Sat.Sep 01, 2018 - Fri.Sep 07, 2018

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Do You Have an Agile Annual Plan?

SBI Growth

News flash to all CEO’s. Gone are the days of the 5 year strategic plan. While market-leading companies still typically possess a strategic road map, SBI’s research shows that they have shifted, they have adopted a new motion. We refer.

Marketing 106
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5 Ways To Ensure Great Sales Communications

MTD Sales Training

You’ll no doubt agree that one of the most important key skills you need to develop today as a salesperson is that of communication. Ok, it’s a well-banged drum, but I’m going to say it again anyway…you simply will not be the success you could be without having excellent communication skills, especially with clients. How can you start to improve, so that you have the best chance to make an impact and create high level communications with clients that will persuade them they are making a go

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Here’s The 7 Deadly Sins of B2B Sales and Marketing Email Outreach

Drift

Take a minute to think about why you send cold sales emails. To spread the word about an offering? To build links? To share some news or prompt an action? If there’s one goal all sales and marketing teams can agree on, it’s to start a conversation. Now consider this: The average person receives 125 business emails a day. Even if you’re clear on campaign goals, your email won’t get eyeballs unless.

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3 Ways to Say 'Thank You for Your Consideration' in an Email or Letter

Hubspot Sales

“ Thanks for your consideration. ” In sales, those words are a white flag. They signal a competitor has won the business, and it’s time for you to pack it up and head home. But before you call it a day or ask them what you did wrong, consider these alternative follow ups and the opportunities they present. After all, you’re in sales for a reason -- and it’s not because you give up easily.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Taking a New Product to Market

SBI Growth

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Christopher Bray, the Senior Vice President and GM for Cylance, a provider of artificial intelligence and real threat prevention. Christopher has launched products across multiple organizations, and is a top revenue.

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How To Uncover Your Prospects Needs & Wants With 1 Question

MTD Sales Training

We all know the benefits of using quality questions in uncovering the current position our prospects are in. The better the quality of the questions, the more information you will gain. Now, imagine if there was one simple question you could ask that would uncover a whole load of information. One question that, when answered, would help you build value in your presentation and enable you to overcome most objections.

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Finally… The Answer to the Unanswered Philosophical Sales Question

The Center for Sales Strategy

What came first, the chicken or the egg? No doubt you have heard this question. No doubt the debate continues. Here’s is the chicken-and-egg version as it relates to sales: What leads to more cash, more appointments, or more assignments from set appointments?

Sales 72
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9 Tips for Success in Financial Services Sales

RAIN Group

Written by: Mike Schultz and Gord Smith. When it comes to selling financial services, professionals are usually faced with three common challenges: Creating new conversations with potential clients. Leading conversations and winning business against stiff competition. Maximizing business with current clients. The good news is that you can overcome these hurdles.

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Performing a Customer Success Capabilities Assessment Is the Key to Cross-Sell/Up-Sell Next Year

SBI Growth

I recently attempted to learn to golf – again. I visited a Pro Shop and confidently told the Pro that I was pretty good with my Driver, 4 Iron, 7 Iron, and Pitching Wedge, but not very good with my.

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Welcome to Now: The Future Of B2B Sales & Marketing Is About Connecting With Customers Now, Not Later

Drift

When you look back on the past decade of B2B sales and marketing, there’s been one constant — one thing that buyers and businesses alike could count on, day after day, week after week, month after month, and year after year… Waiting. As B2B marketers and salespeople, we’ve been conditioned to make our buyers wait. We’ve been taught that putting up lead capture forms and following up with.

B2B 69
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Measuring Success is Different in Digital

The Center for Sales Strategy

Measuring the results of an ad campaign or a marketing push is important. How else will you know if the effort was a success, and if the investment produced a profitable return? In the past, it was often tough to measure, causing uncertainty and frustration among both buyers and sellers. In the digital age, I could argue that it’s gotten too easy to report campaign metrics.

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5 Ways to Create a Crazy-Successful Sales Campaign [+ Templates]

Hubspot Sales

In modern sales automation , it’s easy to make your small team of five feel like an army of 50 reps. But more volume isn’t always the answer to successful campaign outreach. If you have email automation and dialing tasks queued up for your sales team -- but are wondering how to turn the corner with automated outreach, this post is for you. I’ll dive into the tactics and tools used by some of the top sales campaigns out there.

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The Most Strategic Motion for the Chief People Officer – Your Contribution to the Revenue Plan

SBI Growth

A company’s most valuable assets leave at the end of each day with no obligation to return. This concept is enough to keep even the most senior Chief People Officers (CPOs) up at night. CPOs understand the correlation between sales.

Sales 66
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Stop Delaying Things!

Engage Selling

If you follow my work, you may be familiar with my belief that the most critical part of the sales process is between getting someone to say yes and when that order actually comes in.

Sales 60
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Rev Your Engines: Fine-Tune Your Sales Performance With a Maintenance Diagnostic

The Center for Sales Strategy

My family and I love to take advantage of a weekend getaway with a fun road trip, but that also means we need to be ready to pack up and leave when the moment presents itself! So, even though I "maintain" my car by manufacturer standards on a regular basis, I still take my car in for a thorough inspection before every road trip. Just like I have a trusted and experienced mechanic examine my car prior to road trips, the same type of detailed inspection should be performed on your sales department

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How to Recruit the Next Generation of Women Sales Leaders

Hubspot Sales

When I was a junior in college, I knew I wanted a meaningful career, but, like most college students, I didn’t where to start. As I observed my peers, several career paths rose to the top as the careers to pursue if you were an ambitious woman with a business degree: accountant, consultant, or banker. None of my friends ever mentioned or pursued a career in tech sales, so neither did I.

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Discounting – the Weak Link in Your Pricing Strategy for the Indirect Channel

SBI Growth

How do you influence sales people when you don’t directly impact their compensation? This is an age-old struggle many firms have had with the indirect channel…. The key we have found is to understand two key factors important to indirect.

Sales 61
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3 Tips for Senior Care Reputation Management and Employee Branding

ReviewTrackers

The use of senior care reputation management is crucial in the industry. More Baby Boomers are retiring and their children look online first to find the best care available. One way facilities can distinguish themselves from the competition is by maintaining a positive reputation in their online reviews. In fact, our research shows that 82 percent of those looking for assisted living facilities will read online reviews as part of their research process.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Why Thought Leadership Works in Sales + The 4 P's Plan to Get Started

The Center for Sales Strategy

In a previous post, Matt Sunshine, managing partner at The Center For Sales Strategy, shared six characteristics of an industry thought leader. The thought leadership position is certainly an advantageous position to have, as it can help with generating sales, lead generation, recruitment and retention, and new business opportunities. While sometimes this thought leadership position will come about completely organically, many times it is part of an overall sales strategy, and much time and cons

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Can you tell if the prospect was really interested

MTD Sales Training

Episode 23: To my sales professional connections (and trainers). This podcast includes: How can we tell if the prospect was interested in our presentation? How to increase your chances of closing over the phone. A quote by Simon Sinek from his book, “The Power of Why. Take a look at this episode on [link]. The post Can you tell if the prospect was really interested appeared first on MTD Sales Training.

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When Is a 100 Day Plan Not the Right Next Step After the Deal Closes?

SBI Growth

Purchasing companies comes with an expectation of a rate of return on a timeline. The 100 day plan is a generally accepted strategy and process for long-term value creation. 5 primary 100 day program objectives are captured here in this.

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The Showpad Rebrand

Showpad

As a marketer, it’s exciting to launch a new brand! We love choosing logos and colors and redesigning websites. But the reality is that none of that really matters if we don’t engage prospects and help sales close deals. At Showpad our mission is to empower sales and marketing to sell the way buyers want to buy. Our new logo had to help us tell that story with a more modern, streamlined look.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Weekly Roundup: How to Respond When Prospects Ask For Customer References + More

The Center for Sales Strategy

- WHAT'S MOTIVATING US THIS WEEK -. "IN ORDER TO GROW BETTER, YOU NEED A CULTURE. THAT PUTS THE CUSTOMER FIRST.". -DHARMESH SHAH At Hubspot's Annual Conference , #INBOUND18. - WHAT WE'VE BEEN READING THIS WEEK -. > How to Respond When Prospects Ask For Customer References: 12 Strategies — Hubspot. Customer references can make the difference between a closed sale or a lost one.

Sales 54
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To my sales professional connections (and trainers)

MTD Sales Training

Episode 23: To my sales professional connections (and trainers). This podcast includes: How can we tell if the prospect was interested in our presentation? How to increase your chances of closing over the phone. A quote by Simon Sinek from his book, “The Power of Why. Take a look at this episode on [link]. The post To my sales professional connections (and trainers) appeared first on MTD Sales Training.

Sales 48
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Is Poor Territory Design Undermining your Sales Managers, Contributing to Undesirable Turnover, and Hurting Overall Sales Growth?

SBI Growth

It’s the beginning of a new year, you are looking at a map of the United States hanging on the wall of your office.

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Making sure content is shareable, no matter the device, is key to keeping prospects happy

Showpad

Our daily lives are personalized ones. We now have apps and streaming services that use analytics to determine what we want to read, what we want to watch, what we want to listen to, and what we want to shop for and when we want to shop. That transformation in B2C selling has created heightened expectations in the B2B world. Buyers accustomed to accessing content on the go or at home and on whatever device they choose now expect the same ease in their businesses.

B2C 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Vendor Neutral Announces First Twenty SalesTech Vendors to Enter the Certified 100™ Program

SBI

Vendor Neutral Certified 100 Program Has Reached Twenty SalesTech Vendor Participants in Record Breaking Time. Making the Sales Technology Decision-Process Easier for Sales Executives, Sales Ops, and Sales Enablement leaders. Boca Raton, FL – September 5, 2018 – Vendor Neutral , which offers practical resources and advice on the SalesTech selection process, today announced that an additional 10 new vendors have joined its Certified 100 Program.

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The Guide to Claiming and Optimizing on Zomato Business

ReviewTrackers

Succeeding in the restaurant industry requires a boost in online presence, which is why it’s important to list your establishment on Zomato Business. The dining-focused website lists over one million restaurants in 10,000 cities and across 24 countries. Aside from the standard offering of business listings and customer reviews, Zomato also offers other features including delivery service and a point-of-sale system (POS). .

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Is Poor Territory Design Undermining Your Sales Strategy?

SBI Growth

It’s the beginning of a new year, you are looking at a map of the United States hanging on the wall of your office.

Sales 54
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Making sure content is shareable, no matter the device, is key to keeping prospects happy

Showpad

Our daily lives are personalized ones. We now have apps and streaming services that use analytics to determine what we want to read, what we want to watch, what we want to listen to, and what we want to shop for and when we want to shop. That transformation in B2C selling has created heightened expectations in the B2B world. Buyers accustomed to accessing content on the go or at home and on whatever device they choose now expect the same ease in their businesses.

B2C 40
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.