January, 2025

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AI Tools to Supercharge Your Sales Strategy

Strategic Account Management Association

Dan Adams emphasizes the importance of leveraging AI as a strategic account manager to enhance efficiency and effectiveness in sales. AI can analyze large datasets, assist in preparing for calls, generate leads, and improve personal selling skills. Understanding available AI tools is crucial to staying competitive in an evolving market. The post AI Tools to Supercharge Your Sales Strategy appeared first on Strategic Account Management Association.

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Master Cross-Selling: The Secrets No One Else Is Talking About

Account Manager Tips

The post Master Cross-Selling: The Secrets No One Else Is Talking About first appeared on The KAM Coach Unlock the secrets to mastering cross-selling with strategies top sales pros keep to themselves. Learn how to boost sales and build stronger client relationships.

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Embracing AI: Transforming Sales Strategies For The Future

The Center for Sales Strategy

The rapid evolution of AI is reshaping the sales landscape, pushing B2B sales teams to innovate and adapt.

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Sales vs. Account Management: What Every Sales Leader Needs to Know

Brooks Group

Understanding the difference between landing new business and managing existing accounts is critical for your sales organizations success. On the surface, sales and account management have similar goals: Build strong relationships with customers and increase profitable revenue. But while both roles drive revenue, they require two different skill sets.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Everything I Know About Gap Selling: What It Is And How To Make It Work For Your Sales Strategy [+ Examples]

Hubspot Sales

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Literally. Somehow, the deal slips through your fingers, and so does the prospect. Youre left wondering where it all went wrong.

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Five Ways to Find Value In Our Differences During Negotiations

Vantage Partners

There is more to value creation than just getting at the interests of the parties, or even simply aligning the parties' interests.

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How to Embrace Conflict in Sales feat. Brian Parsley

Sales Gravy

In this conversation with Jeb Blount bestselling author of Fanatical Prospecting and Sales EQ, and the founder of Sales Gravy motivational speaker and co-founder of The Constance Group Brian Parsley shares insights into embracing conflict, staying mindful, battling internal doubt, and communicating effectively. Key Takeaways Conflict Isnt the Enemy: Whether its internal (me-me) or between you and others, conflict can be a catalyst for growth if handled with empathy and awareness.

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The Future of Sales Coaching with Varun Puri & Ajay Jain

The Center for Sales Strategy

Previously this season , we explored how AI is transforming the world of sales coaching. Today, in this episode, were diving a bit deeper into that topic by chatting with two incredible guests from the AI coaching platform, Yoodli.

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The Ultimate Guide on How to Create & Use an Accountability Chart

The Great Game of Business

The Great Game of Business explains how to create and use an accountability chart. This simple tool can make your open-book management much more effective.

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The 3 Key Drivers of Effective Sales Training

RAIN Group

Most sales training disappoints. That's not just an opinionit's a sobering finding from our latest research. In fact, 67% of respondents rate their organizations sales training and development as only moderately, slightly, or not at all effective at achieving strong sales performance and productivity.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why Well-Designed Commercial Strategies Fall Short

Vantage Partners

Even the most actionable strategies often fail to deliver their full potential due to execution challenges.

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The Best Software for Architects: What’s Your Tech Stack?

Nutshell

Your architectural practice demands a unique set of business tools to help you create and bring your designs to life. Finding the best software for architects is one way to ensure that your designs have the impact you desire and that your projects run smoothly. From your initial concept sketches to your final design models, plans, elevations, and perspective drawings, having the best technology by your side can significantly simplify the process.

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Process Improvement Examples: Actionable Ideas for Quality, Efficiency & More | KaiNexus

Kainexus

When leaders consider implementing a structured business process improvement methodology , one of the challenges they often face is explaining to employees what types of opportunities to consider. Usually, there are some apparent needs that people attack immediately. Still, once those are addressed, it can be challenging to recognize the flaws in processes, especially ones you operate every day.

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Building Smarter CRMs with Maryanne McWhirter and Emily Hartzell

The Center for Sales Strategy

In this episode, were taking a look at how AI is supercharging CRMs and, specifically, exploring how HubSpot is transforming the way businesses manage customer relationships, sales processes, and marketing campaigns.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Choose the Best Sales Trainer for Your Company

Brooks Group

Sales training is an essential ingredient of your organizations success. The right sales skills and knowledge can unlock the full potential of every sales professional, elevating their performance and driving results for your organization. Training research shows that every dollar invested in sales training pays off: Teams that invest in sales training and development are 57% more effective than teams that dont.

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Is Low Attrition Costing You Money?

SalesGlobe

When most leaders think about attrition, its framed as a problemone that drains resources, disrupts teams, and increases hiring costs. But what if low attrition is the real issue? Many organizations pride themselves on retaining talent, yet they overlook the hidden costs of holding on to underperforming salespeople. In reality, low attrition can quietly erode profitability and stall growth.

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Revenue Ops Team Structure: Building the Backbone of Predictable Growth

DemandFarm

Key Account Management (KAM) thrives on strong relationships, and there is no denying that. But it also demands precise account planning, strategic execution, data-driven decision-making, and seamless cross-functional collaboration. These elements are often challenging to maintain in organizations where sales, marketing, and customer success operate in silos.

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Roam Research: The Cult Packaging Playbook | SBI Growth

SBI Growth

Roam Research is a note-taking application built to replicate the way our brains connect thoughts. Built on the idea of bi-directional linking.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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SoulCycle vs. Peloton: Comparing Bike Pricing Models | SBI

Sales Readiness Group

SoulCycle kick-started a national spinning craze. Its many imitators and acquisition by Equinox earned it a high-profile status in the fitness world. Newcomer Peloton decided to ditch the studio in favor of streamable spin classes you can do at home.

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Strategy Frameworks That Drive Results ft. LBL Strategies & IASP

ClearPoint Strategy

Learn how you can strengthen your strategy foundation for lasting success. Featuring LBL Strategies and the International Association of Strategy Professionals (IASP).

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Executive Sponsorship

Whetstone

A recent LinkedIn conversation brought to the forefront an issue I’ve been working on and writing about for quite some time. Executive sponsorship in Strategic Account Management (SAM) is critical to ensuring initiatives succeed. The discussion underscored a persistent challenge. While executive sponsors bring credibility, influence, and resources to SAM initiatives, their involvement is often unstructured, reactive, or misaligned with the SAM’s strategic role.

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Knowledge Base Maintenance: A Practical Framework

Help Scout

Creating a knowledge base is only half of the battle; you also need to keep it up to date. Help your customers get the most out of your content with regular knowledge base maintenance.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The RPOW Company Culture

Aepiphanni

Learn how RPOW Company Culture empowers teams through intentional leadership, strategic alignment, and growth-focused initiatives, driving success and sustainable business growth.

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Tearing Down the Pricing of Evernote and Notion | SBI Growth

SBI Growth

Today we're talking about something Peter is admittedly not very good attaking notes. More specifically, we're taking a look at the pricing strategies of established note-taking and organizing platform Evernote and their up-and-coming competitor Notion.

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Meal-Kit Delivery Pricing Teardown: Blue Apron vs. HelloFresh

Sales Readiness Group

We look at out Blue Apron and HelloFresh understand their core customer. The winner will the company that can reduce costs and increase value enough to drive growth.

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Mastering client-centric account growth in 2025, with Jenny Plant

Account Management Skills

Welcome to episode 129. In this episode Jenny breaks down the three key areas to focus on if you want to maximise the growth of your existing client accounts in 2025: Client-centric account growth 1. Finding COMMERCIAL CLARITY Agencies who predictably forecast revenue growth from existing accounts are clear where to focus their team’s efforts and provide sufficient time and support for developing an account growth strategy.

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The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

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What is Account-Based Everything? The Complete Guide

Arpedio

What is Account-Based Everything (ABE)? Account-Based Everything (ABE) is a modern sales strategy where businesses focus on individual accounts rather than just leads or general prospects. Instead of casting a wide net to reach as many potential customers as possible, ABE targets a smaller number of high-value accounts, treating them as unique opportunities.

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How to Effectively Engage Stakeholders in Local Government

ClearPoint Strategy

Transparency. Communication. Collaboration. (Say that seven times, seven ways!

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Use AI to Create Social Media Content That Converts

Corporate Visions

Discover practical ways to use AI to make your social media content stand out.

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Tearing Down Fender Play's Pricing | SBI Growth

SBI Growth

There are some brands that exemplify Americana. Levi's for workwear, Jack Daniel's for whiskey, and the company we're talking about todayFender guitars. Beloved by some of the most rock and roll people ever to grace the planet, Fender has been making guitars for the better part of a century. Now they're getting into the subscription economy with their educational app, Fender Play.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.