Sat.Jan 18, 2025 - Fri.Jan 24, 2025

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The job title fudge: Hiring agency account managers is like the wild west

Account Management Skills

Hiring an agency account manager can feel like walking through a minefield in flip flops. You sift through CVs with varying job titles – Account Manager, Senior Account Manager, Account Director etc – but when you dig deeper, their skills and experience vary wildly. For example two people might go for the same job: Candidate 1 An Account Director from a boutique social media agency with 7 years experience might be very strong in project delivery but have minimal marketing strategy ex

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The Future of Sales Coaching with Varun Puri & Ajay Jain

The Center for Sales Strategy

Previously this season , we explored how AI is transforming the world of sales coaching. Today, in this episode, were diving a bit deeper into that topic by chatting with two incredible guests from the AI coaching platform, Yoodli.

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Process Improvement Examples: Actionable Ideas for Quality, Efficiency & More | KaiNexus

Kainexus

When leaders consider implementing a structured business process improvement methodology , one of the challenges they often face is explaining to employees what types of opportunities to consider. Usually, there are some apparent needs that people attack immediately. Still, once those are addressed, it can be challenging to recognize the flaws in processes, especially ones you operate every day.

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Is Low Attrition Costing You Money?

SalesGlobe

When most leaders think about attrition, its framed as a problemone that drains resources, disrupts teams, and increases hiring costs. But what if low attrition is the real issue? Many organizations pride themselves on retaining talent, yet they overlook the hidden costs of holding on to underperforming salespeople. In reality, low attrition can quietly erode profitability and stall growth.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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MEDDICC Is Not a Discovery Tool

Corporate Visions

MEDDICC is a powerful qualification frameworkbut its not a discovery tool. Leading with MEDDICC skips the value-creating work of uncovering problems, shaping visions, and finding solutions. Keep discovery and qualification in their lanes, and youll go from being just another vendor to an invaluable partner.

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10 Perspectives for Enhancing Your Business Negotiating Strategies in 2025

Cranfield Executive Development

How suppliers can design negotiation processes for creating and capturing value.

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Why isn’t Marketing in the KAM/ SAM journey ?

Cosawi

By Dominique Ct CEO & Founder Cosawi Why isnt Marketing in the KAM/ SAM journey ? Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. “ Customer-Led and Team-Enabled ABM ” represents a paradigm shift where Marketing is seamlessly integrated with KAM teams to deliver tailored solutions, enhance engagement, and drive value for strategic

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Step-By-Step Annual Planning Checklist

ClearPoint Strategy

See the six essential steps in annual planning, and how software can help.

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Digital learning that’s the perfect fit for business development

Cranfield Executive Development

The ability to upskill or reskill while continuing to work full-time is a major benefit.

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Velocity Magazine Winter Issue 2025: Building Trust and Driving Innovation

Strategic Account Management Association

The winter issue of Velocity focuses on SAMAs ecosystem, emphasizing collaboration and innovation in strategic account management. It addresses key challenges like leadership strategies, smarter pricing for renewals, and AI ethics. Readers can gain insights to enhance practices, emphasizing the importance of building trust and relationships as we approach 2025.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Why Leaders Deserve Training and Development Too

The Center for Sales Strategy

Leadership is a challenging yet vital role in any organization. Great leaders can drive a company to success, while ineffective ones can lead to its downfall. Unfortunately, many companies overlook the importance of training their leaders, expecting them to succeed with little to no preparation. If leadership is so critical, how can organizations ensure their leaders are set up for success?

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What Is a Profit and Loss Statement?

Hubspot Sales

Being a business owner comes with tough decisions is it time to seek investors, or should you self-fund a little longer? Should you sell? Is it time to revamp your product? You cant make the most critical business decisions without knowing whether your business is financially stable. Enter: profit and loss statement. In this piece, Ill go over what a profit and loss statement is, how it helps you drive business decisions, and walk you through the step-by-step process of creating your own.

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Are You Coachable? (Money Monday)

Sales Gravy

Heres an important question: Are you coachable? Now, before you jump to answer that, I want you to pause and really think about what being coachable or coachability really means. "Coachability" is essential for top performance in sales - and for that matter ANY endeavor. It simply describes how receptive you are to feedback and guidance; AND, how willingly and effectively you apply coaching to improve your performance.

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Driving Revenue Outcomes After Your SKO: 3 Expert Perspectives

Force Management

The sales kickoff is often one of the biggest investments of the year. The event not only requires budget, it also takes a large share of resources in terms of time and commitment from your go-to-market and enablement teams. That also means our focus is largely on planning and executing the event - but what happens after the SKO? As your teams wrap up the event and start focusing on revenue-driving activities, do you have a plan to ensure that you can drive clear return for this investment in a

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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2025 Predictions for the Automotive Industry: A Software-Driven Future

Planview

The automotive industry is at a pivotal moment. As we enter 2025, automakers are navigating a rapidly shifting landscape shaped by technological innovation, electrification, and evolving consumer expectations. This year promises to bring transformative changes , driven by the software-defined vehicles (SDVs) challenge, the push to be profitable, and the convergence of automotive and technology ecosystems.

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Is Your Tech Stack Sabotaging Your Sales: Lead with Productivity Over Compliance

SBI Growth

As the new year begins, commercial organizations often see an opportunity to reset and optimize. But for many teams, this well-intentioned effort leads to a slow start. Sweeping changes to commercial technology and data processes can leave sellers overwhelmed and distracted, taking up valuable time that could be spent selling. Fast starters , however, take a different approach, by prioritizing productivity and immediate impact over compliance and lengthy ramp-up.

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Overcoming the Young Leader Gap feat. Markus Neukom

Sales Gravy

Leadership is a continuous journey of self-awareness, connection, and growth. By cultivating courage, emotional intelligence, and authenticity, leaders can navigate challenges effectively and inspire their teams to reach new heights. Through active listening, thoughtful decision-making, and a focus on personal and collective improvement, leaders create environments where individuals and teams can thrive.

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Question-Based Selling: What It Is And A Step-by-Step Guide On How To Make It Work For You [+ Pro Tips For Sales Reps]

Hubspot Sales

Heres a major truth bomb for anyone working in sales: you dont close deals by talking at people. You close deals by understanding them; I know, I know this isnt a huge shocker. However, youd be This starts by understanding that instead of just selling to them, youve got to learn how to steer them toward a sale. This all happens by asking the right questions.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Improve Decision Making and Stay Informed with Executive Summaries in Reporting

Envisio

Reporting is a critical component of successful strategy execution. Without data and insight into progress made, roadblocks and next steps, how do we know if were on track? Good reporting helps leadership teams and elected officials to focus on priorities, stay on track in meetings, and take the right action on the next steps. The problem is that all reports are not created equal.

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CRM vs. spreadsheets: What’s the right choice for your business?

ACT

Spreadsheets can be a preferred data management tool for small businesses and startups. Theyre often available for free (like Google Sheets and Microsoft Excel ), and most people are familiar with how they work. But can you use an Excel sheet for customer relationship management (CRM)? While spreadsheets are suitable for organizing customer data , they pose several limitations when you have thousands (or even hundreds) of clients.

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How to Get CEOs to Answer Cold Calls (Ask Jeb)

Sales Gravy

Ron wants to know how to get CEOs to actually answer his cold calls (or at least respond). He runs a recruiting firm and finds that his cold calls to top executives often go unanswered, and its driving him nuts. He wants to know if theres a better way to break through all the noiseor if he just needs to buckle down and make more calls. On this Ask Jeb podcast episode I give Ron specific strategies for connecting with hard-to-reach prospects like CEOs.

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How to keep top account management talent AND cut training costs

Account Management Skills

‘Train the trainer’ isn’t new. But it is fairly new for agency owners who want to keep ‘rising star’ account managers but have tighter training budgets. Let me explain. Why ‘train the trainer’? Ambitious account managers / directors are hungry for self-development and/or career progression. I hear agency owners say: They are being ‘pushed’ to promote an account manager in their team They worry they may lose a top performing account manager to

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Perplexed by Perplexity: Increasing Unrealiability Makes Me Question Value of Generative AI (GenAI) Output

Strategic Communications

It seems that I have been experiencing a continued decline in the accuracy and reliability of the AI tools I use. Igenerally like Perplexity and have used it for tasks like summarizing documents, reviewing interview transcripts, editing, etc. I always double-check results for accuracyand that’s a good thing because I’m finding these tools to be increasingly unreliable.

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Bridging the Trust Gap in AI

Arpedio

In the realms of sales enablement and Customer Relationship Management (CRM), bridging this trust gap is paramount. AI has the potential to revolutionize how sales teams operate and interact with customers, but it must first overcome significant trust hurdles. This article examines key aspects of building trust in AI, highlighting how transparency, ethical frameworks, data governance, human-centric design, and continuous learning can transform AI into a reliable partner in sales and Strategic Ac

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Tables and Reports: Au Revoir

QYMATIX

The new era in B2B sales In the dynamic B2B wholesale environment, sales leaders and managers face a considerable challenge. Increasing price transparency in e-commerce, alongside the demand to adapt prices based on customer behavior and historical ERP sales data, pressures traditional working methods. With 5,000 to 10,000 customers and 20,000 to 100,000 products, these companies require efficient and precise decision-making tools to remain competitive.

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Why Transparent Communication Builds Stronger Alliances

Peter Simoons

I vividly recall one of the first workshops I facilitated for a client. The CEO opened the session by emphasising not only the importance of alliances to their company but also the vital role transparent communication plays in making them successful. He shared a principle embedded in their company culture: transparency. Whether dealing with a job candidate or a potential partner who wasnt the right fit, they always communicated openly, yet positively.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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How to Use LinkedIn to Close Deals: Step-by-Step Process to Close More Deals on LinkedIn

LinkedFusion

LinkedIn has become a powerhouse for professionals and businesses alike, with over 900 million members globally. Its no surprise that LinkedIn sales strategies have revolutionized how prospects are approached and deals are closed. Did you know that 80% of B2B leads come from LinkedIn? With tools like LinkedIn Sales Navigator and LinkedIn groups, this platform provides unmatched opportunities to connect with the right people and foster meaningful business relationships.

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Pioneering Public Sector Transformation: Envisio Named to the GovTech 100 for 2025

Envisio

Were thrilled to announce that Envisio has been recognized as a GovTech 100 company for 2025 by Government Technology. This prestigious honor highlights the top 100 companies dedicated to empowering state and local governments with innovative technology solutions. For the last decade, the GovTech 100 has been a cornerstone for curating companies focused on state and local government as their primary customer, said e.Republic President Dustin Haisler.