CMOE

JANUARY 18, 2023

As the workforce continues to experience heightened levels of stress (whether it be at work, at home, or a combination of both), the ability to effectively handle pressure is key to successful leadership, time management, planning, interpersonal communication, change management, and goal achievement. If ignored or left unchecked, stress can lead to a decrease in job performance, efficiency, and an individual’s overall mental health, as well as increase the chance of employee burnout.

Prioritization 52

Prioritization Leadership Management Organization 52

The Center for Sales Strategy

JANUARY 16, 2023

During a recession, businesses must strategize their talent management to weather the economic downturn. Here are some of the best recession-ready recruitment tactics as it becomes harder to find talented people.

Management 101

Management Banking 101

Aepiphanni

JANUARY 18, 2023

Dynamic management is fundamentally different than any of the old corporate management systems you have known. Because the old systems are so entrenched, there will be resistance, but push through. You will be rewarded with a better system and more sustainable operations if you do.

Leadership 52

Leadership Management 52

Strategic Planning and Management Insights

JANUARY 17, 2023

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75

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Peter Simoons

JANUARY 15, 2023

I was thinking of a theme for 2023 and somehow the word “change” kept coming back to mind. Now, this is not so strange as we’ve all experienced a lot of change during the past few years. Beit for instance the global pandemic or an energy crisis, both challenged our ability to change and adapt. However, I was wondering, is change a theme for just this coming year, or is change a constant?

Emotional Intelligence 52

Emotional Intelligence Management 52

Red Star Kim

JANUARY 16, 2023

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. Law firm panel members Tom Newman-Young, CMO of Moore Barlow and Deborah Fleming, M&BD Director at Walker Morris discussed their views after the presentation. I’ve added my reflections.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Customer Think

JANUARY 20, 2023

Let’s start 2023 with a retail homework assignment. List the top three reasons your customers are loyal to you. Convenience doesn’t count. I’ll wait. Here’s the point: Retailers and brands tend to confuse customer habits with customer loyalty.

Retail 135

Retail 135

The Center for Sales Strategy

JANUARY 18, 2023

There are many habits that successful salespeople share. Some of the most common ones include: Setting clear goals. Time management. Planning. Persistence. Communication skills. Empathy. Adaptability. Continuous learning. Here are more detailed explanations from our experts at The Center for Sales Strategy.

Sales 109

Sales Communication Management 109

Hubspot Sales

JANUARY 17, 2023

Tech is one of the fastest-growing industries today. In fact, the number of technology startups has increased by 47% in the last decade — creating a need for competent salespeople. If you have an interest in tech — and an even greater interest in helping people — a career in tech sales could be a smart move. However, there are a few things you should know before diving in.

Sales 108

Sales Software Software Negotiation 108

RAIN Group

JANUARY 16, 2023

Most sellers want to have better meetings with senior executives but don’t know how to do so. They want to get away from surface-level pitches and have actual conversations. They envision meetings that build deeper relationships and uncover more ways they can help their clients. Speaking to senior executives can be intimidating. Many sellers, when asked what’s holding them back from talking with the C-suite, say things like, "I don't feel comfortable," "I have nothing to offer to them," or "I'm

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Meetings Sales 105

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

JANUARY 20, 2023

Consumer relationships drive modern business. Spending the extra effort to develop relationships with your clients can lead to long-term success. Your customer relationship makes consumers feel secure with their buying decision. You build trust and enable two-way communication. This leads to referrals and repeat purchases, further strengthening your business model.

Decision-making 130

Decision-making Communication 130

The Center for Sales Strategy

JANUARY 19, 2023

Starting a new job can be nerve-wracking, especially in sales, where the pressure is on to deliver results from day one. As a manager, it's your job to not only set your new hires up for success but also to ensure they are a good fit for your team and company culture. While experience and skills are important, don't underestimate the power of raw talent — it's often the key ingredient to a successful salesperson.

Management 99

Management Sales Sales Training 99

Hubspot Sales

JANUARY 19, 2023

A successful sales process is still possible during economic downturns, even if it seems like all of your prospects are shutting their doors. You’ll likely apply the inbound sales method, where your process will become more focused on and customized for each individual lead. In this post, hear from Dan Tyre , a HubSpot Marketing Fellow and expert on inbound sales, to learn why using the method is effective and important during a recession.

Value Proposition 96

Value Proposition Healthcare Sales Decision-making 96

Force Management

JANUARY 19, 2023

If you’re a leader in a high-growth tech sector, you’ve probably heard the phrase “unicorn company.” It’s the dream of any tech startup – to reach a valuation of $1 billion without an IPO. But what do companies in this coveted spot have that puts them so far ahead of the competition? Conventional wisdom points to a great product, but we know that’s not the whole story.

Sales 83

Sales 83

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

Customer Think

JANUARY 20, 2023

By Francis Buttle[1], Julie Jones[2], Merlin Stone[3] Customer relationship management (CRM) has been around for over thirty years, but there’s still widespread misunderstanding about what it is.

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CRM Management Marketing Sales 128

The Center for Sales Strategy

JANUARY 17, 2023

Everyone you manage is uniquely wired with differing drives, values, and motivation levels. If you take a moment to reflect on your team, you can probably identify those who only need a little spark from you to light their fire and motivate them, while others require you to gather kindling, get down on your hands and knees, and rub sticks together before they’re fully motivated with fire in their bellies.

Management 80

Management 80

Farland Group

JANUARY 18, 2023

We often judge an experience by the most intense points and the ending experience. The peaks and valleys influence whether to repeat or avoid a similar situation in the future. This is called the peak-end rule and was popularized by Nobel Prize winner Daniel Kahneman in his paper “ When More Pain Is Preferred to Less: Adding a Better End. ” His research shows that our experiences are most influenced by the peak and final levels of comfort or discomfort.

Meetings 75

Meetings Customer Experience Marketing 75

SBI Growth

JANUARY 18, 2023

SBI Sr. Partner Josh Horstmann and Engagement Manager Norma Nieto hosted a webinar to discuss how commercial teams can generate clarity and confidence in executing the 2023 growth plan.

Management 62

Management 62

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales

Customer Think

JANUARY 16, 2023

Email marketing is one of the most effective, low-cost marketing methods around. One study by Litmus found that every dollar spent on email generates $36 in return. Email marketing can scale up or down with little effort and doesn’t take much more than researching prospects to pull together an initial list. It’s also a simple […].

Marketing 128

Marketing Digitalization 128

Nutshell

JANUARY 17, 2023

What is CRM? CRM software, short for customer relationship management software, is used to manage, analyze and understand customer interactions by storing and organizing business data. CRM software offers contact management functionality such as the storage, analysis, and reporting of customer data from small businesses to large manufacturers of every industry.

CRM 62

CRM Software Software Communication 62

Sales Readiness Group

JANUARY 17, 2023

Are you ready to take your credit union's member experience to the next level? Digital transformation is the key to unlocking a new world of efficiency and personalized service. But where do you start? Here’s a summary of a panel discussion we hosted on how credit unions can harness the power of technology to transform their operations and customer service.

Digital Transformation 62

Digital Transformation Digitalization Sales 62

Planview

JANUARY 19, 2023

No organization in any industry is immune to the necessity of digital transformation to remain competitive. Four out of five CEOs are looking to digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints. However, many digital transformation initiatives struggle to deliver the expected financial value, with more than half lagging behind original estimates, according to a Gartner survey of CIOs.

Digital Transformation 64

Digital Transformation Digitalization Management Decision-making 64

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

Negotiation

Customer Think

JANUARY 20, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. These two disti.

Marketing 127

Marketing Decision-making Digitalization 127

RAIN Group

JANUARY 16, 2023

Sometimes, talking to the C-suite is easy. Conversation flows. You find common areas personally and professionally. Ideas bounce back and forth. Before you know it, work is underway. But sometimes, it isn’t easy—even if you’ve been following the tips for selling to the C-suite. Maybe the executive is all business, guarded, and hesitant to share. When faced with a skeptical executive, you might be tempted to give up and invest your time and effort elsewhere.

Sales 58

Sales 58

Sales Readiness Group

JANUARY 16, 2023

In today’s uncertain economic times, there’s a new business mantra: “Do more with less.” For sales teams that means achieving their sales goals with reduced headcount and slashed sales enablement budgets. If you’re a sales leader facing this predicament, one way to make the most of your limited resources is to create a sales playbook or improve an existing one.

Sales 62

Sales Management 62

Agile CRM

JANUARY 19, 2023

Content Planning Software has evolved into a crucial element of any effective marketing plan in the modern digital environment. Businesses continuously produce and distribute content to engage their audience and provide results, including blog articles, videos, social media posts, and email newsletters. However, with so much content being created, it can be challenging to keep track of it all and make sure it complements your marketing objectives.

Publishing 52

Publishing Software Software e-Learning 52

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

JANUARY 20, 2023

At the end of a year and the beginning of the following year all kinds of research organizations and pundits make their predictions. So could I but then, this year I choose to have a look at some predictions and comment on them. After all, there are pr.

Organization 127

Organization Customer Experience 127

Brooks Group

JANUARY 19, 2023

The buyer decision process is between various products and services on the market. These customer decisions occur using a type of economic analysis known as the buying choice, a cost-benefit examination in the presence of multiple alternatives. 5 Steps to Consumer Decision-Making Process The decision-making process of a product or service is similar to the decision-making process of consumers and businesses.

Decision-making 52

Decision-making Investors Sales Training Banking 52

Aepiphanni

JANUARY 18, 2023

Dynamic management is fundamentally different than any of the old corporate management systems you have known. Because the old systems are so entrenched, there will be resistance, but push through. You will be rewarded with a better system and more sustainable operations if you do.

Leadership 52

Leadership Management 52

Zendesk

JANUARY 18, 2023

If there has been one constant over the past three years, it’s change—how we work, live, and consume have all been radically transformed, and as a result, businesses have witnessed dramatic shifts in consumer expectations. This period of widespread change has led many businesses to invest more in the customer experience, and as 2023 begins, the scope of consumer demands has come into sharper focus.

Customer Experience 52

Customer Experience Communication Meetings Marketing 52

Advertisement

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

B2B