Sat.Aug 29, 2020 - Fri.Sep 04, 2020

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4 Types of Questions to Uncover Customers’ Most Pressing Needs

Miller Heiman Group

Now is the time when organizations need problem-solvers who can help them overcome unforeseen challenges, putting sellers in a position to engage with customers on a deeper level than ever before. Our research shows that more than 70% of buyers wait until after they have already defined their needs to engage sellers. They see sellers as product representatives rather than problem-solvers, and often see little to differentiate one seller from another.

Suppliers 154
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What the Best Sales Negotiators Do Differently

RAIN Group

Sales negotiation is a critical part of the sales process. It moves the deal to a close, and it's where both parties come to agree on the terms of the initiative, including the price. However, many sellers and organizations struggle with negotiating successfully. Seventy-seven percent of sellers report that negotiating with buyers virtually is challenging, and only 27% of buyers say that sellers are very effective at negotiating with them (from our Virtual Selling Skills & Challenges report)

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How to Set Winning Sales Goals Using OKRs

Hubspot Sales

While there are many perspectives on what kind of goals are best to set and easiest to achieve, fewer goal-setting strategies have gotten better PR than the SMART goal. In case you need a refresher, SMART stands for specific, measurable, assignable, relevant, and time-based. Sound familiar? This acronym has been the framework recommended most to students and professionals alike when it comes to setting goals.

Sales 142
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Measuring the ROI of sales enablement at different maturity levels

Showpad

Measuring the ROI of sales enablement is truly the master discipline. This topic is the focus of the sixth and last part of my series for executives, and for good reason. Doing this correctly requires a lot of groundwork, as well as your executive involvement! So far, we have covered a lot in this series for you as an executive. You learned about the three critical success factors of enablement , how to l everage sales enablement for digital transformation and how your leadership is required to

Sales 132
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Interviewing Techniques and Trends for 2020

The Center for Sales Strategy

Because of recent events, unemployment rates are much higher than we’ve seen in recent years. However, don’t let that fool you; it’s still a very competitive job market out there. Why? In part, because smart companies are examining their talent and prioritizing their top performers. When they know it’s time to let someone go, you can guarantee it’s not going to be their top people.

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CMOs: How Are You Aligning With Sales to Execute the Annual Plan?

SBI Growth

No one disputes the importance of Sales and Marketing alignment, especially in today’s uncertain environment. However, the challenge lies in developing a successful interlock process around annual planning that still allows both organizations the agency to complete detailed domain-specific plans. In.

Sales 121

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The Most Dangerous Sales Number

Engage Selling

There is a “dangerous” sales number that you need to know about. It’s the number one. Let me explain. A client of mine recently emailed me and mentioned that they lost two of their biggest clients.

Sales 112
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The Virtual Selling Readiness Checklist

Sales Readiness Group

Is your team ready to sell virtually? Training for virtual selling is about a lot more than just slapping the name “Virtual” on the front of an existing selling skills program. It needs to address more than just the technology and a virtual meeting room application. It’s about adopting a different mindset, a different skillset and a different way of showing up for your customers.

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How a Sales and Marketing Leader Deploys AI for an Exceptional Customer Experience

SBI Growth

In a virtual world, Customer Experience has definitively been at the forefront of the digital revolution. How has your company adapted to the new demands of the market? Many have been turning to AI and automation for an optimized experience. On.

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The 8 Buyer Motives Every Salesperson Should Know

Hubspot Sales

I'm pretty torn on whether having telepathy would be cool. I generally err on the side of, "I'm good. It's a bit too invasive.". At the same time, it could be fun to do small stuff like never lose a game of rock-paper-scissors or finish people's sentences. And creepy as it might be, it would probably be incredibly practical — particularly in sales. If you could know exactly why a prospect was looking to buy, you'd have no problem tailoring an effective sales strategy to suit their interests and

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Use a Sales Playbook with Your Sales Team

The Center for Sales Strategy

Before we get into the how to use a Sales Playbook , let’s make sure we’re all on the same page when it comes to answering what is a Sales Playbook. In its simplest terms, a Sales Playbook is a key piece to a winning sales enablement strategy that outlines your sales process and aligns it with the buyer’s journey. It provides salespeople with a collection of resources like best practices, insights into their buyers, how to approach specific sales scenarios, talk tracks, email templates, ways to

Sales 100
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How to Establish Your Credibility on a Virtual Sales Call

Sales Readiness Group

Whether your selling virtually or in-person, the first minutes of an initial sales call with a new prospect are critical. This is when you build rapport with the buyer. The COVID-19 pandemic has radically changed the ability of field reps and account executives to build rapport during face-to-face meetings. See here for how to connect with customers virtually.

Sales 98
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How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

Marketing 106
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Why Sales People Should Think and Operate Like Entrepreneurs

Hubspot Sales

Successful salespeople are far from your average employee. For stellar sales reps, their approach to work goes much further than hitting their number each month. If you’re ready to knock your sales career out of the park, it’s time to put yourself in the mindset of an entrepreneur, managing your sales market the same way you would manage a business.

Sales 112
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Advice for Better Leadership in a Crisis - Interview with Matt Sweetwood

Strategic Planning and Management Insights

Matt Sweetwood is a lifetime CEO with over 30 years of experience, and is currently the CEO of LUXnow and author of Leader of the Pack. Having spent the majority of his career in the electronics distribution and retail superstore space, Matt had to re-invent his business multiple times to keep up with digital transformation, which ultimately led to a successful exit for him.

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How to Get Results in Individual Meetings with Your Salespeople

The Center for Sales Strategy

Sales managers often ask us how to make Individual Focus Meetings (IFM) with their salespeople more productive. What's interesting about this, is that salespeople also ask us (on a weekly, if not bi-weekly basis) why they even need an Individual Focus Meeting with their sales manager. As you can already tell, there seems to be an issue with this weekly meeting — neither side is getting what they want out of it.

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5 Ways To Accelerate The Pace of Change

Kainexus

McKinsey and Company , one of the country’s leading management consultancies, reports that up to 70% of systemic change programs fail to reach their business goals. Why? According to the firm, “Common pitfalls include a lack of employee engagement, inadequate management support, poor or nonexistent cross-functional collaboration, and a lack of accountability.

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How to Hire the Sales Executive Your Company Needs

Hubspot Sales

Finding effective leadership in sales is every bit as difficult as it is vital. You need someone with the authority and experience to set and maintain an effective course for your sales efforts. That, in itself, is a tough task to approach, but it doesn't stop there. That same figure also has to have the personability and compassion to cultivate the kind of culture that produces motivated, dedicated sales reps.

Sales 97
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Never Let Your Pipeline Run Dry

Engage Selling

These days, my clients are concerned about two significant barriers holding them back from hitting their sales targets. You’re likely facing these as well.

Sales 94
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Weekly Roundup: Employees Want Bosses To Do This, What Prevents Virtual Selling Success + More

The Center for Sales Strategy

- MOTIVATION -. "We cannot change what we are not aware of, and once we are are, we cannot help but change.". -Sherly Sandbrg. - AROUND THE WEB -. > 7 Things Employees Wish Bosses Would Start Doing Immediately– Inc. Great organizations are built by great bosses. (That's why identifying and attracting talented people is almost as important as developing talented people.).

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How we saved 40,000 hours by moving off a Gmail shared inbox

Groove HQ

Small and scrappy doesn’t have to mean inefficient. Find out how and when it’s time to move from Gmail to a real Shared Inbox. The post How we saved 40,000 hours by moving off a Gmail shared inbox appeared first on Groove Blog.

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Odd-Even Pricing: What It Is & How to Use It

Hubspot Sales

Honing in on the right pricing strategy for your business can be a struggle — one with a lot of factors to consider and plenty of options at your disposal. In most cases, how you price your products or services will be some combination of multiple concepts — ideally supported by some degree of competitive analysis and market research. But those more overt considerations aren't the only ones you should make.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Rockwater's Participation and Bonus Program

Kainexus

Recognizing and rewarding employees on their efforts is a critical component of a continuous improvement culture. Without recognition, it’s typically challenging to drive employee engagement. Your employees need you to recognize the work and contributions they make, and as a result of recognition, they’ll continue to produce work that both you and them are proud of.

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3 steps to drive customer-centricity with a CDP

NG Data

Customer Data Platforms (CDPs) leverage big data to create competitive advantage As a result of increased competition and rapidly evolving consumer expectations, businesses are under increased pressure to develop the way they target and appeal to customers and in turn, maintain a profitable personal relationship. Now that companies are breaking down their data silos, they are struggling to harness.

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Building a CX Brand That Customers Can Trust, Relate and Value

Strikedeck

Vincent Manlapaz, in an interview with Jonathan Beretta talks about the importance of improving the product and user experience in measuring the impact of your customer experience (CX) program.

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ACV: What It Means & How to Calculate It

Hubspot Sales

Collecting and analyzing sales metrics isn't one of the most exciting tasks for a sales leader, but it's one of the most important. Sales metrics like customer acquisition cost (CAC), lifetime value (LTV), total revenue, annual recurring revenue (ARR), and churn rate are some of the most notable metrics you'll track. These metrics help you see your sales strategy as a bigger picture.

B2C 87
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Identifying the Right Priorities for Your Organization

Excelerate

Most companies today struggle with having too much to do with too few resources. ? It’s a problem for Fortune 500 Corporations and it’s a problem for two-person start-ups. How do you optimize your people, your company’s most precious resource? Portfolio prioritization is a key way to address this issue. Prioritizing your organization’s needs as a “portfolio of work” will help you to align your available capacity to the most critical work.

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How to Succeed at Sandler Rule #35 – If the Competition Is Doing It, Stop Doing It Right Away [PODCAST]

Sandler Training

David Mattson, President and CEO of Sandler Training and 6-time Author, talks about his Wall Street Journal and BusinessWeek best-selling book, The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them. The post How to Succeed at Sandler Rule #35 – If the Competition Is Doing It, Stop Doing It Right Away [PODCAST] appeared first on Sandler Training.

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Yelp Fact Sheet: Stats Your Business Needs to Know

ReviewTrackers

Facts and Figures About Yelp. Yelp is one of today’s most popular online review sites, with the unique power to influence purchase decisions and consumer behavior. Founded in 2004, it has also become one of the top digital platforms for businesses looking to improve their online reputation, enhance their search engine visibility, engage with potential and existing customers, and drive more people to their business locations.

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Customer Advocacy: A Powerful Tool to Drive Expansion & Retention

Strikedeck

Shreesha talks about how to leverage customer advocacy to expand your business.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.