Account Manager Tips
MAY 6, 2023
Are you curious about what your clients are really thinking? Wonder if they're hiding anything from you? They are. Discover the 13 things they won't tell you.
Hubspot Sales
MAY 10, 2023
The more people involved in a buying decision, the less likely you are to close. Getting multiple stakeholders to arrive at a consensus is hard enough on its own, and bringing an additional decision-maker into the fold means adding a potential detractor to the mix. As you’ve probably seen first-hand, there’s normally at least one blocker in every company — and they can do a lot to sabotage your sales efforts.
Arpedio
MAY 10, 2023
Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. By focusing on your most important customers and developing customized strategies to meet their needs, you can build strong personal relationships and increase revenue and profitability.
Vantage Partners
MAY 10, 2023
Originally published in February 2023 by Training Industry Magazine Offering internal career mobility retains employees who otherwise might depart to pursue their professional growth and advancement. But with limited rungs on the company ladder, how much career mobility can a company offer? A lot, it turns out, if we replace the ladder with a lattice—an experience framework for enabling employee mobility.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Peter Simoons
MAY 7, 2023
Communication is one of the key success factors in alliances and partnerships. Clear communication helps to build trust and understanding between partners. As such, we might even regard communication as the key factor in any relationship; political, personal, professional or friendly. Whatever the relation type is, communication is the cornerstone. Why Are We Poor At Communication?
Red Star Kim
MAY 11, 2023
This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com). It provides an overview of the Managing Brands workbook which was written by Kiran Kapur | Cambridge Marketing College.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
|
The Center for Sales Strategy
MAY 8, 2023
Whether you think the future of Artificial Intelligence (AI) is Wall-E or The Terminator, the reality is that AI is going to change the way that you sell. According to Crunchbase, there are nearly 10,000 AI startups. 10,000 new AI companies in the last year are a staggering number of people focused on how AI can help your life, business, and organization.
Customer Think
MAY 10, 2023
Source: Canva The more you understand email marketing, the clearer picture you see that it’s really about personal connections. Whether a list is small or massive, your most imperative task is strengthening the relationship with your subscribers. You’ll please your customers, and you’ll enjoy more effective marketing.
Red Star Kim
MAY 9, 2023
I’m often asked to provide training in conversation skills. Whether it’s for confident or commercial conversations as part of the networking skills toolkit or part of a relationship building or sales conversations. I often wonder whether the conversation skills gap was caused by the imposed isolation during the Covid lockdowns or a by-product of the digitisation of communications.
Nutshell
MAY 11, 2023
Real estate success hinges on relationships. Whether you’re an agent or broker working in residential, commercial, or industrial property real estate, you need to stay on top of your client’s needs, respond quickly, and anticipate trends. That’s a lot to take on. To succeed, you need the tools to help you increase efficiency and stay on top of your leads so you can close more deals.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
The SAMA Podcast
MAY 9, 2023
In today's interconnected global economy, organizations need to move beyond the geographic-area model that is proving inadequate for customers that operate globally. To address this challenge, organizations must design an organizational structure that interfaces more effectively with their global accounts, including providing support to global account managers (GAMs).
Customer Think
MAY 8, 2023
The era has turned digital. So, enterprises around the globe are using digital transformation to drive business success. With the advancement in technology, companies can now engage with customers in more ways than ever. Digital transformation has become the key to improving customer experience.
Sales Readiness Group
MAY 10, 2023
Sales coaching is a critical aspect of improving the performance of sales teams. It involves various activities, from providing feedback and training to helping sales reps develop their skills and close more deals, making it a time-consuming process. But by leveraging the power of artificial intelligence and chatbots, sales managers can access a powerful tool to improve their coaching capabilities.
Nutshell
MAY 11, 2023
It seems everywhere you turn these days, you hear something about artificial intelligence (AI)—how it’s disrupting industries, helping people be more efficient, and sometimes causing controversies. One thing’s for sure: It’s quickly becoming more advanced and widely available. You might be wondering, can you use AI for sales? And if you can, should you?
Advertiser: ZoomInfo
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and smaller teams can quickly combine to reduce your margin for error and increase the urgency to find a solution. To thrive in a challenging environment, sales teams need a rock-solid grasp of the fundamentals and the biggest force-multipliers they can get their hands on.
Hubspot Sales
MAY 12, 2023
How do you prepare for a test when you don’t know what questions they’ll ask? Preparing for a job interview is somewhat of a guessing game. Fortunately, most hiring managers stick to many of the same executive assistant interview questions and themes. An executive assistant (EA) is by nature a personal job where fit is essential — I know because that was my first job out of college.
Customer Think
MAY 7, 2023
The fully integrated commerce future is here. A recent study showed over 27% of millennials will increase their online spending in 2023, while half of Gen Z shoppers, who spend more time on digital channels than perhaps any other age group, favor in-store shopping.
Zendesk
MAY 9, 2023
The world is changing and customer experience is shifting alongside. Advances in technology, combined with new and ongoing business challenges, put us all under pressure to continue to evolve, improve, and do more for our customers. Many businesses have managed through supply chain disruptions, rising costs, and the ongoing shift into the digital landscape—all while under a cloud layer of ongoing economic uncertainty.
Nutshell
MAY 8, 2023
To make the most of your customer relationship management (CRM) data, one of the best things you can do is integrate it with other tools. This enables you to leverage your data across platforms, automate more of your tasks, and keep your processes streamlined. One of the most valuable types of tools CRMs can integrate with is email marketing platforms.
Advertisement
Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
The Center for Sales Strategy
MAY 11, 2023
When a colleague conducted a "time spent selling audit" for one of her clients, the data showed the organization's best sellers spent slightly over 20% of their time actually selling. Keep in mind the audit included the best sellers in the organization! Here are five reasons why this happens.
Customer Think
MAY 7, 2023
As the two galactic superstars (and PSG teammates) Lionel Messi and Kyrian Mbappe traded goals and impressive moves during the World Cup final in December, the world was glued to televisions to see how it would end. They also were glued to their phones, sharing memes, predictions, and running commentary on the match.
Hubspot Sales
MAY 11, 2023
In business, you may have thought that marketing is solely responsible for attracting customers. But what if we told you that sales can work together with your marketing team to boost your customer base? This is where the sales blitz comes into play. Through a sales blitz, your team can accelerate the time needed to convert leads into customers by adopting a tailored strategy.
Zendesk
MAY 8, 2023
In response to macroeconomic pressure, technology companies of all sizes have been tightening their belts and flattening their org structures. Meta CEO Mark Zuckerberg has called it the “ year of efficiency ,” while others have called it the end of the tech boom. But despite budgetary challenges, tech companies have reason to hope. With the surge of generative AI tools coming on the market, software companies can keep pace and scale to support more customers without adding more headcount.
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.
RAIN Group
MAY 10, 2023
You’ve worked on building rapport with your prospect and you’ve uncovered their aspirations and afflictions. The question then becomes, "So what?" If your afflictions don't get solved, so what? What won’t happen? Will they get worse? How will they affect the bottom line of your company, division, or department? How will they affect your life?
Customer Think
MAY 12, 2023
All the requirements have been met. We have already seen these factors occur across the board: Low QoQ GDP. High interest rates. Massive layoffs. Inflation. Stock Market down. Cost-cutting. We are now seeing these events in sales or.
The Center for Sales Strategy
MAY 10, 2023
Wouldn’t it be lovely if each sales candidate that you interviewed came holding a sign? “I’m Coachable.” “I’m a Hard Worker.” “I’m disorganized.” “You can’t trust me!” Think of the time savings if everyone summed up their best strengths and their worst weaknesses for you and handed them over before an interview. You could come prepared with questions to find out how those strengths work for them (or trip them up) and if/how they work around those weaknesses.
Hubspot Sales
MAY 9, 2023
Salespeople have a tough job juggling in-person interactions, phone conversations, and email communication with multiple prospects and customers. The field is a buzzing industry that can benefit from artificial intelligence. Since generative AI tools are becoming more popular and salespeople perform many demanding tasks, AI-generated sales emails and messages might become a new norm.
Speaker: Gerhard Gschwandtner, CEO, Selling Power | Beverlie Heyman, Director of Sales Enablement, Bigtincan | Jared Hibbs, Sr. Sales Enablement Manager, Bigtincan
Sales kickoff (SKO) meetings are a critical time for sales enablement and management teams to drive learning and motivation that (they hope) will last the whole year. Unfortunately, those same meetings can also become long, tedious, repetitive days that cause reps to tune out and turn off. Over the past few years, sales kickoffs have looked very different.
Sales Readiness Group
MAY 8, 2023
With many companies facing economic headwinds, sales leaders are looking for ways to grow revenues without adding headcount. This reality has resulted in a consistent message from sales leaders: “We need our sales representatives to become much more self-sufficient in building their own pipelines.
Customer Think
MAY 8, 2023
The business world has significantly shifted in recent years, and I, for one, am excited to see so many companies adopting a customer-first strategy. However, like any strategy, a customer-first approach has pros and cons. Therefore I thought it would be helpful to consider both the advantages and disadvantages of a customer-first plan.
Kainexus
MAY 10, 2023
Lean continuous improvement is a systematic approach to perfecting business processes and operations by eliminating waste, increasing efficiency, and delivering more value to customers. The "lean" philosophy emphasizes eliminating non-value-added activities and processes to create more value with fewer resources. Lean is built on best practices for continuous improvement , including employee engagement and focusing on creating a culture that supports positive change.
Nutshell
MAY 12, 2023
The data in your CRM provides critical insight into your customers, leads, and sales. Having the ability to document your team’s communications with contacts, automate sales processes, and track leads through your pipeline is vital for implementing successful business strategies. Trying to accomplish those same goals without high-quality data may feel like working with one hand tied behind your back.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Expert insights. Personalized for you.
100 
Let's personalize your content