Sat.Aug 11, 2018 - Fri.Aug 17, 2018

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6 Sales Closing Techniques and Why They Work

Hubspot Sales

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You're not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing a sale wouldn't be so thrilling -- which drives salespeople to continually strive for more.Because sales professionals are expected to generate the

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The Ultimate Guide to Cold Calling

Nutshell

Definition of Cold Calling: Cold calling is a form of telemarketing in which a salesperson attempts to solicit business from potential customers who have not previously expressed interest in the seller’s product or solution. For outbound sales teams, cold calling is often the first—and arguably the most important—step towards creating sales opportunities.

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Best Practices in Marketing Revenue Attribution

SBI Growth

Joining us on the SBI Podcast is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo. In today’s show, Sarah details how to apply the discipline of revenue attribution to marketing. Why this topic? CEOs, CMOs and CROs need to understand.

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How to Assess a Salesperson's Coachability (& Why It Matters)

Sales Readiness Group

To maximize sales results, a sales manager has to ensure that his or her team is operating at their peak level like a sports team. That’s where coaching comes in—it’s one of the most important things you can do as a manager to drive better sales results. Coaching is the time you spend 1:1 with your team members to improve their ability to sell. The most common obstacle preventing sales managers from coaching their teams is time commitment.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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9 Secrets to Getting a Response From the CEO in 2018

Hubspot Sales

When a salesperson sends a message to a lower-level prospect, they can afford to try a stronger ask at first and then tweak it or scale back as necessary. But when you’re pitching to a CEO, you really only have one shot to engage them. Bungle the ask and you might miss the runway entirely. With this in mind, salespeople must be deliberate and thoughtful in how they approach CEOs if they hope to receive any kind of response.

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3 Ways To Handle Clients That Won’t Stop Negotiating Discounts

MTD Sales Training

There are many times when a client tries to intimidate or get the better of salespeople. Whether it’s because they feel they have to in order to get a better deal, or their ego is associated with getting one over someone else, or some other rationale, they feel the need to do something that gains them a ‘win’ of some sorts. One way they do this is to keep negotiating a discount , no matter what figure you have dropped or discounted to.

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How to use MailChimp for B2B sales

Nutshell

MailChimp is a beloved staple in the email marketing world. Almost everyone has heard of the platform, and if you communicate with customers for a living, there’s a good chance that you’ve used MailChimp to send out email newsletters and marketing drip campaigns. However, MailChimp can also be an essential B2B sales tool when used in the right context.

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The Sobering Truth: Why You Can’t Sell to C-Suite Executives

Hubspot Sales

“Just stop,” s pat the COO from across the table. “I don’t have time for this generic line of questioning.”. I was two years into my first tech sales job, thinking I was doing everything right. I asked open-ended questions to unearth pain. Just like the sales books told me to do. Yet this COO kicked my teeth in, leaving me and his ops manager twiddling our thumbs.

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5 Ways to Keep Up with Data-Driven Sales

Openview

Every new year brings with it trendy buzzwords related to sales – (like freemium ), but one word has show up time and time again: data. With phrases like data analytics, sales data, big data and data sets, the collection of information is driving everything from sales coaching and productivity to predictivity technologies and marketing campaigns. No matter how big your business, if you’re not using data analytics to drive your sales, you’re going to fall behind your competition.

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How Do You Know You Know You Have the Optimal Go to Market Channel Assigned to the Marketplace

SBI Growth

In today’s omni-channel world answering that question has never been more challenging for a CEO. There are no longer any boundaries for how, when and where potential buyers may be exposed to your products or services. However, without the right.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Use These 3 Quick, Yet Effective, Tips When It Comes To Objections

MTD Sales Training

It’s one of the biggest challenges that salespeople face in today’s selling world, and one that most people ask about on our programmes; how do we deal with objections? Objections occur when prospects or customers have not seen the overall value of the solution you are offering to them or their business. Depending on the type of objection, you can view it from different perspectives; it could be a sign they are interested but some variables like price need to change, or some of the parameters th

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Busting the New Business Myth

The Center for Sales Strategy

I get it. I know it is important, but I’m sick and tired of hearing about new business. Truth be known, most sellers are sick and tired of hearing about new business … and their managers are sick and tired of talking about it! Facts Behind the Myth. The majority of sales organizations are obsessed with new business because of one reason: they do a terrible job of keeping and growing existing business (AKA: customers).

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5 Customer Satisfaction Metrics You Need to Track

ReviewTrackers

Tracking the right customer satisfaction metrics will help you better understand how to retain your current customers — as well as attract new ones. In an increasingly crowded marketplace, merely being able to sell your product or service doesn’t always guarantee business growth. You also have to make customer satisfaction a top priority. It’s a key competitive differentiator that will increase your customer lifetime value, strengthen your brand reputation, and positively impact your bottom line

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How Can the Discipline of Pricing Drive Improvement for Business Services Firms?

SBI Growth

Business service firms can make significant gains if they have pricing discipline, unfortunately most do not. In fact, 30% of companies reduce pricing by 10-24%. This variance in pricing leads to poor sales behaviors, customers who expect discounts and most.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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4 Ways to Stop Selling to Hospital CXOs and Start Engaging Them

Global Partners Training

A few years ago we published the results of a research study on the changing roles of account managers and new challenges coming from customer buyers. We thought this quote from one of the study participants summarized the main messages from the research pretty well. “The classic older, golfing-type relationship manager is being replaced by younger entrepreneurial account managers who can cover the numbers and all the surrounding issues, rather than show the product benefits and let the cu

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Set the Stage for Success: Prepare Yourself AND Your Prospect

The Center for Sales Strategy

IMAGINE THIS: After countless attempts to connect with a prospect, your persistence has paid off. You did it! You've got the meeting on the calendar, you are feeling great! Now, you have one chance to make a great first impression, and it needs to count. Luckily, you have a few days to prepare so you can ensure the meeting runs smoothly and the prospect views you as a trusted and valued partner.

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COB vs. EOD: What Each Means & How to Use Them

Hubspot Sales

Business acronyms. They make lengthy emails easier to digest, lead to better communication skills , and make you feel a little like you’re communicating the instructions for a covert mission. However, acronyms can also be confusing and frustrating. Have you ever received an email from your boss or colleague asking to have a task completed by COB or EOD?

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The 3-Step Agile Strategic Planning Process Is the New Normal

SBI Growth

Go-to-market strategic planning enables executive leadership to make informed decisions. It dictates the development of a path forward into the market. Coupled with an execution plan, shareholder value is created. In the past, strategic planning was a one-time event. Executive leadership.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Biggest Barriers to Accurate Sales Forecasting and How to Fix Them

Miller Heiman Group

How accurate is the weather forecast? A study by Minitab suggests that, in general, same-day forecasts are quite good, five-day forecasts are usually pretty reliable, and 10-day forecasts stretch the limits of predictability too far. How about sales forecast accuracy? It’s tempting to say that lost opportunities are harder to see coming than a thunderstorm.

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Weekly Roundup: The Balancing Act Of Sales Management + More

The Center for Sales Strategy

- WHAT'S MOTIVATING US THIS WEEK -. "When we tell people to do their jobs, we get workers. When we trust people to do their jobs, we get leaders.". -SIMON SINEK. - DON'T MISS THIS -. > How Inbound Can Turbo Charge Your Outbound Sales Efforts — LEADG2. Outbound sales tactics are alive and well. The key is that your sales organization can't survive relying solely on this alone.

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The Ultimate Guide to Cold Calling

Nutshell

Definition of Cold Calling: Cold calling is a form of telemarketing in which a salesperson attempts to solicit business from potential customers who have not previously expressed interest in the seller’s product or solution. For outbound sales teams, cold calling is often the first—and arguably the most important—step towards creating sales opportunities.

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Why Price Fences Are Needed to Guard Your Profit

SBI Growth

David W. Earle stated in his book, Love is Not Enough, that “Being able to say, “No,” is a necessary ingredient in a healthy lifestyle.”. Earle is applying the necessity for boundaries to one’s personal life. Boundaries are necessary for.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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The Biggest Barriers to Accurate Sales Forecasting and How to Fix Them

Miller Heiman Group

How accurate is the weather forecast? A study by Minitab suggests that, in general, same-day forecasts are quite good, five-day forecasts are usually pretty reliable, and 10-day forecasts stretch the limits of predictability too far. How about sales forecast accuracy? It’s tempting to say that lost opportunities are harder to see coming than a thunderstorm.

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Feedback. Feedback. Feedback. (Today, We're Talking About Feedback.)

The Center for Sales Strategy

People crave feedback. We want to know if what we are doing is good, bad, or just plain ugly. It starts when we are little kids. We all desperately wanted our parent's attention. We wanted them to "watch us" run fast, jump high, or sing a song. We wanted them to be proud of us, but also to give us feedback. Were we doing it "right?" How can we do it better?

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How to use customer insights to power up your consultative sales team

Nutshell

Consultative selling is often regarded as one of the most effective sales strategies. Yet, a majority of sellers don’t have the requisite skills to execute it effectively. A 2015 study of more than 350,000 salespeople from over 200 countries showed that the average consultative seller skill set was exhibited by only 48% of salespeople —a mere one percentage point higher than it was four years prior.

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Mid-Tenure Blues (And How to Turn Around a Slow Start)

SBI Growth

I had been warned this would come, it happens on almost every consulting project we are on. After a week of working with a new Client the CEO asked: “John, what do you think of Vick; is he the right.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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In Praise of Micromanagers

Engage Selling

There’s no mistake in that headline: micromanaging is good. Really, good. In fact, it’s essential to success in sales. To understand why, let’s start with a story.

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How to Stop Cold Calling and Get Your Salespeople Out Selling

The Center for Sales Strategy

A research study by McKinsey Global Institute reported that salespeople on average spend less than 13 hours a week actually selling. Considering that going out and selling solutions is what salespeople actually are best at, and what is most profitable for them and the company they work for, it’s a little disheartening that so much time is spent doing other things like office tasks, answering emails, researching leads, and internal communication (I’m guessing this includes one too many meetings a

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Be as unique as possible

MTD Sales Training

Episode 19 Gain More Repeat Business, Using The Gatekeeper to Get More Information, Tom Peters On Branding. This podcast includes: How to be unique in your own marketplace. What exactly is prospecting? How we become the people we are today – A quote from Stephen Covey. Take a look at this episode on [link]. The post Be as unique as possible appeared first on MTD Sales Training.

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How Can the Revenue and Sales Enablement Function Best Support Account Management?

SBI Growth

Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement. Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.