September, 2021

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15 Ways to Get Referrals

RAIN Group

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently. Often, this is because they haven’t thought about why buyers should refer them. They don’t have a system in place for generating referrals. We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us.

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A Growth Strategy Without Market Data is a Hail Mary (Part 1 of 2)

OnStrategyHQ

Most of the OnStrategy Team lives in Nevada, so we know a thing or two about gambling (and sometimes you can get lucky!!). However, most leaders prefer to play it safe with the future of their companies. We suspect you feel the same way. The problem for most organizations, and many of our clients, is great market data is too expensive and time consuming to gather.

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Limited Partnerships: Their Structure, Value, & Practical Examples

Hubspot Sales

A limited partnership is a business model that can connect bold, enterprising entrepreneurs with savvy investors looking to finance lucrative, low-touch business ventures. If you fit either of those bills, thoroughly understanding the concept is in your best interest. Here, we'll explore the model further, differentiate it from similar business arrangements, review its pros and cons, and go over some prominent examples of what it looks like in practice.

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Passing the Price Gauntlet with Strategic Accounts

Holden Advisors

As a strategic account manager, you take the long view in working with your customers to ensure that each of them gets the right solution. You invest time in evaluating your customer's business and sourcing the best team internally to configure a valuable solution. It takes teamwork, planning, and execution. When it’s time to close the deal, procurement is introduced into the process and now runs the relationship and the deal – and they only focus on the price.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Top Use Cases of AI/ML in the Fintech Industry

Customer Think

AI has progressed significantly since then, and it is now employed in a wide range of applications. FinTech are particularly interested in it, either to develop it or to utilise it themselves, because it has so many useful applications. Traditional financial services have traditionally dealt with huge amounts of data that must be processed with […].

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Get on the Bus | Why Psychological Safety is vital to building trust

EcSell Institute

Tough road loss. Frustrated coach. After the game, outside the team bus, he stands with the other coaches and “talks smack” about his players behind their backs. The players overhear. And just like that, their psychological safety is gone. Coaches can lose the confidence and trust of their players faster than a toupee in a hurricane. And once those crucial coach-player components go away, it’s like running against the wind to get them back.

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The Ultimate Guide to Small Business Customer Service

Help Scout

With access to fewer resources and generally leaner teams, small businesses need to be more creative and tactful in their approach to customer service. That’s not to say they can’t provide a top-notch experience — they absolutely can. They just need to be a little more focused with their efforts. In this guide, we cover some common topics surrounding small business customer service and provide some insights gained from our years of working in support — as well as insights from small business lea

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Loyalty Is Your Job, Not Theirs

Engage Selling

“Buyers have changed and loyalty’s dead now. Customers don’t care about the relationship anymore!” I’ve been hearing that whine a lot from sellers. Most recently, it was from a client of mine, saying: “I’ve been supplying my long-time customer with … Read More » The post Loyalty Is Your Job, Not Theirs first appeared on The Sales Leader.

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. What’s standing in your way? Is it the wrong solution, an inadequate business case, inability to get budget, or something else?

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How to orchestrate customer journeys in real time at scale

Customer Think

Customer journeys are as individual as customers. Every customer has different needs, preferences, knowledge, information and another way to resolve their issues. In brief, every customer has a context of their own. As a consequence, customer journe.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Sandler Research Center Report: What Buyers Want Now

Sandler Training

Within the professional buyer/seller environment, preferences and practices have altered dramatically since the spring of 2020. The post Sandler Research Center Report: What Buyers Want Now appeared first on Sandler Training.

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What Every B2B CMO Should Know Today

SBI Growth

With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing. Many CEOs have placed digital investments on the back burner and now.

B2B 113
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How to Measure Customer Service Quality: Methods & Tools

Help Scout

Just because a customer clicked a smiley face in your post-service feedback survey does not mean you gave them high-quality service. They might love the product, and your service is just okay enough not to make a difference. Or they might be very happy with an answer, not knowing you’ve given them incomplete or out-of-date information.

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What Is Insight-Based Selling?

RAIN Group

Insight selling is the process of creating and winning sales opportunities and driving change with ideas that matter. There are two applications of insight selling: interaction insight and opportunity insight.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Kaizen: The Japanese Approach to Continuous Improvement

Kainexus

In the business management context, continuous improvement means a never-ending effort to identify and eliminate the root causes of problems that produce errors or diminish customer value. Most often, it consists of many incremental improvements rather than one drastic change. Continuous improvement is an integral part of Japanese culture, which endeavors to improve on an ongoing basis.

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How Language Inequity Impacts the Customer Experience

Customer Think

Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that experience. Even fluent speakers who are experts in their fields can face bias if they have an accent. Somehow, as a society, we’ve correlated language skills with intelligence, when that’s far […].

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Get More New Meetings — Developing a Valid Business Reason

The Center for Sales Strategy

"4 out of 5 Sales Managers admit appointments, whether in-person or virtual, are more challenging to secure than five years ago.". This nugget of information came from The Center for Sales Strategy 2020 Media Report. My initial response to this new data was.DUH! I'd like to speak with the one manager who thinks getting a first time appointment is "easier" than 5-years ago.

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The Best Real Estate Hashtags to Capitalize on Your Online Presence

Hubspot Sales

Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. But today, most clients use their mobile devices to find agents and seek out properties for sale. One way to reach these audiences is through social media posts and accompanying real estate hashtags.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Customer Onboarding Specialist Job Description: Templates and Examples

Help Scout

Since there are multiple, distinct steps in the customer journey , some companies choose to separate these steps and have them managed by separate roles: The sales team handles pre-sales. A customer onboarding specialist manages onboarding. A customer success specialist owns lifecycle management. If your company is splitting responsibilities in a similar way, this post will teach you how to write a customer onboarding specialist job description that attracts the most qualified candidates and get

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How to Manage a Sales Negotiation to Your BATNA

RAIN Group

The #1 essential rule of sales negotiation is Always Be Willing to Walk Away. You know when you should walk when you know your BATNA, or best alternative to a negotiated agreement. When you’re feeling calm, clear-headed, and confident, you’re more likely to be a successful sales negotiator. Yet, anxiety is the most common emotion associated with negotiations, and anxious negotiators don’t perform well.

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How to Succeed at Overcoming the Imposter

Sandler Training

Mike Montague interviews Kris Kelso on How to Succeed at Overcoming the Imposter. The post How to Succeed at Overcoming the Imposter appeared first on Sandler Training.

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How to Use Voice AI to Empower Live Agents

Customer Think

Your call center agents are the lifeblood of your contact center. They have a huge responsibility to represent your brand during a customer’s time of need and frustration, all while actually solving a customer service issue in real-time. Now that’s a tall order. Whatsmore, positive and negative experiences with your call center agents have a […].

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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How to Practice Active Listening in Sales

The Center for Sales Strategy

Is it possible to sell faster by talking less? Absolutely. When sellers rely more on listening — active listening to be specific — their ability to understand client needs throughout the sales process accelerates. This not only gives sellers an edge in crafting unique solutions for each client, but it also helps sellers discern early on if a client is the right fit for their product before investing large amounts of time with them.

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Reimagining Events in a Hybrid World

SBI Growth

A hot topic on the minds of executives, validated by SBI’s Growth Advisory Board Program, is what the future of the workplace looks like and how to create an impactful EX and CX in a hybrid environment. Executives are looking.

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Customer Success Specialist Job Description: Template & Examples

Help Scout

The first named customer success group was created in 1996. While the original driver for the role was to grow relationships and increase revenue, the customer success specialist job description has changed quite a bit since then. Customer success teams often have a range of responsibilities, depending on the team’s age, the size of the company, and what type of product they are supporting.

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Strategies and Tactics for Sales Negotiation

RAIN Group

Whether you work on a sale for 9 hours, 9 weeks, or 9 months, when you get to the negotiation phase of the selling process, you can lose the sale in an instant. And even for those sellers who win the sale, the negotiated outcome may not be the best.

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The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

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Project Management In Healthcare

ClearPoint Strategy

Healthcare project management can be intense. Why? Because the stakes are higher. Like other organizations, hospitals that practice effective project management will benefit from lower costs and improved outcomes. But patient well-being is also a factor, which makes project management in healthcare more complex—and very important. It’s worth the investment and effort to make sure it’s done right because the hospital and patients will always benefit.

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Conversational Commerce: Stand Out from the Competition by Improving the Customer Journey

Customer Think

We are seeing an increasing willingness of consumers, but also B2B buyers, to interact with companies using chats or even voice interfaces. This can be attributed to the simple fact that words, written or spoken, are the method of communication that is most natural for humans. At the end of the day, we speak far […].

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When the Golden Rule Fails, Try the Platinum Rule

The Center for Sales Strategy

The idea that you should “do unto others as you would have them do unto you” dates back at least to Confucianism (551 BC) and has precedents in nearly every religion. It makes sense, doesn’t it? Treat people with the same kindness and respect that you would want to be treated with yourself… and don’t do things to people that you wouldn’t want them to do to you.

Sales 104
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Don’t Get Trapped by Your Ideal Client | Sales Strategies

Engage Selling

This week, I want to examine the ideal client. Because, far too often, we have a superficial picture of what the ideal client looks like. As I watched companies navigate the market volatility over the last couple of years, I … Read More » The post Don’t Get Trapped by Your Ideal Client | Sales Strategies first appeared on The Sales Leader.

Sales 93
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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.