Determining Product Value Through a Customer’s Eyes
Holden Advisors
FEBRUARY 1, 2022
When determining product value, it’s important to go beyond cost and demand. Your customers’ perceived value matters too, especially if you want to build lasting business relationships. Have you ever walked out of a business feeling happy? If so, think about the things that made you feel that way. Was it the $5 you saved on your purchase or the ease and delight of doing business with them?
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