6 Unconventional (but Effective) Prospect Research Methods, According to Experts
Hubspot Sales
MARCH 3, 2025
Understanding a prospect's circumstances, preferences, and pain points enables you to craft a more thoughtfully tailored value proposition and dial in on a more personal appeal. That makes sound research pretty mission-critical, going into a sales engagement. In many cases, your ability to cater to a prospect only goes as far as your initial research lets it.
Let's personalize your content