Sat.Mar 01, 2025 - Fri.Mar 07, 2025

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6 Unconventional (but Effective) Prospect Research Methods, According to Experts

Hubspot Sales

Understanding a prospect's circumstances, preferences, and pain points enables you to craft a more thoughtfully tailored value proposition and dial in on a more personal appeal. That makes sound research pretty mission-critical, going into a sales engagement. In many cases, your ability to cater to a prospect only goes as far as your initial research lets it.

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Understanding Copyright Issues in the Age of AI

Strategic Communications

You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your companys website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? Yes, you can. But will you win?

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Sales Coaching for Managers: 6 Best Practices

Brooks Group

Effective sales coaching can have a huge impact on your business. The biggest benefit is its contribution to revenue: Sales coaching boosts team performance, with real-time coaching increasing annual revenue by 8%. A structured coaching program can lead to a 28% higher win rate and 88% increase in productivity. Research from The Brooks Group shows a culture of coaching can make a difference in todays competitive market.

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How to Find Time to Cold Call So Your Pipeline Doesn’t Run Dry (Ask Jeb)

Sales Gravy

Matt from Grand Rapids says, If I dont make my cold calls, our pipeline will go dry. He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls. Sound familiar? In this Ask Jeb segment of the Sales Gravy Podcast I walk Matt through practical strategies to carve out time for prospecting and target the right prospects so that he can keep his sales pipeline fulleven while being pulled in a dozen directions.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Understanding Business Quarters and Why They Matter

Hubspot Sales

My interest in the world of finance started during my tween years. My entrepreneurial family would tune into the closing stock report every weekday. Terms like fiscal quarters, dividends, and year-over-year growth were tossed around the dinner table in response to the news. Years later, I became a business reporter. Now, my life is structured around fiscal quarters, reporting on company performance at each quarters end.

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3 Ways to Create Engagement

Engage Selling

Hitting a wall with client callbacks? No worries. In this video I share three battle-tested techniques that’ll have your prospects eager to talk and move to the next step. Let’s … The post 3 Ways to Create Engagement first appeared on Colleen Francis - The Sales Leader.

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How a Growth-Oriented Mindset Can Help You Sell More

Sales Gravy

Youre stalled. Youre stuck. Youve plateaued. No matter how you put it, youre seeing your sales hit a rut. And lets face it, youre in a rut, too. So, how do you pull yourself out of it? The answer: invest in yourself. The Power of Personal Development In sales, it's easy to get caught up in the grindcalls to make and deals to close. But if you dont make time to invest in yourself, sooner or later, youll hit a wall and fall into a rut.

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Pre-sale Planning: Account Planning Use Cases

ProlifIQ

Pre-sale Planning: A Smarter Approach Account plans are often seen as time-consuming, cumbersome, and less valuable than other activities sales and business development teams could be focusing on. However, pre-sale planning positions your Business Development and Sales teams to engage target accounts in alignment with marketing strategically. A Proven Approach to Pre-Sale Account Planning After working with hundreds of B2B businessesfrom Health and life Sciences to Manufacturing, Telecommunicati

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B2B Account Planning Best Practices for Enterprise Sales Success

Revegy

When it comes to enterprise sales, driving real success goes far beyond chasing quick wins. Rather, it’s about building sustainable, long-term relationships with your top accounts through a well-formed and strategic approach. For enterprise sales teams, implementing strategic account planning can lead to some serious wins. This is because when you reach an in-depth understanding […] The post B2B Account Planning Best Practices for Enterprise Sales Success appeared first on Revegy.

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6 Essential Entrepreneur Skills and How to Build Them, Straight from Businesses Leaders

Hubspot Sales

My first job out of college was one I made up. People become entrepreneurs for lots of reasons , and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge of marketing, I started a small agency creating written content for anyone who needed it. I built a book of business by relying on my network and a surprisingly reasonable number of targeted cold emails.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Email is Broken—Pick Up the Damn Phone! (Money Monday)

Sales Gravy

If youve hung around me for longer than five minutes, youve heard me say that sales is about talking with people. The fact is, the more people you talk with, the more youll sell. The good news is that there are lots of people to talk with. The problem is, far too many salespeople have quit talking with people. Email Prospecting Has Suddenly Stop Working Instead they keep prospects and customers at arms length through asynchronous communication channels like email - especially when prospecting.

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ARPEDIO Featured on Salesforce’s AgentExchange ​

Arpedio

ARPEDIO Featured on Salesforces AgentExchange Go to AgentExchange Back to blog ARPEDIO, a leading Account-Based Selling platform , leveraging AI to enhance and automate the sales process, is proud to be prominently featured on Salesforce’s AgentExchange , the trusted marketplace and community for Agentforce. This new marketplace is set to revolutionize the $6 trillion digital labor market by providing businesses and developers with prebuilt AI agent components that accelerate productivity

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How Continuous Improvement Powers Operational Excellence in Healthcare

Kainexus

Healthcare leaders are increasingly striving to embed the principles of operational excellence and continuous improvement in their organizations. While these concepts are closely related, it's crucial to understand that continuous improvement is a key pillar of a broader operational excellence strategy. Together, they empower clinical and operational staff to deliver safe, high-quality, reliable care and drive sustainable success.

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The 2025 State of Strategy Execution: Key Insights and Takeaways

AchieveIt

Why We Conducted This Study At AchieveIt, we’re dedicated to helping organizations turn their strategies into action. Thats why we created the 2025 State of Strategy Execution Report to uncover the biggest challenges, trends, and opportunities in strategic planning and execution. To compile this report, we surveyed over 250 leaders from various industries, including private enterprises, public organizations, government agencies, healthcare, and higher education institutions.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Latest Podcasts: Leading Complex Revenue Processes

Force Management

This month, the Revenue Builders podcast shared some detailed breakdowns of complex sales processes, growth stages and leadership challenges. Seasoned Chief Revenue Officers shared insights on how they create process rigor to ensure their organization handles high-stakes deals with tact to maximize returns. From complicated deal negotiations, to identifying influential champions, to handling your board of advisors, these episodes deal with some of the biggest execution challenges facing revenue

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Revegy’s Release Notes for March 2025

Revegy

Revegy is thrilled to share with our users the latest round of updates to our Revenue enablement platform. These enhancements have been thoughtfully designed to improve workflow efficiency, streamline sales account planning, and provide actionable insights that transform your sales outcomes. From improved opportunity management to innovative AI-powered tools, weve created features to help sales […] The post Revegy’s Release Notes for March 2025 appeared first on Revegy.

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Executives Trust Their GTM Strategy, But Not Their Data

SBI Growth

In a rapidly evolving commercial landscape, executives express confidence in their go-to-market (GTM) strategies, yet many lack confidence in the data and insights that build them. This paradox emerged as a central theme in SBIs latest invite-only CEO and CRO Growth Forums. Where top executives candidly discussed the challenges of data reliability, AI adoption, and tech stack optimization.

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Entrepreneurial Marketing: Find New Customers on a Shoestring Budget [+Expert Tips]

Hubspot Sales

Every time I talk to other small business owners or hop on LinkedIn, I hear the same refrain. Its getting harder to find new customers. Im not sure what marketing mix will work this year. Its a tough time to be a startup or small business 81% of small business owners say theyre worried about how the economy will affect their business. As a small business owner, I can attest that its hard to invest your hard-earned revenue and time into marketing.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Understanding Copyright Issues in the Age of AI

Strategic Communications

You ask ChatGPT (or one of a growing number of similar automated content generators) to write copy for a blog post that you post to your company’s website. The app wrote the entire copy. Later, you find that another company has lifted the post, verbatim, for use on their own site. Can you sue them for copyright infringement? Yes, you can. But will you win?

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Leveraging Transferable Skills for a Career Change

Help Scout

There is always something that made a person great in Job A that could help make them great in Job B. Its just a matter of connecting the dots.

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4 Elements to Gauge the Health of Your Sales Pipeline

SBI Growth

As a sales leader, theres nothing worse than getting to the end of the quarter and realizing your team will miss their sales goal. But focusing on the bottom-line number closed deals is like driving a car by looking in the rear-view mirror. It only tells you what has already happened.

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Entrepreneurship Trends That Will Change the Business of Building Businesses in 2025 [Expert & Data-Backed Predictions]

Hubspot Sales

When I started my freelance writing business, I had no idea what I was doing. I had already been writing as a salaried employee, so I knew about the craft itself. But when it came to the ins and outs of business like filing my tax return (cry!), negotiating rates, and signing contracts it was a massive learning curve. If you're an entrepreneur, you already know that from the offerings (the doing) to the everyday operations (what we do to get the doing done), the learning never ends.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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ClearPoint Strategy - Untitled Article

ClearPoint Strategy

Learn how operational metrics can enhance your business performance with actionable insights and strategies for success.

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The Impact of Great Support on Revenue

Help Scout

Looking to boost your company's revenue? Then it's time to focus on increasing customer retention and doubling down on great customer experiences.

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The Missing Link in Sales Enablement: What Buyers Are Actually Telling You

Corporate Visions

If youre serious about improving sales effectiveness, win-loss analysis needs to be a cornerstone of your sales enablement strategy.

Sales 52
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The State of Strategy Execution in 2025: What’s Working and What’s Not

AchieveIt

Strategic planning is one thingexecution is another. Every year, organizations invest massive amounts of time and resources into planning their strategies, yet many still struggle to turn those plans into measurable success. Our 2025 State of Strategy Execution report sheds light on what separates high-performing companies from those that fail to execute effectively.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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ClearPoint Strategy - Untitled Article

ClearPoint Strategy

Learn how business performance management software enhances organizational success by aligning strategy, improving efficiency, and enabling data-driven decisions.

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The ROI of Effective Sales Training: Making the Business Case

RAIN Group

As a sales enablement or learning & development (L&D) professional, you know that sales training is critical. But securing executive buy-in and budget for training requires more than just intuitionit demands a compelling business case backed by data.

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Salesforce Opportunity Teams: A Framework for Collaboration or a Bottleneck to Sales Velocity?

DemandFarm

In enterprise sales, the difference between closing a deal and losing one to inertia often comes down to execution who is involved, how information flows, and how quickly teams course-correct when things go off track. Salesforce Opportunity Teams were introduced to structure collaboration around individual sales opportunities, ensuring that the right peopleaccount managers, sales engineers, legal, and financewere engaged at the right time.

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The Power of the Chief of Staff: Interview with Maggie Olson of Nova Chief of Staff

Strategic Planning and Management Insights

The Power of the Chief of - A Conversation with Maggie Olson- SME Strategy Consulting

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.