Sat.Apr 16, 2016 - Fri.Apr 22, 2016

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Harvard Business Review: The Customer Journey Map

Geehan Group

How well do you know your business's Customer Journey Map? In his Harvard Business Review article, What you can and should be doing with your customer journeys , Adam Richardson recommends you reassess, then refine your Customer Journey Map by beginning at the First Moment of Truth experience and continuing throughout each engagement. Richardson suggests you focus on the microinteractions with your customers to see if these experiences either hinder or delight.

B2B 52
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Is Your Revenue Hurting Because of This?

Engage Selling

Is your business experiencing wild swings in revenue? This may surprise you, but relaying too much emphasis on closing business for your sales team is actually counterproductive to increasing your revenues. What?! Let me explain.

Sales 51
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How To Respond To “Why Should I Buy From You?”

MTD Sales Training

Look up the word ‘commodity’ and you’ll find definitions like “a basic good used in commerce that is interchangeable with other commodities of the same type” or “a type of widely-available product that is not markedly dissimilar from one unit to another.”. Another definition may be, “a product that is the same as other products of the same type from other producers”.

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Unilever: Making Sustainable Living a Reality Through Global Collaboration

Planview

How would you make sustainable living a reality? If you’re a company like Unilever, you collaborate with a community that’s spread across the world – from employees to entrepreneurs. Just to jog your memory, Unilever is one of the world’s leading suppliers of food, home, and personal care products, reaching two billion consumers a day in over 190 countries.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Why Time May be the Best Commission | Sales Tips

Engage Selling

Could it be time to introduce commissions that are more than just a financial incentive? Need more insights to help your team create lasting sales results? Get your copy of Nonstop Sales Boom.

Sales 49
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Do You Have a Client Backup Plan?

Engage Selling

You cannot grow your business with a particular client if you’re relying on a singular point of information. Growth comes from not only the quality of contacts, but also your quantity of contacts in a particular organization.

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Unilever: Making Sustainable Living a Reality Through Global Collaboration

Planview

How would you make sustainable living a reality? If you’re a company like Unilever, you collaborate with a community that’s spread across the world – from employees to entrepreneurs. Just to jog your memory, Unilever is one of the world’s leading suppliers of food, home, and personal care products, reaching two billion consumers a day in over 190 countries.