Sat.Mar 20, 2021 - Fri.Mar 26, 2021

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Share. 0. Tweet. 0. Share. 0. Pin. 0. Why is key account management important? Some reasons are obvious, like growing client revenue and retention, but others will surprise you. Why should you care? Well, i f you don't have key account management in place, you could leave money on the table, be helpless to competitor threats and put your most valuable clients at risk of defection.

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Forecast management challenges? You have a relationship problem

Upland

Regardless of company size, forecast calls all follow a fairly uniform structure. A CRO gathers her sales leaders and runs them through the standard procedures: Calling the numbers; closed/won progress; a fly-over of top deals with an update on the current state of play. As she turns her attention to the top deals, she expects crisp answers to a key set of questions: “What’s the latest update?”.

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Where Mental Health and Leadership Meet

EcSell Institute

Photo by Hattie Kingsley Photography. Uncertainty has been running rampant for quite some time, and leaders have likely watched their team members struggle with anxiety, burnout, depression and much more. There's no doubt that today's events are taking a toll on our mental health. In a study of global employees it found that the mental health of almost 42% of respondents had declined since the Covid outbreak began.

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What is Key Account Management? [+ Checklist]

RAIN Group

Your team just won a new logo! Congratulations! This one has buzz. It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain. But that’s all in the hands of the key account team now.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Share. 0. Tweet. 0. Share. 0. Pin. 0. Your biggest customers are not your best customers. Often they're your worst. Low margins, customisation, and always reminding you how important they are. When they say "jump", you say "how high?" So if your biggest customers are not your best, then who are? To identify key accounts with true growth potential, you must dig deeper.

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Relationships in Business are a two way street

Upland

When we think about the relationship between customers and their suppliers – there are several similarities with personal relationships that we can draw from. Relationship Reciprocity in Business: The Core principles. Personal relationships work best when there is a degree of reciprocity. Unfortunately, relationships will never be completely equal. 50/50 never happens – at least not from your perspective, because after all, your perspective will be different from mine.

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Customized Coaching for Sales Talents: Coaching Learner & Problem Solver

The Center for Sales Strategy

You already know that turning talent into performance requires a true understanding of talent. Spotting talent, hiring talent, developing talent, and coaching talent. it’s mission critical. Talent assessments are an excellent tool for understanding the way your candidates and current salespeople are wired. The difference in approach with each group is key to productive new hires and successful coaching.

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Are Your Value Statements Stale? | Sales Strategies

Engage Selling

Are you sharing the same messages today that you were sharing a year ago with your clients? Are you approaching them with the same value propositions, teaching them the same things, or providing them with the same insights today as … Read More » The post Are Your Value Statements Stale? | Sales Strategies first appeared on The Sales Leader.

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One Team: How Everyone Wins a Complex Sale [Webinar]

Revegy

Every successful salesperson in complex B2B sales excels at engaging the right people with the best information to close a deal. They’re on the buyers’ team. The bad news: It’s harder today than ever before for salespeople to do this. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers.

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Why You Should Be Delivering Value-based Stories

Hubspot Sales

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. Successful sales professionals are great storytellers.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Weekly Roundup: 2021's Top Growth Categories, Improving Culture & Attracting Talent + More

The Center for Sales Strategy

- MOTIVATION -. "Be miserable or motivate yourself. Whatever has to be done, it’s always your choice.". -Wayne Dyer. - AROUND THE WEB -. > The Five Ad Categories Set to Boost Radio Ad Spend The Most This Year – InsideRadio. Local businesses will boost their ad spending by 7.3% to $127.3 billion in 2021 with radio right in line with a forecasted 6.9% year-over-year increase.

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Meet an Arpedian – Will Smith

Arpedio

March 26, 2021. Meet an Arpedian: Will Smith. ? Back to blog. Name: Will Smith Position: Business Analyst in Salesforce Consulting Mail: will.smith@arpedio.com What does it mean to be an ‘Arpedian’? I have been with Arpedio since we were only 5 people, sitting close together in a small room. What Arpedio is to me is maintaining that sense of family, and fun, of a small group as we quickly grow into a large team and a large office.

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How social advocacy is shaping retail consumer trends

Zendesk

This is the first in a series of insights from the National Retail Federation’s Big Show 2021. Read our round-up of retail CX trends for 2021. The world is changing and so is the way we shop. A few years ago, consumers made it clear that it’s no longer just about which tee is the softest. They wanted to know if the tee was made in a sustainable way, without using forced or underpaid labor.

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21 Pieces of Advice from All-Time Great Entrepreneurs

Hubspot Sales

Entrepreneurship might seem like the business equivalent of trying to navigate uncharted waters — and in some respects, that's accurate. Entrepreneurs are assuming tremendous risk, putting a lot of faith in themselves, and paving a lane within whatever industry they're trying to crack. They're trailblazers in their own right, but obvious as this might sound, they're not the first ones to ever blaze trails.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Improving Sales Performance | Media Sales Report | Company Culture and Employee Engagement

The Center for Sales Strategy

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. In our last episode of Season 2, company culture and employee engagement experts Beth Sunshine, Deb Fulghum, and Jim Hopes, dig into the key takeaways from the full Media Sales Report and discuss company culture and employee engagement based on the data in the report.

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Account Management: It’s About Keeping Customers!

SalesPop

Sales most definitely have two sides, and this is also true of account management. In his 2014 book Zero to One , Peter Thiel wrote, “In the 1990s, the focus was on the product, and not on sales. If your product requires advertising or salespeople to sell it, it’s not good enough. Technology is primarily about product development, not distribution. Bubble-area* advertising was obviously wasteful.

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How can I mix my own Resilience Cocktail as a leader?

MDI Training

Interview about: "Why we all need our own resilience cocktail" with Marilena Maris: economist, personnel developer and executive coach. . Hello Marilena, thank you so much for taking the time to answer our questions. We are convinced that you, as an expert, can provide insightful answers! . The increased virtual working, the constant availability, and the simultaneous coordinating of one’s own household nowadays is draining the energy resources of many people and especially those of indi

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6 Revealing Sales Follow-Up Questions to Use on Your Next Call

Hubspot Sales

If you've done your pre-call prep work, you probably put together a list of sales questions to ask your prospect an hour or two before your appointment. That's good -- preparation is an important key to success in sales. However, there's also a downside to using questions prepared in advance on a sales call. Not sure what I mean? Here's an example. Salesperson : Can you tell me about your production process?

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How CEOs Can Improve Sales Leadership

The Center for Sales Strategy

Did you know that there are over 195,000 CEOs employed in the United States? Most people start their own business or work their way to the top to be their own boss. Even as the boss, you have major responsibilities to handle. If you're the CEO of a sales company, you have a responsibility to improve sales leadership. Our guide explains how to do it so you can increase sales and boost business.

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Banking on a Better Relationship with your Customers?

NG Data

Get Smart on Sharing Customer Experience(s) One of NGDATA’s APAC offices is situated in Singapore, soon to be the World Economic Forum host. We’re excited about welcoming world leaders to discuss the global economy, and it prompted me to think about how working more remotely has renewed the focus we have and the need to keep the conversation going across seas and sectors.

Banking 98
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5 Critical Success Factors for Successful Business Transformation

Flevy

Business Transformations have become a necessity in the fast-changing technological and competitive business environment. Transformation is characterized by significant and risk-laden Restructuring of a company, with the objective of accomplishing Operational Excellence and changing its future course. Business Transformation is a priority for many top executives but it is usually a reaction to challenging circumstances rather than being a preemptive measure.

Banking 98
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The 6-Step Guide to Effective Sales Call Mapping

Hubspot Sales

Perfect sales calls don't happen by accident. And while you can't execute one without thinking on your feet, you can't just jump on a call blindly, banking on your improv skills and natural charm to get the job done. You need some direction — a general plan that keeps you on track. The process of creating that plan is most commonly referred to as call mapping.

Sales 101
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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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LIVE: How to Make Your Workplace More Inclusive & Accessible

Strategic Planning and Management Insights

In a 2015 study, Deloitte reported that diverse companies earned 2.3 times higher cash flow per employee. And while diversity may just be a measure of success, inclusion is the ultimate goal. An inclusive workplace can improve the wellbeing of your employees, boost moral, and increase productivity. And on top of that, being truly inclusive will widen your pool of talent to choose from.

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Ensure Solid Executive Sponsorship

Peter Simoons

Tip 6: Ensure Solid Executive Sponsorship. Before you get busy with forming a relationship with your prospective business partner, you have to ask yourself this first: Are the higher-ups within your organization on board with the potential partnership or alliance? Partnerships are not there for fun. Partnerships are of strategic importance to your organization.

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How a Lack of Confidence Shows In Your Leadership

Thoughtful Leader

It's normal for leaders to feel a lack of confidence sometimes. After all, leading people is certainly not the easiest job in the world. Our workplaces are constantly changing and we're trying to guide people through the chaos. However, even if you feel like you're lacking confidence, it can be a problem when it shows. [.]. The post How a Lack of Confidence Shows In Your Leadership appeared first on Thoughtful Leader.

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Building a strategic accounts program at a rapidly growing technology company

The SAMA Podcast

How do you move your company from selling products to delivering enterprise solutions? It takes strong leadership, bespoke customer strategies and a knack for spotting visionaries inside your customer. Chris Pennington, vice president of global sales at Palo Alto Networks, explains.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Want to be a call center representative? Here’s what you need to know.

Zendesk

Due to COVID-19, there’s a growing number of remote call center jobs available online. According to Fortune, more and more high-volume call centers (or contact centers) are moving to remote work and staying that way , which means greater opportunity for work-from-home call center representatives. But don’t let the role’s high demand boost your confidence too much—getting a job as a call center representative still takes preparation.

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A New Rep Profile: How Sales Leaders Are Evolving A-Players in 2021

SBI Growth

Current State. The number of A-Players an org has can make or break a sales leader’s ability to make their number. This, of course, has remained constant through the pandemic (80/20 rule). Leaders grapple with not having enough A-players in their.

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Sales email and message tone of voice: Why it matters

Crank Wheel

Are you happy with the messaging and content of every sales email, presentation, and everything else your sales team sends out? If not, then you need to read this article.

Sales 87
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Getting inside your customer CFO's head

The SAMA Podcast

Ever wonder how your customer's finance team evaluates supplier proposals? It's a lot easier to position your company's value when you understand how the customer buying team thinks. Chris Ferguson – who has worked as an investment banker and held executive roles in sales and in finance – spills the beans.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.