The 3 Pillars of Key Account Management
KAM With Passion
FEBRUARY 8, 2021
Build your KAM initiative on rock-solid principles. Are you in charge of a true Key Account Management initiative? By “true”, KAM initiative, I mean a programme that aiming at accelerating innovation and growth with a few carefully selected customers. If this is the case, here is a very simple approach that can help you tremendously as you design, implement or improve your KAM initiative.
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