Sat.Jan 12, 2019 - Fri.Jan 18, 2019

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6 Elevator Pitch Examples to Inspire Your Own

Hubspot Sales

Let's get one thing straight: If you're connecting with a prospect for the very first time, you should never paste your elevator pitch into your email or say it as soon as they pick up the phone. Because that doesn't work. You sound like a salesperson trying to sell them -- which makes the modern buyer run for the hills. So when are elevator pitches effective?

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Are Small Business Owners Salespeople in Disguise?

Jeffrey Gitomer

YES! The success of a small business rests on the owner's ability to sell. Small business owners have about 50 different hats to wear, but sales is the biggest hat an entrepreneur wears. Actually without the sales hat, the other hats are useless. When I say sales, I'm not just talking, "Hey, please buy my stuff." Sales is not just selling your product or service.

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How Do You Measure Customer Experience?

SBI Growth

Recently, my colleague Sid Nakappan wrote an article on How the CEO can jumpstart the Customer Experience Transformation. If your boss put this article on your desk, you are probably getting started. With the interest of beginning with the end.

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How to Adapt Your Sales Organization in the Subscription-Based World

Openview

Software that’s sold with a traditional license and maintenance contract is rapidly taking on dinosaur status. According to Gartner , “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” Clearly, the software as a service (SaaS) model is here to stay; most vendors that sell via the long-established model need to contemplate making the switch.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How the Procuring Cause Works in Real Estate

Hubspot Sales

As a real estate professional, the amount you're paid for each sale is often dependent on commission. And the average commission for the sale of a property is 6% of the purchase price. But, how do you know you'll be paid fairly for the work you've done? This is where procuring cause comes into the picture. Let's demystify the procuring cause and what it means for real estate professionals.

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Don't Dread Cold Calls, Laugh Them Off.

Jeffrey Gitomer

You will no longer dread the dreaded cold call after you read this column several hundred thousand times. There is a fear and dislike many salespeople have when it comes to cold calling. John Whittington at the Lake Norman SalesMasters ® club mentioned that he had a big fear of being thrown out of a company when making a cold call. It was suggested to him that his strategy should be to only cold call on one-story buildings.

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9 marketing trends that will dominate 2019

PandaDoc

2019 is officially upon us. The Christmas and holiday commercials are over and predictions about the new year have commenced. With the flood of this new info, it’s easy to feel overwhelmed while browsing your LinkedIn newsfeed. It’s a never-ending list of updates, upgrades, evolutions of tools and technology, and digital marketing trends. So my goal with this post is to give you the TL;DR version of all of those predictions.

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Silent Partners, Explained: What to Know About Finding a Silent Partner for Your Business

Hubspot Sales

For small business startups, enlisting the help of a silent business partner may feel like a win-win proposition. The notion of a partner who will contribute money without demanding control likely feels too good to be true. Better yet, when you consider that 82% of startups fail due to cash flow problems , finding a silent partner could be a vital step in your company's survival.

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Would you like to buy some Girl Scout Cookies? I did!

Jeffrey Gitomer

Paula Kearney just spent the weekend selling door to door. She made more than 150 sales. Paula is 7. Paula's success has her so pumped to sell more, her parents have to dampen her enthusiasm with the reality of homework, school, household chores and bedtime. What kind of saleswoman will this kid be when she's 21? So, what does this 7–year old kid have to do with your sales success?

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What’s New in Enabling the Customer Success Function?

SBI Growth

Download The 90 Day Sales Enablement Plan for Customer Success. In this tool, we review the core functional accountabilities for sales enablement leaders, which of these accountabilities need to be leveraged to enable customer success managers, and a 90 workplan.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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3 Ways to Make Your Sales Training System More Effective

RAIN Group

The most popular and effective diets and workout routines—ones that lead to the most dramatic changes—have specific guidelines and rules for how to follow the system. No such system existed for sales—until now. And, it works.

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The 6 Worst Negotiating Mistakes Made by Sales Reps

Hubspot Sales

By the time a sales engagement reaches the negotiation stage, the rep can see the revenue at the end of the tunnel. If they can just engineer a win-win deal for both sides, they'll be that much closer to making quota. But negotiations can go awry quickly and in any number of ways. While there's no surefire way to barter a positive outcome, avoiding a handful of common mistakes can decrease the likelihood of the negotiation getting derailed.

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8.5 Qualities of a Sales Leader. How Many Have You Got?

Jeffrey Gitomer

Take me to your leader. If you have one. Are you a leader? Do you aspire to be one? Are you a true leader or a leader in name (or title) only? Leadership is the true challenge for the next decade. Entrepreneurial ventures are starting in record numbers, competition is stiffer than ever, customers are demanding more, profit margins are thinning. All of these trends create leadership opportunities.

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Hiring Additional Sales Reps is Not the Only Way to Make Your Number in 2019

SBI Growth

Entering 2019 your organization has aggressive revenue goals. You are on the hook to deliver a human capital recommendation that can support the aggressive plan.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Always Be Helping > Always Be Closing

The Center for Sales Strategy

It's not out of character to hear a sales manager say, 'ABC: Always Be Closing.' Or to have a salesperson live out that phrase daily. But in reality, to close more business, you must sell less and help more.

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3 Truths about Selling to People

Engage Selling

If you travel a lot with work—as I do—it exposes you to a much wider variety of ways that people experience the world around them.

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Your Personal Mission Statement. Write it. Live it.

Jeffrey Gitomer

Going places? Have big dreams? The first person to tell is yourself. The first person to convince is yourself. The first person to affirm is yourself. Ken Blanchard in his legendary, "One–Minute Manager," recommends that everyone write their Personal Mission Statement. The results are startling. Have you written yours? A Personal Mission Statement is your affirmation, philosophy and purpose rolled into one.

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SBI’s October 2018 CEO Newsletter

SBI Growth

Transforming a Cloud Solution Provider by Being a Sales-Driven CEO CEO of iGrafx shares his incredible journey from a frontline sales rep to the office of chief executive… 2018 Priority: Grow Revenue With Customer Success We analyzed over 1,000 responses by CEOs.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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5 (More) New Year's Resolutions for Struggling Sellers

The Center for Sales Strategy

Recently, I provided five options for New Year’s resolutions for struggling sellers and managers who had a less than awesome 2018. If none of these options seemed attractive, here are five additional things you can do to reset your sales compass for 2019—plus some information to help make these resolutions part of your sales routine to improve sales performance.

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9 Steps on How to Make an Email Marketing Calendar

Outbound Engine

What goes into building an email marketing calendar ? Each year, our team of professional writers and editors plan an email and social media campaign calendar for 10,000 customers. The content they plan spans across industries from real estate to financial services, making it safe to say they know their stuff. So, we asked them what it takes to put together a solid email marketing calendar for the entire year.

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Can't Close the Sale? Whose Fault is It?

Jeffrey Gitomer

Are you blaming the prospect when you can't close? Are you telling the boss it's the prospect's fault that you can't set an appointment, or they won't order now? After 25 years of selling, training and consulting one truth remains - I have yet to hear one salesperson say, "The prospect wouldn't buy and it was my fault," or, "The prospect wouldn't appoint me and it was my fault.".

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SBI’s October 2018 CMO Newsletter

SBI Growth

Reconstructing a Marketing Organization from Start to Finish Chief Marketing Officer demonstrates how she transformed a marketing organization to help her company achieve a successful exit strategy… Design Thinking, Empathy, and the Ideal Customer Experience Design Including customers in the design process.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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My 5 Coolest Performance Improvement Discoveries of 2018

The Center for Sales Strategy

I’m a sales performance improvement geek, and I admit it! I enjoy discovering, and sometimes creating, things that help sales organizations improve revenue performance. I encountered some really cool things in 2018 — here’s a list of my top 5.

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Gross Income Explained in 600 Words or Less

Hubspot Sales

Are you an employee or a business owner ? If you're earning money from your job or business, you have an income. In the third quarter of 2018, the median weekly earnings for full-time U.S. workers was $887. This equates to just around $44,350 in earnings per year, not adjusted for taxes or any other deductions. But what's the term to describe income before any taxes or deductions have been subtracted?

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Remember me? I'm the salesman like all the others.

Jeffrey Gitomer

My cat, Lito, has a business card. She is our corporate mascot, and plays a vital role in my office productivity. Whenever I need an important paper, Lito is laying on it. I give her card out in seminars and training programs for fun and a laugh. But everyone who gets her card keeps it, shows it to someone else, talks about it, and talks about me. Being memorable is creating a vivid image in the mind of the prospect that distinguishes you from others.

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SBI’s August 2018 Product Officer Newsletter

SBI Growth

Is Your Product Leader a Grief Creator or Grief Reliever When It Comes to Annual Planning? The best Product Leaders are grief relievers. They are on top of the three steps talked about in this article, and they execute the necessary.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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5 Metrics that Should Matter Most to Sales Managers

The Center for Sales Strategy

Editor's Note: This post was originally published in Sales & Marketing Management. As a sales manager, you spend serious time and care setting clear expectations; this is how you help your salespeople approach their work with purpose. But to see real improvement, you need a system in place that measures how those expectations are being met. Unfortunately, this is easier said than done.

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How To Handle Objections From A Loyal Client

MTD Sales Training

Loyal clients are always the best to deal with. They offer opportunities to work with them at various levels and can support new initiatives that you are planning. However, we sometimes find even these most patriotic of buyers can cause us challenges through raising objections or concerns. What should we do if we face this dilemma? How should we deal with situations that are unexpected?

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Join Me at OuBound 2019!

Engage Selling

OutBound is the biggest conference in the sales profession and the only conference focused exclusively on sales prospecting, pipeline, and productivity. And, it’s my pleasure to be speaking amongst this once-in-a-lifetime speaker lineup.

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SBI’s October 2018 Private Equity Newsletter

SBI Growth

The Sales Leader’s Journey from Public to Private The Chief Sales Officer for Lionbridge demonstrates how to prepare the sales force to transition and thrive during the due diligence process going from being publicly owned to being private equity owned… What.

Sales 75
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.