SBI Growth
NOVEMBER 21, 2024
Pricing is more than just setting a number on a product— it’s a strategic decision with implications stretching deep into the organization. The right pricing strategy can influence demand, brand perception, and profitability.
Vantage Partners
NOVEMBER 22, 2024
Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.
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The Great Game of Business
NOVEMBER 20, 2024
Most companies react to recessions. at SRC, we prepare! With insights from ITR Economics, our employees don't just weather economic downturns—we leverage them.
FinListics Solutions
NOVEMBER 21, 2024
When Momentum Slows, Deals Stall Sales cycles are getting longer, and with each added day, deals lose steam. As executive buyers bring in more stakeholders, sales teams must work through layers of priorities and decision-makers—all of which slows the process. Missed timing means missed opportunities, especially when competitors are ready to step in and close faster.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
DemandFarm
NOVEMBER 22, 2024
Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Getting there requires more than assuming the role. Top KAMs work proactively to add ongoing value, evolving customer relationships into growth drivers and ensuring account success is always a step ahead.
Groove HQ
NOVEMBER 21, 2024
As someone with a lot of experience in SEO, I understand those who hate it. It can often seem at odds with good writing. It occasionally feels forced. And there are plenty of businesses that artificially create content just for SEO purposes. Businesses invest thousands per month to optimize for it. But many don’t actually […] The post How To Ace Knowledge Base SEO (And Help Customers Find Your Articles) appeared first on Groove Blog.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
FinListics Solutions
NOVEMBER 19, 2024
B2B sales reps only get one chance to make an impression with executive buyers, and that moment is make-or-break. Walk in with a surface-level understanding, and the opportunity evaporates. Execs don’t have time for vague promises—they need credible insights backed by hard data. Sales teams that fail to connect with the issues that truly matter to top decision-makers lose trust, relevance, and, often, the deal itself.
DemandFarm
NOVEMBER 22, 2024
Someone has to say this. You don’t need a tutor to realize the importance of optimizing your sales team’s efficiency. But how do you know if yours is efficient? Here is the simplest way—your sales team is in a rut if you don’t get satisfactory answers to the following questions. Are our sales teams consistently meeting targets and improving conversion rates?
Groove HQ
NOVEMBER 20, 2024
Every great customer service representative has struggled with saying no. It’s practically ingrained into your subconscious that the “customer is always right”, even if they aren’t. Sometimes far from it. And yet, you’re led to believe you need to do everything in your power to please them. In reality, this isn’t always possible. Often, it’s […] The post How To Say No To Customers (And Why It’s Sometimes Necessary) appeared first on Groove Blog.
Planview
NOVEMBER 21, 2024
In October 2024, Planview sponsored the first Project to Product Summit (and it won’t be the last). But in case you can’t wait until next year’s event, we’re sharing some of the key content to catch up on. In these sessions, speakers from FedEx, Nationwide, Spotify, Vanguard, Verizon, and Planview described their journeys, shared the roadblocks they encountered, and laid out the strategies they developed for the project-to-product shift.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Corporate Visions
NOVEMBER 21, 2024
See how market leaders use win-loss analysis for competitive intelligence and discover patterns from 6,000+ B2B deals that expose what competitors hope you never find out.
DemandFarm
NOVEMBER 22, 2024
Strategic selling is a methodology that focuses on long-term relationships with customers while maximising sales opportunities. It involves thorough research, planning, and a deep understanding of the customer’s business needs. The ultimate goal is to provide solutions that align with the customer’s objectives and deliver significant value.
Groove HQ
NOVEMBER 20, 2024
Many years ago, I decided to give online shopping a try. It wasn’t really popular at the time, but I had caught wind of it and thought to myself, “Why not give it a try?“ So I placed my first order on one of the popular platforms at the time, and waited for it to […] The post What Are the Pros and Cons of AI in Customer Service?
Agile CRM
NOVEMBER 21, 2024
Imagine your team working hard, managing leads , following up with loyal clients, and pulling in new customers—all while dealing with routine tasks that steal precious time away from meaningful customer connections. At Agile CRM, we get it; CRM can transform your productivity, but to elevate customer engagement, it needs to go beyond simple automation.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Cranfield Executive Development
NOVEMBER 20, 2024
Exploring how more experienced leaders can welcome the next generation into the workplace.
DemandFarm
NOVEMBER 18, 2024
Trust is the glue that binds relationships in Key Account Management (KAM). But what about the platform key account managers use to nurture these relationships? Is the platform worthy of the trust you place in it? At DemandFarm, we don’t just say ‘our customer’s privacy is paramount’—we prove it. And we’ve made it our mission to earn the gold standard of security compliances.
Groove HQ
NOVEMBER 19, 2024
Your business is bootstrapped. It’s been a struggle to maintain consistent customer service, as emails overwhelm your small remote team. They’re great at their jobs (and know exactly how to deliver empathetic support), but they can’t handle the sheer volume of requests. You’ve eyed conversational AI for customer support as a potential solution to the […] The post 3 Quick Tips for Using Conversational AI for Customer Support appeared first on Groove Blog.
Agile CRM
NOVEMBER 17, 2024
In the bustling world of customer service, keeping your customers engaged and satisfied can feel like a never-ending challenge. But with AI chatbot for customer retention stepping onto the scene, businesses now have an invaluable ally in their efforts to enhance loyalty. These smart digital assistants do more than just field questions; they proactively anticipate customer needs and deliver timely support that can turn a casual buyer into a loyal advocate.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
QYMATIX
NOVEMBER 18, 2024
Every company is made up of countless logical decisions. And these decisions are rational, aren’t they? Every successful managing director or sales manager of a component manufacturer or specialized wholesaler should know how valuable their customers are. Depending on their value, you can decide how to invest, prioritize or retain them. Especially for specialized wholesalers in Germany with a customer base of between 5,000 and 10,000 and a product portfolio of between 20,000 and 100,000 it
Corporate Visions
NOVEMBER 18, 2024
Escalation of Commitment is a psychological bias that’s becoming increasingly devastating in modern B2B sales. Find out what it is and how to overcome it in this article.
Groove HQ
NOVEMBER 22, 2024
A few days back, I used a third-party shipping company. Normally, I get timely notifications on my order status. This time? Nothing. No updates at all. After a week, I decided to reach out through their app, figuring I could quickly get an answer. I typed in my question, and immediately a contact form appeared. […] The post What’s the Role of AI in Customer Communication?
Whetstone
NOVEMBER 20, 2024
One of the crucial lessons in planning for sales organizations is understanding leading and lagging indicators. Too often, we are focused solely on lagging indicators—things like sales numbers, market share, and profitability. These are important, but they’re outcomes, not inputs. But by the time we have information, it’s retrospective. The game has been played, and those lagging indicators are simply the scoreboard at the end of the quarter or year.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Help Scout
NOVEMBER 22, 2024
Learn why free live chat software could be a great addition to your support stack, and discover the top 8 options to consider in 2025.
Nutshell
NOVEMBER 19, 2024
When it comes to booking appointments with your company’s leads and customers, it’s critical that meetings are booked with the right people—whether you’re scheduling sales, support, or customer success calls. Scheduler, Nutshell’s built-in meeting scheduling tool, now supports the ability to schedule round-robin meetings, in addition to solo and co-hosted meetings.
Revegy
NOVEMBER 19, 2024
Companies implementing cross-selling strategies can increase their sales by 35%, yet many sales teams struggle with pinpointing where these opportunities lie within existing accounts, often missing hidden revenue potential. Revegy’s white space analysis in sales addresses this challenge head-on, mapping out gaps in current offerings so teams can spot precisely where cross-sell and upsell opportunities […] The post Filling the Gaps: A Complete Guide to White Space Analysis with Revegy appea
CMOE
NOVEMBER 18, 2024
Recently, generative AI (gen AI) has become more than just a fascinating tool or pastime but has established itself as a viable technology used to increase productivity, deliver improved customer experiences, broaden innovation, and ultimately contribute to organizational success and competitiveness. Some might argue AI is the latest industrial revolution.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Force Management
NOVEMBER 21, 2024
A well-defined negotiation strategy is a critical component of an organization’s success. A great negotiation strategy goes beyond individual seller skills - leaders should create a repeatable framework to ensure negotiation is being executed consistently across all deals to ensure maximum revenue. If your team repeatedly loses margin on deals, loses to competitors based on price or struggles to expand deal sizes, it may be time to assess your negotiation strategy.
Hubspot Sales
NOVEMBER 20, 2024
Brian Scudamore is a man who believes in human connection before technology, so it’s no wonder he founded a company that has a heavy dose of both. In 1989, he founded 1-800-GOT-JUNK? as a way to cover college tuition. Since then, the company has turned into a trash-hauling juggernaut with over 200 locations across three countries that brought in $600M in revenue in 2022 — but it wasn't always smooth sailing for Scudamore.
SBI Growth
NOVEMBER 20, 2024
Take a quick look at the forecasted end-of-year close dates in your CRM system. What dates do most of your sales team’s opportunities show? Do you see a lot of December 31 st close dates? Chances are your sellers don’t understand how high performers close business and enjoy a more stress-free holiday. Whether it’s a more basic deal qualification tool like BANT , or a bit more sophisticated as with MEDDPICC, sellers are mistakenly taught to chase deal-close clarity in a sequence.
Revegy
NOVEMBER 18, 2024
As companies focus more on scalable revenue growth, the revenue enablement field is evolving rapidly. Trends in AI, account strategy, and collaboration are becoming central to successful sales operations, helping businesses not only grow but build long-term value for their clients. Revegy’s new features align with these industry shifts, offering cutting-edge tools to sales teams […] The post Transforming Revenue Enablement Through Evolving Industry Trends appeared first on Revegy.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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