Account Manager Tips
FEBRUARY 28, 2021
What skills do key account managers need? Key account management is a profession in demand. What are the top skills companies are looking for and how do you get good at them? Tweet. 0. Share. 0. Pin. 0. Share. 0. All this talk about the digital economy. jobs being gobbled up by new technology and millennials set to make up 75% of the workforce might have you worried.
Openview
MARCH 1, 2021
Remote work has become the norm for many businesses in the last year, and today a startup that has built a cybersecurity platform to help manage all the devices connecting to organizations’ wide-ranging networks — while also providing a way for those organizations to take advantage of all the best that the quite fragmented security market has to offer — is announcing a major round of funding and a big boost to its valuation after seeing its annual recurring revenues grow ten-fo
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Engage Selling
MARCH 5, 2021
Too many leaders today are still stuck in a “behind the desk” mindset. They fixate on managing data rather than on managing their relationships with people. That must change because now—more than ever—the quality of your outcomes in sales are … Read More » The post How Managing Is Done Now first appeared on The Sales Leader.
Software Sales Guru
MARCH 1, 2021
The Gap between Sales and Marketing Almost every company you can think of (whether successful or just mediocre) has something in common with all the rest: there is a gap between the sales and marketing groups. In some cases it is more like a gaping wound, or a fathomless abyss. In others, who have worked really, really hard on the problem, it is just a.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Hubspot Sales
MARCH 1, 2021
Some salespeople are just built differently. They demonstrate exemplary tendencies and particularly productive tactics — reps that put another degree of effort and strategic thought into their day-to-day responsibilities. These model reps' approach to their work is shaped by something known as the entrepreneur mindset — a special frame of mind that separates certain salespeople from their peers.
Kainexus
MARCH 4, 2021
Hoshin Kanri, sometimes called "strategy deployment", is an approach that helps companies achieve breakthrough goals over a three to five-year time horizon. The methodology is effective because it allows leaders to keep their eye on the long-term objectives that will change the game, without losing sight of the day-to-day improvements that can add up to significant benefits.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Sales Readiness Group
MARCH 5, 2021
Early in the sales process, typically during discovery, it’s critical to learn as much about your customer’s issues, concerns, problems, and desires as possible. The better you understand your customer, the more effectively you’ll be able to position your solution as a way of addressing their needs. But often, during a discovery call, customers are reluctant to share information, or they give incomplete answers to your questions.
Sandler Training
MARCH 5, 2021
Just as it doesn’t matter what we say, it matters what our prospect hears, how we listen to our prospect while determine whether we succeed in getting paid on the information we gather instead of going into knowing mode and presuming a sale when none may exist. The post What We’re Missing While Our Prospect is Talking appeared first on Sandler Training.
RAIN Group
MARCH 3, 2021
It's 2021 and now is the time to begin executing on your plan to blow the doors off your sales goals. But so much in sales has changed in the last year alone. Where should you begin? What’s going to make the biggest difference? What are others doing that's working today ? To answer these questions, we looked across our sales research studies and pulled out 6 key ways Top Performers stand out compared to The Rest.
The Center for Sales Strategy
MARCH 4, 2021
You called. Left a message. "Maybe they're busy," you think. Or, "maybe they just don't return calls." Perhaps it's neither of these. Maybe it's on you. Maybe you just haven't given them a compelling enough reason to call you back. If you want prospects to call you back, you need to give them a reason. If the reason you're providing is something along the lines of, "I have a really great idea to share with you," then you sound just like the other 25 calls they've received.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Nutshell
MARCH 5, 2021
No salesperson should ever be afraid of objections. Savvy salespeople know that a large chunk of their prospects won’t ever become paid customers. That’s just the ‘biz. But by the time a prospect says “I have no budget,” top salespeople know what to do. Having completed hundreds of successful sales calls, they have learned not to take the objection literally, and focus on the real cause behind the objection —i.e., lack of trust, lack of perceived value, or simply that the prospect is
Sandler Training
MARCH 5, 2021
In the world of Sandler selling, “Pain” is a compelling emotional reason to do something different. The post The Gift of Desperation appeared first on Sandler Training.
Zendesk
MARCH 4, 2021
More conversation about gender equity is always a good thing on International Women’s Day—but what’s the risk of all the ‘noise’ drowning out real action and progress? Unfortunately, every woman will have a story to tell about performative allyship when it comes to gender equality in the workplace. You know, a scenario whereby a business outwardly promotes a culture of inclusion and shouts about how it supports women, only for the real story to be quite different.
OnStrategyHQ
MARCH 4, 2021
What is a Strategic Objective? Strategic objectives are often one of the most challenging components of a strategic plan because they create the bridge between your big, bold vision and the annual goals needed to achieve it. Strategic objectives establish the boundaries for what your organization’s effort must focus on. They create the top layer of your strategic plan’s framework, articulating what you’ll focus on to achieve your vision of success.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Freshworks
MARCH 3, 2021
Too many customer experience initiatives don’t even get their business case approved. Why is that? Usually because the business case is just weak. It lacks a clear focus on measurable deliverables that will have a positive financial impact on the business. To make the board invest in your CX business case you must show how the initiative will do one, two, or all of the following: Grow the business.
Sandler Training
MARCH 5, 2021
George Carlin did a bit once about words that included the phrase, “it’s the context that makes them good or bad.” The bit *hasn’t* aged well, but his words are prescient when it comes to techniques learned in training. The post Consider the Context Before Using a Technique from Training appeared first on Sandler Training.
Zendesk
MARCH 2, 2021
2020 upended ways of working for companies around the world. Shifts in thinking about goals, processes, and outcomes, given a workforce working largely from home, have forced numerous changes that impact every part of an organization. At Zendesk, one of the areas that required some soul searching was around our social impact programs. In particular, the global health and economic crisis and deep social unrest in the U.S. moved us to rethink our approach to grant-giving; it was clear that support
Kainexus
MARCH 2, 2021
Continuous improvement has long been an important goal in manufacturing. Some organizations leverage structured business management methodologies such as Lean or Six Sigma, while others use a less formal approach. Either way, the goal is to maximize resources, reduce cost, and deliver quality products on time. Many organizations have turned to improvement management software to help remove the friction from positive change to achieve these critical objectives.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
SBI Growth
MARCH 2, 2021
The most difficult challenge leaders will face in 2021 is motivating personnel. Even with a new prospect or a new project, for most employees, the outlook is another year of virtual meetings that highly resembles 2020. In this environment, how.
Xant
MARCH 3, 2021
Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. NEXT isn’t just any virtual conference. We’ve spent months curating content, keynotes, and breakouts that are catered to the new landscape of sales.
Zendesk
MARCH 3, 2021
After what felt like an eternity, we finally had the science – safe, effective vaccines – but the initial rollout of Pfizer and Moderna’s miracle jabs left a whole lot to be desired. As the current administration plays catchup, the stakes have gotten higher than ever. Experts like Ashish Jha, dean of the School of Public Health at Brown, warn that the so-called UK variant, B.1.1.7, will be dominant by the end of March.
Sandler Training
MARCH 5, 2021
Mike Montague interviews Luanne Whitmarsh, Executive Director of the Association for the Rehabilitation of the Brain Injured, on How to Succeed at Fund Development for Non-profits. The post How to Succeed at Fund Development for Non-Profits [PODCAST] appeared first on Sandler Training.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Flevy
MARCH 2, 2021
A problem that executives often face is finding a tool to identify where and how to compete, identify profitable markets, evaluate investment options, and price their products rightly. GE-McKinsey Matrix is one such strategic planning tool that helps the executives make investment decisions and manage their product portfolio based on sound analysis.
PartnerTap
MARCH 2, 2021
These days, most enterprises have an expansive ecosystem of partners that they co-sell with, which requires extensive account mapping. Account Mapping is the best solution to identify partners who can help target prospective buyers. That’s why it’s a ubiquitous process among enterprise companies. However, it is time for enterprises to update their current account mapping solution to generate millions of dollars in revenue year over year.
Force Management
MARCH 3, 2021
We’re regularly updating our robust content library, focused on sales best practices. Many of the topics come from our own prospects and customers who are dealing with sales challenges as they look to accelerate growth, drive more pipeline and capture value throughout the sales process. Many sales leaders find value in sharing this content with their sales teams.
Sandler Training
MARCH 5, 2021
Video conference calls are now an integral part of many sales processes. That’s one legacy of the pandemic era that seems likely to be with us for a while. With that shift in mind, here are five videoconferencing best practices we see market leaders using to move the sales cycle forward. The post Leveraging Video to Make the Sale appeared first on Sandler Training.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Flevy
MARCH 5, 2021
Product Managers are responsible for defining the features or functions of a Product and for overseeing the development of the Product. The role of Product Managers spans many activities from developing Product Strategy to tactical plan and can vary based on the organizational structure of the organization. Typically, Product Leaders are involved with the entire Product Lifecycle.
The Center for Sales Strategy
MARCH 2, 2021
Do you have salespeople on your team that enjoy routine and structure? What about reps who have contagious enthusiasm? If you answered yes to one, or either, of these questions then take a closer look at this article as we help you coach and develop the people with strengths of Discipline and Positivity.
Strategic Communications
MARCH 2, 2021
I’ve worked in marketing for a number of years, and I know that it can be a thankless role at times. After all, the marketing department is a cost center, not a revenue center. It’s a function that is often highly scrutinized in terms of how dollars are being spent and what results are being achieved from those expenditures. Marketing staff is sometimes viewed as “squishy creative types” who don’t really understand business issues but like to throw money at bright, shiny things and the latest so
Zendesk
MARCH 4, 2021
A lot changed in 2020, customer behaviors included. Not only did they reach out to companies in record numbers, but many chose to do so in the very same ways that they communicate in their personal lives—over messaging channels like WhatsApp and Facebook Messenger. Our team of experts reviewed data from 90,000 businesses using Zendesk across 175 countries with opinions from customers, agents, customer experience leaders, and technology buyers.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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