Sat.Sep 18, 2021 - Fri.Sep 24, 2021

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The Tenets of Process Thinking in Operations Management

Kainexus

James Womack and Dan Jones are the founders of the Lean Enterprise Institute and the Lean Enterprise Academy (UK), respectively. Their book, Lean Thinking: Banish Waste and Create Wealth in Your Corporation , is considered by some to be the bible of Lean manufacturing. It was initially published in 1996 based on their in-depth study of Toyota’s fabled Toyota Production System (TPS).

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How To Position Yourself as a Trusted Advisor, Not a Salesperson

Sales Readiness Group

“Do you mind if I ask you a few questions to understand your needs better?” This is the go-to line most salespeople use as they transition the sales call from building rapport to discovery. But is this the best approach for selling to senior-level clients?

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Multi-Partner Plays are the Key to Enterprise Growth

PartnerTap

Multi-partner plays (co-selling with ecosystem partners) are the fastest way to grow your channel programs in 2021 and beyond. In order to meet your customers’ unique business needs, you must bring together a best-of-breed solution from multiple partners. It is your job, as a solutions provider, to rally the correct partners to provide the best solution possible.

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

Imagine if you could banish “no-decision” from your sales funnel. More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. What’s standing in your way? Is it the wrong solution, an inadequate business case, inability to get budget, or something else?

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How Language Inequity Impacts the Customer Experience

Customer Think

Anyone who has traveled to a different country and didn’t speak the language knows the feelings of frustration and anxiety that come with that experience. Even fluent speakers who are experts in their fields can face bias if they have an accent. Somehow, as a society, we’ve correlated language skills with intelligence, when that’s far […].

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33 Tips to Look Professional in Your Virtual Meetings

RAIN Group

There’s a lot to think about when it comes to selling virtually. Projecting a professional image in your virtual meetings is an important (and often overlooked) factor to consider. With a little forethought and preparation, you can make a great first impression with your buyers. Read on for guidelines and tips specifically focused on projecting a professional image in your virtual sales.

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The Best Real Estate Hashtags to Capitalize on Your Online Presence

Hubspot Sales

Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. But today, most clients use their mobile devices to find agents and seek out properties for sale. One way to reach these audiences is through social media posts and accompanying real estate hashtags.

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Conversational Commerce: Stand Out from the Competition by Improving the Customer Journey

Customer Think

We are seeing an increasing willingness of consumers, but also B2B buyers, to interact with companies using chats or even voice interfaces. This can be attributed to the simple fact that words, written or spoken, are the method of communication that is most natural for humans. At the end of the day, we speak far […].

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When the Golden Rule Fails, Try the Platinum Rule

The Center for Sales Strategy

The idea that you should “do unto others as you would have them do unto you” dates back at least to Confucianism (551 BC) and has precedents in nearly every religion. It makes sense, doesn’t it? Treat people with the same kindness and respect that you would want to be treated with yourself… and don’t do things to people that you wouldn’t want them to do to you.

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How to Manage a Sales Negotiation to Your BATNA

RAIN Group

The #1 essential rule of sales negotiation is Always Be Willing to Walk Away. You know when you should walk when you know your BATNA, or best alternative to a negotiated agreement. When you’re feeling calm, clear-headed, and confident, you’re more likely to be a successful sales negotiator. Yet, anxiety is the most common emotion associated with negotiations, and anxious negotiators don’t perform well.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Customer Success Specialist Job Description: Template & Examples

Help Scout

The first named customer success group was created in 1996. While the original driver for the role was to grow relationships and increase revenue, the customer success specialist job description has changed quite a bit since then. Customer success teams often have a range of responsibilities, depending on the team’s age, the size of the company, and what type of product they are supporting.

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5 Effective Lead Generation Strategies for Small Business

Customer Think

Source: Pixabay Have you ever wondered what is the key to successfully turning business pitches into sales? Many businesses struggle with lesser sales despite putting in a lot of effort into getting in touch with people. One of the main reasons is that we fail to sell to the right people. If someone is not […].

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Slow Down the Sales Process So You Can Speed Up the Sale

The Center for Sales Strategy

Everybody wants to sell faster! No matter your industry or product, every organization is in a hurry to close more business. And on the surface, that sounds like a good idea — but it's not. Too often, we're in such a hurry to close the sale that we rush and make mistakes in the sales process that actually slows down the act of closing. In our haste, we tend to overlook certain obstacles in our path in an effort to sell quickly.

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Don’t Get Trapped by Your Ideal Client | Sales Strategies

Engage Selling

This week, I want to examine the ideal client. Because, far too often, we have a superficial picture of what the ideal client looks like. As I watched companies navigate the market volatility over the last couple of years, I … Read More » The post Don’t Get Trapped by Your Ideal Client | Sales Strategies first appeared on The Sales Leader.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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5 customer service skills to build great customer relationships

Insightly

This is part 1 of a customer service blog series based on conversations with members of Insightly’s client services and customer success teams. Experienced support professionals are at the center of your company’s ability to delivery exceptional experiences, generate loyalty, and ultimately, drive retention. Successfully guiding customers through stressful circumstances is the mark of a talented customer service representative.

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How can you convince your senior leadership to invest more in customer experience?

Customer Think

If you want to make sure that your senior leadership is more into customers and understands the importance of investment in that aspect, take them on a customer safari.

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Weekly Roundup: Managing a Quota-Crushing Sales Team, How to Use Inbound Marketing + More

The Center for Sales Strategy

- MOTIVATION -. "“Establishing trust is better than any sales technique.". - Mike Puglia. - AROUND THE WEB -. > 13 Ways to Manage a Quota-Crushing Field Sales Team – Spotio. Looking to build an efficient, high-performing field sales team? There’s no “right way” to make a sale. Some companies prefer an inside approach , which means their reps make sales from the comfort of a corporate office.

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9 Ways to Get Ideas Brewing with Instant Coffee

Planview

Getting your best ideas brewing can be difficult, especially if you don’t have the right tools for the job. No matter what type of work you do, you likely do a fair amount of brainstorming, planning, and “noodling” in your daily work. We created Instant Coffee to help facilitate better idea generation — whether you’re a C-level executive thinking through your company’s next big move, or an individual contributor trying to collaboratively solve a problem with your team.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Consultative Selling Stages

Scovel

Reading Time: 4 minutes. Buyers have a point of view and Sellers have a point of view. Buyers have pressure to buy a solution to solve a business pain point. Salespeople have pressure to Sell their solutions because of their targets. Many times we feel that the buyers don’t look at some excellent functionalities our product has or some capabilities in people we have built in certain domains.

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Futureproof: Customer Service with a Human Touch

Customer Think

Is human connection a pillar of your brand? Are your people central to your company’s core values? If so, your customer service should be staffed. Read more. The post Futureproof: Customer Service with a Human Touch appeared first on Interaction Metrics.

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Top Development Trends and Tips

The Center for Sales Strategy

Does your organization have a turnover problem? Do you worry that your top talent will leave for another opportunity? It may be time to refocus on people development and revisit employee growth plans. We all know that ongoing coaching, training and development are important and key factors in retaining employees long-term. According to LinkedIn, 94% of employees say they would stay in their role longer if their company invested in their professional development.

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Apptivo Mobile Release Updates as of September 23, 2021 — iOS All-In-One Mobile App: v6.3.7

Apptivo

Apptivo is excited to announce the latest updates in our All-In-One iOS application’s new version 6.3.7 in the App Store. We are updating our applications continuously to maintain the stability and usability of the application all over the platforms. This iOS update is mainly focused on UI stability and security action updates. Let’s go through the short brief about the updates.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Customer acquisition cost (CAC): How to calculate and improve it

Zendesk

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. According to ProfitWell, CAC for businesses increased by approximately 60 percent between 2014 and 2019. But since the onset of COVID-19, brands have actually been acquiring new customers more cost-effectively. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses.

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Become a B2B Revenue Marketer or Get Left Behind!

Customer Think

A couple of decades ago, I was speaking at B2B marketing and sales conferences on the topic of: Bridging the Marketing and Sales Gap. My subtitle was Marketing is from Mars and Sales is from Venus, which I paraphrased from the extremely popular book (at that time), Men are from Mars and Women are from […].

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How to Succeed at Being Assertive [PODCAST]

Sandler Training

Mike Montague interviews Paul van den Hoven on How to Succeed at Being Assertive. . The post How to Succeed at Being Assertive [PODCAST] appeared first on Sandler Training.

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What is a Franchise Disclosure Document (FDD) and Why Do You Need One?

Hubspot Sales

Purchasing a franchise is an excellent way to become a business owner while buying into an established brand. You’ll receive business guidance, marketing assets, training, and much more. However, while this is a great opportunity for you as an entrepreneur, you’ll want to make sure that you are making a sound business decision and are protected throughout the process.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Virtual selling: what success in virtual sales looks like

Zendesk

Remote sales have become increasingly common, but it took a pandemic to truly establish virtual selling as the new normal. A McKinsey survey conducted in the wake of Covid-19 found that over 75 percent of buyers and sellers alike now prefer virtual sales meetings over face-to-face interactions. And just 20 percent of B2B buyers said they wanted to go back to in-person presentations of the past.

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How Creating Free Social Media Content Will Grow Your Customer Base

Customer Think

Do you want to grow your customer base through social media? And no, we’re not talking about paid ads to bring in traffic and engagement. Instead, you can leverage a clever marketing strategy where you offer free content to your audience in different ways. Let’s start by taking a look at why creating free content […].

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Sales Leadership Series with Carrie Berkbuegler, Director of Sales at Zimmer Communications

The Center for Sales Strategy

Straight from the Director of Sales at Zimmer Communications, Carrie Berkbuegler discusses sales leadership, sales performance tips, and answers a few questions that we all have. You’ll get answers to questions like – what are the key performance metrics you track? What are the big rocks that you’re focused on? And how has sales management changed over the past few years?

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“I Quit!” – I Did Not See That Coming

Revenue Storm

“I QUIT!”. I did not see that coming. Your top sales talent is being head hunted and after what everyone has been through, there are an increasing number of salespeople willing to listen to the pitch of greener pastures. It has been named “The Great Resignation Movement.” (Anthony Klotz, Professor of Management, Texas A&M University, 2021). To complicate things further, a power shift has happened and the difficulty of keeping or attracting people to the profession of sales is concerning.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.