to succeed? These top sales podcasts deliver it all. Whether you want to refine your sales skills or enhance your sales training approach, these podcasts offer valuable lessons from top industry sales leaders. Tune in and take your sales game to the next level. Why Sales Podcasts Are Essential for Growth It’s essential to stay updated with the latest sales strategies and industry trends.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Building Rapport with Customers: 3 Crucial Tips

Brooks Group

Building rapport with customers has always been a critical component of sales success, but its even more important today. Most B2B buyers report they prefer to search for solutions online rather than have a conversation with a sales professional. And when you do meet, its more likely to be on Zoom or Microsoft Teams than in person. Thats why its essential for your sales professionals to be skilled at building rapport quickly and providing value when they do have the opportunity to talk to a buye

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6 Common Objection Handling Mistakes You Need to Avoid, According to Experts

Hubspot Sales

Objection handling is one of the trickier, more grating aspects of sales life. Pushback is natural and often productive in a sales engagement, but in many cases, a piece of you is going to think, Oh, come on, when a prospect brings up concerns. In those instances, you cant lose composure and run the risk of making critical mistakes, but what can those "critical mistakes" look like?

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Make Your Website Work As Hard As Your Sales Team

Sales Gravy

Is your website truly working as hard as your sales team? In todays competitive digital landscape, your website isnt just an online brochureit can be one of your best salespeople. Podcaster and influencer Sam Dunning joins The Sales Gravy Podcast to discuss the Caveman Grunt Website Test, why effective SEO strategies are never a one-and-done exercise, and how to build and how to maximize website performance for consistent sales growth.

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Why Pay for Performance is Winning in Professional Services!

SalesGlobe

In todays competitive market, professional services companies face increasing pressure to grow revenue, attract top talent, and drive accountability. One of the most transformative trends in sales and business development organizations is the shift from fixed base pay structures to higher variable pay-for-performance models. This change, while culturally challenging, aligns compensation more closely with individual contributions and company objectives, creating a powerful engine for growth.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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There’s an urgent need for reskilling and upskilling in sales. How prepared are you?

Mercuri International

Business is evolving rapidly with advancements in AI, automation, and shifting customer expectations. Continuous learning and skill development will be essential for sales teams to stay competitive. With 44% of workers’ skills expected to be disrupted in the next five years, the current state of sales training is insufficient. Sales professionals, on average, receive just four days of training per year, and 20% report receiving none at all.

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How Vanguard, Verizon, and Spotify Apply a Product Operating Model at Scale

Planview

Organizations that adopt product-oriented approaches achieve faster delivery, better stability, and higher customer satisfaction. But what does a product operating model look like in practice and at scale? These on-demand sessions from the Project to Product Summit 2024 feature three distinct perspectives that answer this question. Vanguard and Verizon show how established enterprises can transition from project-based to product-centric models, while Spotify offers insights from a company that

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The Power of the Business Review

Engage Selling

Don’t assume your clients know your value. Instead, show them. In this video, we’re unpacking the power of business reviews – see how they can open the door to more … The post The Power of the Business Review first appeared on Colleen Francis - The Sales Leader.

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AI Business Strategy: A New Opportunity or a Risky Bet? Here’s My Take

Hubspot Sales

Do you use AI? What AI tools are you using? Do you see any ROI? If youve scrolled LinkedIn or Reddit recently, these questions regarding AI business strategy are everywhere. Heres the catch: theres no universal answer. AI has proven its potential, but it also comes with risks. Unity, a game development platform, suffered a $110M loss when bad data corrupted its machine learning (ML) algorithm.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!