Sat.Sep 03, 2022 - Fri.Sep 09, 2022

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Why Smart Key Account Managers Build a Personal Brand

Account Manager Tips

More and more companies expect their key account managers to be thought leaders. If you're smart, you'll start building your personal brand now. Here's how. Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In ot

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How Companies Are Successfully Filling Their Talent Banks

The Center for Sales Strategy

Would you manage your people differently if you had your next Sales Superstar sitting on the bench, ready to jump in? What if you had a Talent Bank full of these talented people? If you are like most leaders, you would probably hold your people more accountable for meeting expectations, and you would refuse to tolerate poor performance.

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Latest Podcasts: Leadership 'It' Factors

Force Management

The best leadership requires a combination of skill and character. Last month's guests on the Revenue Builders podcast shared the qualities that they've found to separate the good leaders from the great. Dig into these leadership stories and hear key takeaways from individuals who come from diverse backgrounds, industries and cultures. From military-level discipline to the ability to be vulnerable, there's a quality in each episode that each of us can aspire to as leaders.

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3 Tips for Account Planning in Salesforce

ProlifIQ

The Myth of Account Planning. Most people relate account planning to something like a quarterly business review (QBR), where sellers and leaders will give an in-depth presentation on the state of their top accounts. It’s typically very comprehensive and requires heavy lifting on the end of the account owner (whether that be an Account Executive or Customer Success Manager).

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How to Get Meetings With Hard to Reach Prospects

Sales Gravy

Ever wondered how you can get the attention of that elusive prospect you've been chasing? You know the one. The big fish that is your ticket to President's club a huge commission check. You know how to sell - that's your job, after all - but getting CEOs and other VIPs to call you back is the tricky part. So what if that impossible-to-reach person weren't so impossible to reach after all?

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A Guide to Sales Prospecting

The Center for Sales Strategy

Over 13 million workers hold sales or sales-related positions in the United States. Any experienced sales professional knows that the key to generating leads is sales prospecting. In sales, it's crucial to focus on potential customers that are likely to buy your product. Not only does prospecting generate more leads, but it also ensures that you're selling to someone interested in what you're selling.

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How Customers Buy… & Why They Don’t… With Martyn Lewis

The SAMA Podcast

The global COVID pandemic and subsequent supply chain issues have dramatically changed how SAMs (Strategic Account Managers) do their jobs. We in the SAM community and SAMA know this, as much has been discussed about how SAM’s lives have changed. However, these same forces affected Procurement/Purchasing professionals too, which begs the question: How have procurements’ lives changed?

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Most Sales Reps are Upselling or Cross-Selling in 2022 [Data]

Hubspot Sales

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. In this post, we’ll discuss everything you need to know about: Upselling, Cross-Selling, and Down-Selling: What Reps are Doing.

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Improving Sales Performance: Requests Usually Mask True Needs

The Center for Sales Strategy

Can you believe that a third of adults have distanced themselves from people because of a misunderstanding in text communication? Even with verbal communication, it's not hard to see how this could also be common in business. Simply put, communication is the foundation of successful sales. It's also your best tool for figuring out a client's needs. Are you wondering what to do when requests mask a client's true needs?

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Good-enough service isn’t good enough: 3 strategies to remain competitive

Zendesk

Given the current volatile and uncertain market conditions, it’s difficult to push for growth and investment in the customer experience (CX). The temptation to maintain the status quo is strong. But don’t do it. The service landscape may be stark, but we can’t stop making CX a priority and investing in areas where the impact can influence business growth.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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10 Proven Digital Marketing Strategies for Solar Sales Agents

Crank Wheel

Sales agents don't send booklets or throw flyers anymore. They are ineffective! Here are proven marketing strategies for solar sales.

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How Future Growth is Dependent on Your Current Fact Base

SBI Growth

Taking a focused approach to value creation in the upcoming months will be the strategy for companies looking to maintain and accelerate growth during uncertainty. Now is not the time to be agile; it’s a time for clarity among the chaos. Last week, SBI gave a high-level overview of the suggested annual planning process. During this and the weeks ahead, we will take a deeper look into each step with recommendations on creating and tracking your growth plan.

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6 Ways Sales Changed Between 2021 and 2022 [+What To Expect in the Next 6 Months]

Hubspot Sales

Change is unavoidable in sales. But these days, the pace of change is only accelerating, and new trends come and go at a rapid speed. HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. These powerful insights can inform every aspect of your sales process — from pitching to customer retention. Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. 1.

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Sales Leaders: Make Empowering Sales Coaching Your Growth Driver!?

Sandler Training

Investing in sales leader growth is one of the most impactful organizational investments. The post Sales Leaders: Make Empowering Sales Coaching Your Growth Driver!? appeared first on Sandler Training.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Great sales leaders have a high level of influence. Measure where you stand.

Sales Readiness Group

One of the driving forces of sales leadership is influence – the ability to affect the motivations, actions, and behaviors of your sales team. Your positive influence on your team gets things started, builds momentum, and motivates your salespeople to produce great sales results, even when the going gets rough. Without a high level of influence, you’ll never be a great sales leader.

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Fly’s Friday Five: Is Your Sales Team Agile or Fragile?

Brooks Group

I’m going to go back to a topic we’ve talked about before, and that is how do you sell your way through these current macro headwinds? I continue to read in surveys from The Wall Street Journal and other places, that companies are still struggling with sales. We’re rapidly approaching the end of our third quarter, and we’ve got just a few months left in 2022 to either make or break the year. .

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If Your Goal is “Implied,” You Don’t Really Have a Goal

Strategic Communications

In interviewing for a job several years ago, I went through a round of interviews with various members of the organization. When meeting with the Chief Administrative Office (CAO), he handed me a brochure and said: “What do you think about this brochure?” My immediate thought was: “In what regard?,” but I resisted the urge to say that and, instead, said: “Could you tell me about the target audience and goal for the brochure?

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SAMA Global Summit Viewing Party

Arpedio

Upcoming event. SAMA Global Summit Viewing Party. arrow-icon-size3. Register Here. Date. October 26-27, 2022. Time. 2 PM CET. Location. ARPEDIO Headquarters, Birkedommervej 27, 2400 Copenhagen. Join ARPEDIO in Copenhagen for the 2022 SAMA Global Summit. This is your opportunity to get updated on all the trending SAM/KAM topics, all the while networking and having a good time with like-minded peers.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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LinkedIn SEO? How to optimize your profile and boost sales?

LinkedFusion

As a digital marketer or sales representative, you would surely know the worth of organic reach of your brand and organic lead generation. Just like your website’s SEO, you can also optimize your brand and personal profiles on LinkedIn. This will help you both gain engagements and boost your sales. TL:DR : If you put some effort into completing your profiles, your LinkedIn SSI (Social Selling Index) will improve, your profile’s searchability will also improve and you will get better opportunitie

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Top 5 Leadership Tips for Young Managers

Cranfield Executive Development

Effective leadership is difficult to develop, especially for young professionals new to a managerial career. Here are five leadership insights to help you increase your leadership competence and maximise your organisational influence.

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The (Absolute) Power of Product and Its Impact on Your Marketing

Strategic Communications

Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not. I grew up in a family-owned business—a do-nut shop. My dad often bragged that he “never had to advertise—which was true in terms of actually paying money to run ads of some sort. But, while he didn’t advertise, he did market.

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SAMA Global Summit Viewing Party

Arpedio

Upcoming event. SAMA Global Summit Viewing Party. arrow-icon-size3. Register Here. Date. October 26-27, 2022. Time. 2 PM CET. Location. ARPEDIO Headquarters, Birkedommervej 27, 2400 Copenhagen. Join ARPEDIO in Copenhagen for the 2022 SAMA Global Summit. This is your opportunity to get updated on all the trending SAM/KAM topics, all the while networking and having a good time with like-minded peers.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Current Challenges in B2B Wholesale

QYMATIX

Between supplier price pressure, supply chain problems and customer anger: Why wholesalers win with value-based customer management. Many wholesalers are currently struggling with sudden increases in purchasing and cost prices as well as unprecedented restrictions on their own ability to deliver. This has consequences. According to a recent survey by the IFO Institute, 62.4% of wholesalers see the need to significantly increase sales prices in the near future.

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Sep 09 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Denver, CO, US Organization: SambaSafety As a Vice President of Customer Success, you will oversee four Customer Success (CS) teams that support different customer verticals and one CS Operations Analyst. Own the overall success of the CS function through leadership, KPIs, systems, tools, and processes.

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What to Do with Customer Feedback After You’ve Gathered It

ReviewTrackers

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Clone of How to Stand Out From The Competition (When Everyone’s the Same)

Account Manager Tips

Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher. Table of Contents. When clients say "price" they really mean value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. When clients say "price" they really mean value "You're too expensive" or "I can get more, for less, somewhere else" Ever heard that before?

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Effective Ways to Help Your Team Boost Sales

Brooks Group

Selling is hard. One can argue to the contrary, but we’ve been helping salespeople get out of selling slumps since 1977. Every single conversation we have with a customer revolves in some shape or form around the idea of finding effective ways to help their team boost sales. The solutions that we’ve uncovered are just about as nuanced as they can get.

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Sep 07 – Customer Success Jobs

SmartKarrot

Role: Director, Customer Success Location: Remote, Atlanta, GA, US Organization: Everstream Analytics As a Director of Customer Success, you will hire, develop and lead a world-class enterprise customer success team. Execute on a customer business outcomes-driven strategy to ensure successful onboarding, adoption, retention, renewal, and expansion of your customer portfolio.

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How Restaurant Reputation Management Software Can Benefit Your Brand

ReviewTrackers

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”. So here’s a book review: Influential internal communication by Jenni Field.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.