Why change may make your customer results worse
Jermaine Edwards
MAY 6, 2020
What changes are your customers making today that may impact your relationship tomorrow? This is one of a dozen questions every organisation and key account team must ask. Why? Because each change made by a customer today is a step away from your relevance to them in the future. Let me share two examples. Manufacturing company. In 2019 we began working with a large manufacturer of silicon products.
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