Customer Think
SEPTEMBER 5, 2024
CX strategy is smarter in 2024 due to several new discoveries I talked about last year. You may have adopted these since then, or they may be new to you.
Strategic Planning and Management Insights
SEPTEMBER 4, 2024
In a recent episode of the Strategy and Leadership podcast , Anthony Taylor had an engaging conversation with Jason Radisson , the CEO and founder of Movo. The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.
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Vantage Partners
SEPTEMBER 4, 2024
A detailed playbook for selling to the C-Suite – strategically selecting your target, preparing through meticulous research, and delivering results during (and after) the meeting.
Hubspot Sales
SEPTEMBER 6, 2024
When a prospect first reaches out for more information, I’ve found that engagement is at its peak. Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. Many times I’ve been frustrated trying to chase down a once-excited prospect whose priorities have already shifted to the next item on the list.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
SEPTEMBER 6, 2024
This article was originally posted on: [link] Introduction Net Promoter Score (NPS) has long been heralded as the go-to metric for gauging customer loyalty and satisfaction. However, its effectiveness and relevance have come under scrutiny.
FinListics Solutions
SEPTEMBER 4, 2024
Executive customers have never been more challenging to reach for B2B sales teams. Armed with research, reviews, and data, executives come to the table more prepared and selective than ever. The days of the generic sales pitch are over. If you’re not engaging prospects with personalized, data-backed insights, you’re already behind.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Hubspot Sales
SEPTEMBER 4, 2024
I’ve held numerous business development roles with successful, innovative companies. These roles equipped me with excellent resources for managing my “book of business” in my assigned industry and territory. Conversely, I also worked with some companies whose business development strategies and tools were so weak that you won’t find them on my LinkedIn profile or resume.
Force Management
SEPTEMBER 5, 2024
Last month, the Revenue Builders Podcast shared some tactical sales conversations that really dig into the intricacies of winning deals, creating processes, and leading teams with confidence. Hosts John Kaplan and John McMahon speak to several specialized experts with deep practical knowledge on their topics, as well as sharing their own insights and experiences from their decades-long tenure as sales leaders.
Customer Think
SEPTEMBER 3, 2024
I originally wrote today’s post for Sprinklr. It appeared on their site on March 21, 2024. Customers’ expectations have evolved over time, so much so that they want brands to know them better than they know themselves, including anticipating and addressing their needs and issues even before they arise. Seems crazy, right?! It’s not.
Vantage Partners
SEPTEMBER 6, 2024
This short overview describes Vantage's process and playbook to ensure product launch success in both the short and long term.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SBI Growth
SEPTEMBER 5, 2024
For B2B organizations to make the right annual planning decisions for 2025, they need to ensure they remain on top of rising sales and marketing costs and slowing commercial productivity. It’s clear that a critical part of the value creation process will require growth leaders to capture rapidly shrinking opportunities if they want to achieve their revenue targets.
Sales Gravy
SEPTEMBER 5, 2024
In the competitive world of sales, adopting the right mindset is crucial for success. On this episode of the Sales Gravy podcast, Jeb Blount Jr. sits down with Dre Baldwin, a former professional basketball player in the NBA turned business guru to discuss why sales professionals who adopt an opportunistic mindset have greater long-term success. Key Takeaways - Importance of Personal Initiative: Personal initiative is crucial for success.
Customer Think
SEPTEMBER 6, 2024
Listen to the podcast: It might seem counterintuitive to your bottom line and the concept of customer-centricity, but the fact is that sometimes you have customers that you should fire. I get it. It runs against the conventional wisdom. You’re supposed to serve your customers. You’re supposed to be customer-centric.
Groove HQ
SEPTEMBER 5, 2024
A high churn rate is more than just a revenue problem. Losing customers hurts your business’ reputation, visibility, and potential for growth. And since you may never find out why most of them left, you might not know what needs to change. The better option is to address the kinds of issues that drive people […] The post A Beginner’s Guide To Customer Satisfaction Measurement appeared first on Groove Blog.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SBI Growth
SEPTEMBER 2, 2024
In today's ever-evolving business landscape, decision-making involves many stakeholders, making it crucial to adapt and thrive. Dive into this comprehensive guide to learn the essential skills to 'sell higher' in any organization and successfully gain access to C-Suite and executive-level buyers.
Planview
SEPTEMBER 2, 2024
Product teams face the intricate challenge of aligning with organizational strategic goals while delivering high-quality products within tight deadlines. Successfully navigating this landscape requires a precise balance between maintaining a clear focus on overarching visions and executing meticulously throughout the product development lifecycle. Leveraging the right tools and frameworks becomes a paramount necessity to bridge this critical gap between vision and execution.
Customer Think
SEPTEMBER 3, 2024
A customer-centric mission statement is a fundamental component for driving success in any organisation wanting to grow more profitably. It provides a clear direction and purpose, uniting the company towards shared objectives and fostering a sense of belonging.
Groove HQ
SEPTEMBER 6, 2024
Customers have more options than ever. If anything about your services is lacking, they won’t hesitate to go elsewhere. With just a little effort, they can find a dozen other businesses offering the same thing. The worst part? They usually leave without communication. You have no idea why they were unhappy, and you missed the […] The post How To Follow Up With Your Customers and Keep Them Coming Back appeared first on Groove Blog.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
LinkedFusion
SEPTEMBER 6, 2024
Description : It’s 2024, and LinkedIn is bringing the heat with new features that will change the way we connect, network, and build our personal brands. Whether you’re a job seeker looking to boost your LinkedIn profile , a recruiter trying to sift through candidates more efficiently, or a content creator ready to harness the power of short videos , this year’s LinkedIn updates are for you.
RAIN Group
SEPTEMBER 6, 2024
What Is Business Development? Business development is the process of growing an organization, fostering opportunities, and expanding revenue. For professionals, business development often means bringing in new business, developing relationships, uncovering needs and opportunities, communicating value, demonstrating impact, and expanding accounts. When it comes to business development for professional services , one of the biggest challenges professionals face is finding time to do it all.
Customer Think
SEPTEMBER 6, 2024
It’s increasingly rare to find a mid-sized or larger company that doesn’t have a CX/VoC program of some sort. But for many (perhaps even most) firms these programs are check-the-box cookie-cutter formalities that aren’t listening or taking meaningful action on what they hear.
NG Data
SEPTEMBER 5, 2024
JPMorgan Chase’s new AdTech venture, Chase Media Solutions, aims to revolutionize the banking industry by leveraging the bank’s extensive customer data to create personalized advertising opportunities. The platform allows brands to target customers based on their transaction history, offering highly personalized ads and rewards. This initiative could lead to a new era of targeted advertising in banking, providing significant revenue streams while ensuring customer privacy.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
PandaDoc
SEPTEMBER 5, 2024
Being service-based, the plumbing industry faces customer-related issues, operational difficulties, and financial challenges. These specific needs can be greatly streamlined with invoicing software that guarantees minimal disruptions, service ease of use, and frictionless customer experiences through timely, secure payments and advanced job management.
AchieveIt
SEPTEMBER 4, 2024
In healthcare today, the role of the Chief Strategy Officer (CSO) has never been more important. As Marc Mertz discusses in a recent podcast, the ability to plan strategically and remain adaptable is crucial to achieving improved healthcare outcomes. In this blog, we’ll explore the insights shared by Marc, highlighting the significance of a strong strategic vision, the evolution of planning in healthcare, and the CSO’s responsibility in steering organizations toward success.
Customer Think
SEPTEMBER 6, 2024
The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers. The contribution of Marketing to any business, is in the generation of profitable revenue. Without that profitable revenue there can be no sustainable business.
NG Data
SEPTEMBER 5, 2024
The shift from digital transformation, which often focused on mere digitization, to a broader business model innovation driven by generative AI. As companies face challenges in realizing ROI from digital transformation, the emphasis is now on leveraging AI to fundamentally rethink business models, enhance operational efficiency, and create new revenue streams.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
ACT
SEPTEMBER 4, 2024
Did you know that 59 percent of marketers believe artificial intelligence (AI) will revolutionise the marketing industry ? Based on what we’ve seen since the launch of ChatGPT in late 2022, it’s hard to challenge this opinion. Generative AI tools like ChatGPT , Bard, Gemini, MidJourney, and many others have transformed how marketers think and approach their decision-making and work.
PandaDoc
SEPTEMBER 4, 2024
Even with always-on devices across our desks or in our pockets, do you ever feel it’s become harder and harder to manually keep track of your deals as your real estate business grows? Without an organized solution, that extra manual work not only takes too much time — it may also lead to poor customer experiences. And no one can afford that in today’s highly competitive real estate market.
Customer Think
SEPTEMBER 3, 2024
I love Seth Godin. I admire and respect him. I read his blog every day. And, by the way, he is just as nice in person as he is on screen. And his advice is usually 100% on point.
NG Data
SEPTEMBER 5, 2024
While traditionally, larger market share was linked to higher profitability due to efficiency, market power, and quality perception, digital advancements have altered this dynamic. The findings suggest that while market share still matters, its impact on profitability is reduced for highly digitalized firms. Smaller firms can leverage digital tools to achieve efficiency gains and narrow the profitability gap with larger competitors.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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