Why Thought Leadership Works in Sales + The 4 P's Plan to Get Started
The Center for Sales Strategy
SEPTEMBER 3, 2018
In a previous post, Matt Sunshine, managing partner at The Center For Sales Strategy, shared six characteristics of an industry thought leader. The thought leadership position is certainly an advantageous position to have, as it can help with generating sales, lead generation, recruitment and retention, and new business opportunities. While sometimes this thought leadership position will come about completely organically, many times it is part of an overall sales strategy, and much time and cons
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