Upland
JULY 9, 2020
Political strategist James Carville famously noted, “It’s the economy stupid” to remind his team to maintain their focus on the most important issue of the presidential campaign. That same advice is just as timely today for B2B sales and marketing leaders facing significant headwinds with COVID-19 and a very conservative spending climate. It’s a challenging market.
SBI Growth
JULY 18, 2020
Iconic customer programs generate fierce loyalty and accelerate revenue growth. CX professionals also realize that a poor customer experience goes far beyond just a negative review – it places future deals at risk. In his final interview segment, Ryan Hollenbeck, CMO at.
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Account Manager Tips
JULY 27, 2020
Now, if there’s one thing that I know it’s when you are a small business, your priority is survival. So organizational design and formal systems, you know, well, that can wait. Which means as an account manager, you’ve got to rely on instincts (and maybe a little prayer). But what happens when things take off? You can’t run an account management team like that, let alone a business.
Groove HQ
JULY 20, 2020
Learn how to use your customer support software as a catalyst for growth. The post 10 Growth Opportunities Hiding in Your Customer Support Software appeared first on Groove Blog.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
PandaDoc
JULY 14, 2020
When most people think of pop-ups, they think of unrelated advertisements that appear while they’re in the middle of reading something. But that’s not all they can be! Used effectively, they can be a great way to generate more sales and draw your customers in. But how can you use them effectively? Here are a few initial tips. Place them in context. Pop-ups should always relate to the page on which they appear.
Showpad
JULY 21, 2020
Welcome to the third post of this blog series for executives. In this edition, I’ll be discussing why you as an executive in a sales, marketing or CX leadership role play a mission-critical part when it comes to making sales enablement successful in your organization. . One aspect of making enablement successful is how it is designed and set up.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
SBI Growth
JULY 15, 2020
To kick off the summer, SBI held a virtual meeting comprised of an intimate group of market-leading B2B Chief Revenue Officers (public and private, $240M to $8B in revenue) as part of their advisory board program. These global CRO’s gathered.
Hubspot Sales
JULY 3, 2020
Mick Jagger said it perfectly, "You can't always get what you want.". The world around you is going to throw you curveballs. Nothing is promised, and in many cases, you're going to have to adapt to situations that don't go according to plan. That premise — not always getting what you want and having to adapt — is the basis for a sales practice known as down-selling.
Nutshell
JULY 28, 2020
HubSpot charges way more than its competitors—sometimes ten times as much—even though it often gets trounced in head-to-head comparisons. How can it afford to do this? No, the answer has nothing to do with “audacity.” HubSpot has been around since 2006 and is a frontrunner in the marketing space. If you’ve ever Googled any sales or marketing tips, you’ve more than likely seen its content.
The Center for Sales Strategy
JULY 6, 2020
Have you ever participated in a trust building exercise? They have been the craze for years. There have been a few fun ones, like Escape Rooms, but there have also been a few you wish to forget, like “trust fall.” Seriously, who enjoys blindly falling backwards hoping someone will catch us?! Team building exercises are a great way to form relationships and build reciprocity.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Showpad
JULY 7, 2020
Welcome to the second post of this blog series for executives. . In this edition, I’ll be discussing the three most critical success factors when it comes to sales enablement. Did sales enablement success factors change during COVID-19? . The COVID-19 crisis has challenged all areas of our lives; not only in business. There are almost no comfort zones any longer.
Engage Selling
JULY 24, 2020
It’s no secret that the selling landscape has changed over the last few months. The entire globe has been impacted, and now is the time to ensure you’re aligned with these three ways to sell moving forward.
SBI Growth
JULY 2, 2020
There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.
Hubspot Sales
JULY 1, 2020
Negotiations come in various shapes, sizes, and scales. The term can cover everything from haggling at a flea market to hashing out a fair price for a new car to finding common ground for billion-dollar deals. The process is a pillar of all things business, and sales efforts are no exception. Virtually any sale can involve some kind of negotiation, so naturally, as a salesperson, it's in your best interest to understand how to be a shrewd negotiator.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Nutshell
JULY 10, 2020
Real estate marketing online is the wild west. There are good guys, bad guys, and no shortage of ugly. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. Unfortunately, there are many real estate agents who completely missed the memo.
RAIN Group
JULY 15, 2020
Developing relationships, collaborating online, leading virtual sales conversations, gaining and keeping attention, leveraging technology, making the ROI case, delivering value—these are challenging regardless of the selling and economic environment. But are they more difficult in a down economy while many sellers are transitioning to virtual sales?
The Center for Sales Strategy
JULY 3, 2020
- MOTIVATION -. "Freedom is nothing else but a chance to be better.". -Albert Camus. - AROUND THE WEB -. > 7 Enduring Trends Defining the Future of Sales– LinkedIn. Sales organizations adapted quickly to the new reality brought by COVID-19. LinkedIn research showed that salespeople, suddenly working remotely, embraced virtual selling almost immediately: 77% of salespeople said they were holding more video meetings. 57% said they were making more phone calls. 51% said they were sending more em
Engage Selling
JULY 17, 2020
It used to be that in-person meetings in sales were the default, and video conferencing was the exception. Now, it’s the other way around. Stop fighting this fact!
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SBI Growth
JULY 1, 2020
We recently wrote about the emergence of the Chief Customer Officer and took that opportunity to survey CCO’s about how they will make their 2020 number. We found that companies had initially been planning on nearly 31% of their 2020.
Hubspot Sales
JULY 16, 2020
Imagine you have a captive audience, and you're making your pitch to prospects who are perfect for the product/service you're selling. The last thing you want is for their eyes to glass over, indicating that they're absorbing none of the information you're delivering. We've all fallen victim to a boring presentation at one point or another, but you don't want it to happen at a make-or-break moment in the lifecycle of an important deal.
Nutshell
JULY 22, 2020
Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. It’s what we do. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. Well, here’s another important term for you to memorize: the marketing flywheel.
Corporate Visions
JULY 23, 2020
The post The Necessity of Fluency Coaching by Tim Riesterer appeared first on Corporate Visions. One of the claimed strengths of the traditional classroom training and enablement events was the power of roleplay, or “stand and deliver” activities. But there’s another, more effective way for your reps to gain proficiency in newly learned skills: Fluency Coaching.
Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst
Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.
Miller Heiman Group
JULY 7, 2020
Sellers aren’t alone in suffering through the impacts of COVID-19: your customers are likely feeling the same pressures and stresses that are plaguing you and keeping you awake at night. Before you can sell to your customers, you need to understand their mindset and, more importantly, recognize how their mindset affects their decision-making. And you need to avoid the three deadly sins that trigger inaction.
Engage Selling
JULY 3, 2020
Don’t assume things in sales, doing so will often work against you! Imagine discussing your product or services for weeks or months with someone and realizing that they’re not a decision-maker.
SBI Growth
JULY 11, 2020
Often, those who are in a selling role find it challenging to distinguish the customer journey from the buyer journey and what that means for them and their quota. However similar they may seem, their touchpoints, and the overall experience.
Hubspot Sales
JULY 28, 2020
It should come at no surprise that your sales team harbors a range of talents and strengths. Some members may be quick to close deals, while others are better at forging client relationships. In addition, every sales team should have some rainmakers. Yes, as in, make it rain! What is a rainmaker in sales? A rainmaker in sales is someone who frequently brings in new business and generates leads for the company.
Speaker: Michelle Vazzana
Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?
Nutshell
JULY 10, 2020
Nutshell’s BOUNDLESS 2020 event was full of insights from big names in sales, marketing, and customer success. This writeup is based on a webinar interview of Christine Volden, a leading sales and CRM evangelist and the founder of SoulfulSelling.com. The original interview was conducted by Nutshell’s Head of Customer Experience, Katherine Mays , at Nutshell’s 2020 BOUNDLESS. .
Sales Readiness Group
JULY 14, 2020
Sales managers play a critical role in the psyche and success of their sales teams and that's especially true during the Covid-19 pandemic. Given that most teams are now completely virtual, this has introduced new complexities in terms of how sales reps connect with their customers, managers, and peers.
Outbound Engine
JULY 26, 2020
There’s a lot to be said for staying organized. The ability to quickly locate all of the information, reminders, and documents you need is one of the biggest time-saving favors you can do for yourself. With that in mind, our super organized customer success team gathered a list of their favorite apps to keep you organized. 1. Evernote. Evernote is a comprehensive, yet easy to learn documentation management system that works on all devices.
Engage Selling
JULY 3, 2020
“We didn’t see it coming.” That’s what an exasperated client of mine said to me recently when they lost not one, but two big accounts due to unforeseen internal changes within each customer’s organization.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
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