October, 2021

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Understand the Value You Offer to Your Customer

Holden Advisors

You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business. Your products and services provide financial value to your customers by increasing their revenue, reducing their costs, or helping them to mitigate risks. It’s really that simple. How do you build that value understanding? By going out and talking to your customers.

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7 Reasons Why Clients Ghost You (and What to Do About It)

Account Manager Tips

7 Reasons Why Clients Ghost You (and What to Do About It) When clients don't return your calls or messages, it can feel like they're ghosting you. It's frustrating and stress-inducing. The good news is their silence usually isn't about you. So if you're struggling to connect with your clients, let's take a closer look at what's going on, why you get ghosted and what to do about it.

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The Three Levels of Artificial Intelligence – We’ve Only Just Begun

Customer Think

Artificial Intelligence (AI) – the capability of a machine or piece of software to display human-like intelligence – permeates our daily lives, often in ways we do not notice. It touches us in myriad ways. Advanced technology operates behind the scenes, powering and optimizing smartphone apps, transportation, healthcare, retail, and more. In the words of […].

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Social Media Tips to Drive Sales for Small Businesses

Strategic Communications

Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Loyalty Is an Inside Job, Too

Engage Selling

Recently, I talked about customer loyalty and how it’s your job—not theirs—to create ideal conditions for them to stick with you. But what about within your organization? It matters here, too. Especially now: everyone’s scrambling to keep their best people … Read More » The post Loyalty Is an Inside Job, Too first appeared on The Sales Leader.

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5 Reasons Why Real Estate Agents Need a CRM

Nimble Business Success

CRM stands for “Customer Relationship Management” We like to emphasize the word Relationship as the abbreviation seems to make people run for their life. Think of CRM as a tool that stores information about your leads, clients, and other valuable real estate contacts. CRM can also be used to help you keep track of all […]. The post 5 Reasons Why Real Estate Agents Need a CRM appeared first on Nimble Blog.

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Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now

Account Manager Tips

Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now You may not know it, but LinkedIn hashtags are an excellent tool for staying up-to-date in your industry, finding relevant and useful information, and expanding your network. Here are ten hashtags that will help you thrive as a key account manager. Follow them to meet like-minded people, learn industry trends, and find answers to your questions!

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Introduction to Loyalty Archaeology™

Customer Think

Tools for Excavating Sources of Next Generation Loyalty Marketers have an overly optimistic perspective on customer loyalty and their implementations of customer loyalty programs. The reality is that very few customers are loyal and much of what we speak of as customer loyalty is no more than repeat transaction behavior. Customer Loyalty Programs Are Really […].

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How to Get Past the Gatekeeper, According to Sales Reps

Hubspot Sales

Tarzan and Clayton. Simba and Uncle Scar. Sales development representatives and gatekeepers. All tales as old as time. If you're in sales, chances are you've encountered plenty of situations in which you're trying to reach a CEO or C-level executive to pitch your product or service. only to get stopped by a gatekeeper. Gatekeepers — who are typically executive assistants, receptionists, or office managers — are the people who stand between you and the decision-maker with whom you're hoping to ma

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Keeping the Prospect Engaged | Sales Strategies

Engage Selling

I recently had a conversation with a really smart sales VP who said, “I need my team to remember that our job is to provoke our customers. It’s to make people think. It’s to bring them new ideas that they … Read More » The post Keeping the Prospect Engaged | Sales Strategies first appeared on The Sales Leader.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Leveraging Conversation Intelligence to Improve Sales Coaching

Sales Readiness Group

In our research report 5 Hallmarks of High-Impact Sales Organizations , we identified sales coaching as the top sales management action to improve sales team performance. One of the key benefits of sales coaching is that it helps managers transition from chief problem solvers to sales team enablers. This force multiplier is particularly powerful as sales reps improve selling skills and learn techniques to advance sales opportunities.

Sales 118
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6 Strategies for Sales Prospecting Success

RAIN Group

I recently conducted a webinar for a client on sales prospecting. Leading up to the webinar, I asked what questions the client had about prospecting so I could tailor the content to their particular challenges. I guess I shouldn't have been surprised when I only got one response. And that’s not because they are masters of prospecting—quite the contrary.

Sales 132
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27 Helpful Customer Support Tools and Resources

Help Scout

To get the most out of your customer service team, they need access to the right support tools and resources. Here are 27 to consider.

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Top Customer Experience Trends For 2022

Customer Think

Photo by Pixabay, CC0 1.0 Customer Experience (CX) is becoming a significant concern for most business owners. In recent years we have seen many small and large companies investing a fortune to improve customer experience and stay ahead of the competition. Whether it’s for keeping the customer data safe by opting for IT security risk […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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What to do When Your Best Sales Reps Haven’t Hit Their Numbers

The Center for Sales Strategy

About half of all sales reps don’t achieve their yearly quotas. Reasons for not hitting quota vary from not having enough opportunities in the sales pipeline to not following a sales process. Additionally, sales quotas have risen, yet the percentage of reps making their quota has fallen. If your salespeople aren't hitting quota, here are a few questions to ask yourself.

Sales 117
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How to Succeed at Selling in a Hybrid World with Dan Tyre [PODCAST]

Sandler Training

Mike Montague interviews Dan Tyre, Inbound Fellow at Hubspot, on How to Succeed at Selling in a Hybrid World. The post How to Succeed at Selling in a Hybrid World with Dan Tyre [PODCAST] appeared first on Sandler Training.

Sales 119
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Build Bridges, Not Tunnels

Engage Selling

It’s one of the biggest challenges you face with a new customer: scouting out the landscape of their organization and determining who the decision makers are (and aren’t). And yet when I tell sellers they must broaden their conversations to … Read More » The post Build Bridges, Not Tunnels first appeared on The Sales Leader.

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38 Real Estate Stats Agents Should Know in 2021

Hubspot Sales

The real estate landscape's nature is constantly evolving, tough to keep tabs on, and even tougher to predict. Agents need to stay on top of a host of different trends and factors — a challenge that's rarely straightforward. To help make that process a little easier, we've compiled a list of 38 key statistics that cover some of the most pressing issues real estate professionals need to have a pulse on — the practice's changing digital trends, potential clients' generational differences, and the

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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11 Steps to an Effective Gemba Walk

Kainexus

Gemba walks are an increasingly popular management technique. By visiting the place where work is done, leaders gain valuable insight into the flow of value through the organization and often uncover opportunities for improvement and learn new ways to support employees. The approach is a collaborative one, with employees providing details about what is done and why.

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Employees Expectation – How to Overcome the Challenges of Returning to the Office

Customer Think

Photo by Pexels, CC0 1.0 During the pandemic, many people have had to work from home and companies have had to let thousands of people go in their roles. Bringing those employees back into the office after so long at home is not going to be an easy feat for a business. There are going […].

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Top 5 New Trends in Sales You Have to Consider for Your Business

The Center for Sales Strategy

Successful sales is a difficult multi-level process that requires a lot of effort, knowledge, and attention. Sometimes methods and approaches that showed good results in the past don’t work anymore. In this case, there's a need to search for something new and reliable, something that will rescue the situation. That’s why it's important to follow sales trends and consider using new features before competitors.

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Flywheel Strategy

Flevy

Strategy Development has followed a set path since the last century where a predetermined, rectilinear, and inflexible approach defined the process. In the 21 st century, however, business leaders are devising Strategy by evolving it into a probabilistic, repeated, and multifaceted process. An approach that can both endure and adapt to the growing pace of Change and Disruption that is manifesting itself in all industries.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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Key Influences on Sales Motivation

RAIN Group

For the best sales results, you need to have a highly motivated team bringing their A-game, day in and day out. Often, it's up to sales managers to make sure their team maintains this positive and results-driven attitude. But it’s not always easy.

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The Best Networking Email Subject Lines, According to HubSpot Reps

Hubspot Sales

Networking is when you connect with people with shared professional interests, help each other achieve goals, like getting a job, or sometimes simply build confidence in having conversations with others. As a sales rep, networking can be incredibly helpful when it comes to obtaining new leads. People in your same industry will be pre-qualified as being able to use and benefit from what you have to offer, which makes it easier for you to make a value proposition that sells.

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When is Organizational Culture Considered Dysfunctional?

Kainexus

Most leaders would agree that culture is an essential element of the success of any organization. However, in a study by the HR company, Hayes, 46% of employees cited culture as the reason they quit their job. Clearly, there is room for improvement when it comes to workplace culture. Before we get into the signs and symptoms of a dysfunctional culture, it is helpful to outline what culture does in business.

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Current B2B Content Marketing Challenges to Beat

Customer Think

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

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The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

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Strategies to Enhance Your Recruitment Strategy

The Center for Sales Strategy

Your recruitment strategy pivots on how you effectively use and deploy different tactics (and mindsets) to reach ideal candidates. There's no question we're in a talent shortage, and if you're curious about some of the ways to reach candidates using social media, make sure you take a look at these insights on best practices.

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Artificial Intelligence (AI) Strategy: Top Priorities

Flevy

Artificial Intelligence (AI) is one area considered by many executives to enable Automation and steer positive growth. A couple of years ago, most executives thought that deployment of Artificial Intelligence isn’t a big deal. However, revamping traditional systems, implementing AI, and scaling it, in reality, is not as simple as it seems. A survey by PwC Research in 2020, which gathered responses of 1062 business leaders, validates that scaling and industrializing AI is not straightforward a

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How to Succeed at Supply Chain Management [PODCAST]

Sandler Training

Mike Montague interviews Sharina Perry, CEO and Inventor of Utopia Plastix, on How to Succeed at Supply Chain Management. . The post How to Succeed at Supply Chain Management [PODCAST] appeared first on Sandler Training.

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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone. Professionals known as digital consultants can help you reach your goals with their extensive knowledge — and you don't have to be a part of a massive corporation to invest

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.