Sat.Jan 21, 2023 - Fri.Jan 27, 2023

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Successful Strategic Account Management

Arpedio

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. With the right strategic approach, you can maximize your customer relationships, build long-term loyalty, and drive growth. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.

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9 ways to de-motivate an agency account manager

Account Management Skills

While preparing for a seminar with David C Baker , I’ve been reflecting on what de-motivates account managers. Unlike many agency advisors, David has invested in profiling account managers. His research over many years shows there are behaviour patterns. In this 2Bobs podcast episode , he shares what he has discovered. Not only could I recognise myself, but I have been training account managers since 2016 and can validate his findings.

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Account-Based Selling – What it is and Why it Matters 

Upland

Today, the horizon of B2B selling looks different than it did even just a few years ago. The world has undergone several drastic revolutions in only a few years. Technological innovations, digitalization and workstyle evolutions that were being signaled years ago have today come to fruition. We are a more connected, virtual, and tech savvy business world than ever before.

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[Book Review] A Must-Read Guide To Igniting Account-Based Growth

Customer Think

Source: Kogan Page The rapid adoption of account-based marketing (ABM) ranks as one of the most significant developments in B2B marketing of the past two decades. The popularity and use of ABM have been growing steadily since it was intr.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Contact Management Best Practices for Small Business

Apptivo

1. Manage contacts to manage business! 2. Contact management: What is it? 3. Benefits of Contact Management 4. Contact Management Best Practices for Small Business 5. Bottomline Manage contacts to manage business! It’s already Monday! There are overdue tasks from the previous week, as well as a list of contacts, both existing and new customers, who need to be contacted.

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A Leader’s Guide to Recruiting Sales Superstars

The Center for Sales Strategy

According to Fortune, 65% of US workers are looking for a new job. If you’re looking to fill a position, that sounds promising, right? But wait — LinkedIn found that 76% of managers admit attracting the right candidates is their greatest challenge. With so many workers looking for new jobs, why are managers still struggling to attract talent? The answer is recruitment.

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7 Contact Center Trends to Watch in 2023

Customer Think

Contact center leaders, your time is now. Customer service and customer experience analysts and thought leaders are suggesting that the contact center is “the next big tech frontier.” Investment in the contact center is increasingly—finally.

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How to improve help desk support via knowledge management

Apptivo

1. Centralize your knowledge 2. Keep it updated 3. Aspects of Updation 4. Allow customers and agents to give feedback 5. Make it semantically friendly 6. Write right 7. Analyze for insights 8. Summary “Can you please hold… while I check up on that information?” – Dreaded words to hear as a customer when contacting support. The longer the wait, the more frustrated the customer gets and even if the support executive solves that particular problem, the trust with the customer is likely to have been

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Decades ago, the thought of creating a profitable business was a distant dream. Now with the internet, the possibility of digital entrepreneurship is open to everyone. You can connect with millions of people globally for only a fraction of the cost of traditional marketing. Plus, finding and connecting with your target audience is easy with social media.

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Connecting Continuous Improvement to the Bottom Line: Webinar Recap

Kainexus

We recently had the honor of hosting Nick Katko, President and Owner of BMA and author of several books, including The Lean CFO - 2nd Edition and co-author of Practicing Lean Accounting , on a webinar with KaiNexus Senior Advisor Mark Graban, and Senior Director of Lean Strategy, Chris Burnham.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Customer journey orchestration made easy – Interview with Mark Smith of CSG

Customer Think

Today’s interview is with Mark Smith, who is Senior Vice President of Digital Experience at CSG and is a business leader with 25 years of global experience in Customer Experience Management, Real-Time Interaction Management, and Analytical CRM. M.

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How To: Effectively Engage Your Prospect

Brooks Group

View this week's video Engagement Mindset Make sure your salespeople understand: their goal, when first engaging with a prospect, is to set the sales process in motion by turning a potential resistor into an avid listener. They don’t need to try and be liked, and they don’t need to go too far into their sales process too fast. There are three specific points they should aim to accomplish: Build Trust Trust is your prospect’s level of belief that your organization’s solutions are credible an

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Why Sales Coaching Can Help Your Team Beat a Recession

Sales Readiness Group

During challenging economic times, it’s only natural for sales leaders to look for ways to do more with less. While your budget may be cut, chances are your sales goal hasn’t been.

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Lean Continuous Improvement: Increase Productivity in 2023

Kainexus

If our conversations with business leaders are any indication, the theme of 2023 is how to get more productivity out of existing resources. The uncertain economy and difficult labor market are forcing leaders to think creatively about increasing productivity this year. Fortunately, Lean business process management is ideally suited for this challenge.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Back To The Future: AI Transforms The Contact Center

Customer Think

As the world moves ever closer to a future in which artificial intelligence (AI) plays a more significant role, contact centers are at the forefront of this change. AI has the potential to dramatically improve customer service, eliminate repetitive tasks and help contact centers become more efficient. So how is AI transforming contact centers?

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The 5 Stages of Entrepreneurship

Hubspot Sales

Entrepreneurship isn’t for the faint-hearted. Of course, the thrills of creating an effective business, working on your own terms, and enjoying financial freedom are rewarding. However, turning your idea into a profitable business is no simple task. There will be hurdles to overcome. However, depending on your business idea, it may take months or years to scale these challenges and reach the finish line.

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New Sales Manager? Follow These 3 Essentials to Jumpstart Success

Sales Readiness Group

Congratulations! You have just been promoted from salesperson to sales manager, now what? For many sales organizations, promoting from the field to fill vacant sales manager roles is the standard operating procedure, and it’s easy to see why. Promoting a sales star into a management role is a quick way to fill a vacant position. Moreover, according to research by the Institute for Corporate Productivity, organizations with higher percentages of internally promoted managers have lower turnover ra

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World-Class Sales Kickoff Strategies: Sales Execution Tools, Revenue Forecasting, and Coaching

Revegy

As we move into the new year, most sales teams are likely setting the stage for 2023 with sales kickoff meetings, also known as SKOs. Topics that top sales organizations will be covering this year include sales strategies, sales forecasting, methodologies, predictable forecasting, and more. Read on to discover what you should have in your […] The post World-Class Sales Kickoff Strategies: Sales Execution Tools, Revenue Forecasting, and Coaching appeared first on Revegy.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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5 Trends for Customer Loyalty and Engagement in 2023

Customer Think

From inflation to recession worries, 2022 has certainly kept marketers on their toes trying to keep up with the mood of consumers. The past few years taught us that we can’t predict the future. However, we can make educated guesses about the trends that are most likely to affect loyalty and customer relationship management (CRM).

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[Checklist] How to Choose a Sales Training Provider

RAIN Group

When you invest in sales training, you’re committing time and resources with the distinct possibility of failure. From misaligned goals to lackluster adoption, there are many reasons why sales training doesn’t achieve desired results. Proper planning is a must for sales training that works. That means doing your research and finding an effective training provider to partner with and guide you through the process.

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Unlock the Doors to the C-Suite by Answering Their Top Questions Now

Sales Readiness Group

In these challenging economic times, sales professionals must meet with senior executives and C-Suite leaders who are empowered to make decisions and allocate budgets. When you consider that CXOs are participating in buying decisions 86% more often than they did just 3 years ago, not targeting them is simply not an option. Yet getting access has become exceptionally difficult as more and more stakeholders are now involved in B2B sales.

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10 Mistakes Every Sales Rep Needs to Avoid!

ACT

Every sales rep has been there. You mispronounce a name, botch a detail or go braindead at the worst possible moment. Sales call fails come with the territory. The best sales reps , however, are able to shake them off and jump right back on the phone. Best-of-the-best salespeople make a game plan to prevent the biggest sales mistakes. No one’s perfect, but the right amount of preparation and strategy can help you limit common mistakes.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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If you’re explaining, you’re losing

Customer Think

The late actor (who also did some other things) Ronald Reagan had a saying: “If you’re explaining, you’re losing.” Now, when it comes to popular politics, what he meant by that was that it’s important to keep your arguments simple: Th.

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What is a conversational interface?

Zendesk

Quick facts about conversational interfaces: Bots, voice assistants, and interactive voice routing are everyday examples of conversational interfaces. Conversational user interfaces can be built with AI, natural language processing, and large language models for a more immersive experience. It’s easy to get started with your own conversational interfaces using tools like Flow Builder.

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How to Increase Sales Now Without Adding Headcount

Sales Readiness Group

Are you being asked to do more with less? Today’s economic reality has companies everywhere looking carefully at budgets, especially regarding staffing. For many organizations, this means implementing hiring freezes or layoffs. Yet, these same organizations are asking their sales leaders to drive increased revenue despite the challenging headwinds. So how can you increase sales without adding headcount?

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Increase Purchasing Frequency by Staying Top of Mind

Sales Management Plus -- SMP

A very important piece of the puzzle in your revenue plan is to leverage every insight you’ve gained to strengthen relationships with existing customers, giving them a greater sense of loyalty and encouraging more frequent purchases. Unfortunately, most distributors don’t have an effective way of engaging and reconnecting with buyers before or after sales.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Streets, Roads, Stroads and Leadership Effectiveness

Customer Think

I was listening to a podcast episode on 99% Invisible hosted by the inimitable Roman Mars and they were talking about Stroads, which piqued my curiousity. So, today, we will explore this topic but from a leadership lens. Before we go ahead, I t.

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What Makes a Good Boss, Pt. 2

EcSell Institute

“Boss” is a broad term with responsibilities that can differ vastly based on industry, organizational structure, and more. But when it comes to being a good boss, there are key elements that hold true whether you’re a tenured CEO, new frontline manager, or something in between. In this multi-part series, we share the most important characteristics and tactics that lead to success as a boss.

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Here’s What You Missed at Transform Connect and the Afterparty

Showpad

At Transform Connect 2022, we brought over a thousand sales enablement and marketing professionals together. Followed up by the Transform Connect Afterparty, where we kept the knowledge flowing. Catch up on the conversations and advice shared during Transform. What sales enablement challenges do you face? We wanted both events to respond to real challenges our customers face today, like why “up to 90% of marketing content goes unused by sales” (Source: American Marketing Association).

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Sidefire: Why Nutshell Redesigned Our Navigation Sidebar From Scratch

Nutshell

The post Sidefire: Why Nutshell Redesigned Our Navigation Sidebar From Scratch appeared first on Nutshell.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.