September, 2022

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6 Ways To Turn Around a Client That Doesn’t Like You

Account Manager Tips

The client is not always right. In fact they're regularly wrong! And when they are wrong, for the sake of peace and customer retention, we say sorry. Until now. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Vilnius rocks!

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How Can I Support You: Leading Through Purposeful Communication

CMOE

Words hold implications and meanings that exist outside of their dictionary definitions. Although the words “team member” and “employee” can technically be synonymous, they have different meanings and feelings attached to them.

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Playing Favourites. Every Key Account Manager Does & Why You Should Stop

Account Manager Tips

Favorite clients? We all have them. We'd be besties if work wasn't in the way. But getting too close to your clients can be problematic. Find out why. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. When clients become friends the lines get blurred.

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Disabled and down but definitely not out – A story of hope after a year

Red Star Kim

How would you feel if you were suddenly diagnosed with a progressive, incurable, debilitating and potentially disabling disease? How would you cope with the sudden onset of a physical disability and all the mental stress it causes? They say that life happens when you are busy making other plans.

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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Managing Different Personality Types in a Hybrid Environment

The Center for Sales Strategy

72% of the population wants hybrid work for the future, so more businesses are forced to adjust to this new setup. But finding a balance between working from home and being social can be challenging. For instance, you still need to conduct regular team meetings and manage different personality types.

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How to Integrate Social Media Into Your Sales Strategy

Engage Selling

???????????? Discover how to integrate social media into your sales strategy. Sales VPs ask me all the time whether sellers should utilize social media. And they ask that skeptically because … Read More.

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7 Signs of Team Disconnect

CMOE

Did you know that 5 in 6 employees feel disconnected at work? The reality is that any employee can struggle with connecting with their work teams, no matter what their schedules, occupations, and backgrounds are and regardless of whether they are working remotely, in house, or on a hybrid model.

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5 Times You Shouldn’t Apologize To Your Client

Account Manager Tips

The client is not always right. In fact they're regularly wrong! And when they are wrong, for the sake of peace and customer retention, we say sorry. Until now. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”.

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SALES PERFORMANCE: Why Sales Training Fails

The Center for Sales Strategy

The world runs at a rapid pace these days. Twitter tells you in 280 characters, TikTok shows you in 10 minutes or less, and we want all the episodes of our favorite shows released all at one time!

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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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Upskill to Upsell: Four Tips for Upselling

Brooks Group

Are Your Salespeople Comfortable Upselling? Upselling—or offering a more expensive version of a product your customers want to buy—should be a natural component of most sales jobs. After all, your customers are used to being upsold!

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Top 12 tips to gain incredible referrals in telesales

Crank Wheel

Top 12 tips to gain incredible referrals in telesales

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How Small Businesses Can Successfully Manage Their Leads

Customer Think

So, your lead generation campaign paid off in spades with plenty of warm leads. Are you ready to manage them? The last thing you want to do is end up squandering leads, due to confusion and overwhelm. You need a structured process and system for handling them.

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B2B Book Club Selection (September 2022)

Account Manager Tips

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for September 2022. Table of Contents.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!

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Telephone skills: Anxiety, voice, etiquette and the client experience

Red Star Kim

At a recent MBL workshop “Pick up the phone! Client service and sales opportunities for professionals in the digital age” some key issues emerged: Telephone skills: Anxiety, voice, etiquette and the client experience. Anxiety around picking up the phone.

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A Guide to Sales Prospecting

The Center for Sales Strategy

Over 13 million workers hold sales or sales-related positions in the United States. Any experienced sales professional knows that the key to generating leads is sales prospecting. In sales, it's crucial to focus on potential customers that are likely to buy your product.

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Which wins in an A/B test? Pitch Deck vs. Diagnostic Deck

Software Sales Guru

Which wins in an A/B test? Pitch Deck vs. Diagnostic Deck A buyer needs to understand your offering, so you should walk them through the Corporate Pitch deck in your first meeting, right?

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10 Proven Digital Marketing Strategies for Solar Sales Agents

Crank Wheel

Sales agents don't send booklets or throw flyers anymore. They are ineffective! Here are proven marketing strategies for solar sales

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The ABM Benchmark Survey

ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. It’s clear there’s a maturity gap in ABM strategies, so how can marketers start closing it?

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Three Methods to Close the Loop with Customers

Customer Think

Maintain Relevance to Your Customers with These Frameworks In uncertain economic times, smart business leaders know that the path to loyalty and retention is paved with CX.

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. If you're smart, you'll start building your personal brand now. Here's how. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents.

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership.

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The Ultimate Business Compliment to Improve Your Sales Performance

The Center for Sales Strategy

Practicing effective communication and showing appreciation can strengthen client relationships. You need to have good relationships with clients to help your business grow and succeed.

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Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

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2 Rules for Selling to a Committee

Software Sales Guru

2 Rules for Selling to a Committee More often than not, large deals mean that you have to sell to a committee, rather than an individual buyer. In these situations, many salespeople fall back to using the corporate deck to present to the group. This is a mistake.

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What is Lean Project Management? Principles & Benefits

Kainexus

Lean project management is the application of Lean manufacturing principles to the discipline of project management. While most of the ideas germinated at Toyota in the 1940s, they have widespread utility across every industry and for organizations of any size.

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Culture: What’s the Board’s Role?

Customer Think

I originally wrote today’s post for CMSWire. It appeared on their site on June 21, 2022. Culture is such an important part of your business. It really is the foundation. It’s best defined as core values + behaviors, and it’s often referred to as how. Blog Employee Engagement Leadership

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Clone of How to Stand Out From The Competition (When Everyone’s the Same)

Account Manager Tips

Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. When clients say "price" they really mean value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week.

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A Deep Dive Into Supply Chain Strategy: Why Yours Isn't Working

Speaker: Michelle Meyer, Founder and CEO of MatterProviders

Michelle Meyer is here to walk you through the future of supply chain strategy, and why your current approach is probably not working. In this exclusive webinar, she will explore ways to develop and perfect your new supply chain design in this post-pandemic era of economic uncertainty.

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The Art of Persuading Unreasonable Colleagues

Vantage Partners

Collaboration, Influence & Stakeholder Alignment Organizational Effectiveness Individual Effectiveness

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How Companies Are Successfully Filling Their Talent Banks

The Center for Sales Strategy

Would you manage your people differently if you had your next Sales Superstar sitting on the bench, ready to jump in? What if you had a Talent Bank full of these talented people?

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Celebrating American Business Women’s Day: Lori the Secret Superstar

Sandler Training

Today, September 22, we celebrate American Business Women’s Day, a day set aside to honor the accomplishments of business women across the nation. Here is a powerful true story from Lorraine Ferguson’s book The Unapologetic Saleswoman that illuminates: distinguishing role from identity.

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The Top Sales Coaching Tactics, According to 500+ Sales Professionals

Hubspot Sales

In the HubSpot Blog's recent survey of over 500 sales professionals, we tried to see what sales leaders hope to achieve when training reps and the top sales coaching tactics they use to get there — and our survey produced some interesting insight on both fronts.

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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

More than two years in, COVID-19 is far from over. Businesses are tasked with beating pre-COVID numbers, making marketing crucial. This is your time to create brand awareness, bring in the best leads, and play a vital role in new and existing profit.